- •Министерство образования и науки российской федерации
- •Предисловие
- •Методическая записка
- •Business english
- •Vocabulary
- •I. Discuss these questions:
- •III. How can one find a good job? What is necessary to do if a person wants to
- •III. Look at the group of words below. Cross out the noun or noun phrase
- •IV. Make six sentences using one of the phrases from each part in Exercise
- •III. For example, You can make a fortune with a career in computers.
- •V. Translate the words and word combinations into English.
- •VI. Translate the sentences into English.
- •I. Complete the sentences with the Present Simple or the Present
- •II. Complete the text below with the Present Simple or the Present
- •1. We use can and could to:
- •2. We use would to:
- •III. Match the following words from the text with their definitions.
- •IV. Translate the part of the text in bold into Russian.
- •III. Answer the questions.
- •III. Decide which tip each of the following sentences could be added to.
- •IV. Match the verbs 1-5 with the noun phrases a-e to form expressions from
- •I. Listen to two people, Debbie and Nikola, discussing the article. Complete
- •II. Discuss these questions.
- •III. Listen to these extracts from the discussion and complete them. Do you
- •I. Listen to three phone calls and answer these questions.
- •II. Listen to the first call again. Complete the expressions on the right so they
- •III. Listen to the second call again and complete these phrases.
- •IV. Listen to the third call again. Underline each phrase the speaker uses.
- •V. Study the Useful language box below. Then role play the telephone calls using it.
- •VI. Watch the film and make a note of (a) which of the points from task II it
- •Companies
- •Vocabulary
- •V. 1. Complete the chart below with the information from the list.
- •2. Make sentences about the companies. For example
- •3. Now talk in the same way about one of the companies you know.
- •1. She has worked in Warsaw for six years.
- •2. She worked in London for three years.
- •II. Write the time expressions from the box under the correct heading.
- •II. Read the text and check your answers.
- •III. Find the figures in the story that correspond to the following pieces of
- •Information.
- •VII. Translate the first part of the text into Russian.
- •IX. Render the text in English.
- •X. Tell about a successful company you know using the questions from task
- •VIII as a plan of your story.
- •I. Before reading the article, answer the questions.
- •II. Read the article and match the headings to the correct paragraphs. One
- •Miele Focuses on Old-Fashioned Quality
- •1. Company strategy
- •III. Tick the factors below which contributed to Miele’s success.
- •Invent a company. Use the chart in Task II to help you prepare a
- •I. Look at these examples of phrasal verbs from the unit. What synonyms can
- •Valentino Chocolates
- •Investment Options
- •Sales and marketing
- •Vocabulary
- •I. Discuss these questions:
- •II. The “four Ps” form the basis of the marketing mix. If you want to market a
- •III. Think of some product you have bought recently. Why did you buy them?
- •IV. Tell your partner about a marketing campaign that impressed you. Why?
- •I. Choose the correct word to complete each sentence
- •II. Combine words from boxes a and b. Make phrases that match definitions
- •1 To 7. For example, credit card details – 2. The name, number and expiry
- •III. How do we call:
- •IV. Match the following English words with their Russian equivalents.
- •V. Translate the word combinations into Russian
- •VI. Match the word combinations to their definitions a to c.
- •VII. Give the word combinations for the definitions a to c from task VI
- •VIII.Translate the following words and word combinations
- •IX. Translate the following sentences into English
- •If we want to mention who performs an action, we can use by.
- •III. Change these active sentences into the passive so that they sound more
- •IV. The article below describes how a health care company develops new products. Complete the article with passive forms of the verbs in brackets.
- •I. Complete the story below with the past simple or past continuous forms of
- •Verbs in brackets.
- •Marketing Mix (the 4 Ps of Marketing)
- •I. Answer the questions
- •II. Match the words with their definitions.
- •III. Render the text in English.
- •IV. Translate the sentences into English.
- •I. Listen to the first part of an interview with Jonathan Turner, Managing
- •VII. Role play. One of you is the Marketing Director of a
- •1. Work in pairs. Each group is a team in the Marketing Department. Hold a
- •2. Present your ideas to the other teams in the Marketing Department.
- •Managing people
- •Vocabulary
- •I. Discuss these questions:
- •2. What qualities and skills should a good manager have? Choose the six
- •I. Look at these words based around manage and organise. Pronounce them.
- •IV. Match the verbs 1 to 7 with the prepositions and phrases a to g to make
- •V. Some verbs combine with more than one preposition. For example:
- •VI. Complete these sentences with suitable prepositions from ex. 3
- •I. Complete these sentences with the correct form of say or tell.
- •II. Use say, tell, ask to report this dialogue between two company directors.
- •It is now a week later. Say what happened last week, using the correct verb tenses.
- •I. Before reading, discuss these questions.
- •Clever Tactics for Brilliant Young Managers
- •II. Answer the questions about the first part of the article.
- •II. Formulate the main idea of the article.
- •III. Render the article in English.
- •IV. Translate into English:
- •I. Listen to the first part of the interview with Nigel Nicholson, Professor of Organisational Behaviour at London Business School and complete the notes using up to three words each time.
- •II. Listen to the second part of the interview. Decide which statement best
- •I. Which of the following do you agree with? Why?
- •I. Divide into groups:
- •III. Form new groups with people from groups a, b, c and d. Have a
- •Conflict
- •Vocabulary
- •I. How good are you at managing conflict? Answer the questions in the quiz below. Compare your score with the partner.
- •I. Use the correct form of these words or other words to complete the second
- •II. Use one of the adjectives or its opposites to complete the following
- •IV. Match these sentences halves. Six tips for being a more successful negotiator
- •V. Complete this article with the correct alternative. Stress
- •I. Correct the grammatical mistakes in these sentences.
- •II. Combine phrases from a and b to make conditional sentences. More than
- •III. Complete the second sentence in each pair using Second and
- •IV. Discuss these questions in pairs.
- •III. Find the words in the text which correspond to the following definitions.
- •IV. Complete these phrases with verbs from the list. Sometimes two variants
- •I. Before reading some advice about handling conflict, match the words from each part 1-3 to their meanings a-c. After reading each part, rank the five pieces of advice in order of usefulness.
- •II. Work in pairs.
- •III. Discuss how do people usually deal with personal conflict in your
- •I. Read this e-mail from Max, a senior sales representative, to Jeff, his sales manager. In eight lines there is one extra word that does not fit. Write that word in the space.
- •I. Which of the following are good ways of dealing with conflict in a
- •II. A union representative meets a general manager. The representative is
- •III. Listen again and complete the extracts.
- •IV. Discuss whether the extracts in Exercise III are examples of calming people down or creating solutions.
- •V. Work in pairs. Role-play this situation.
- •Planning. New business
- •Vocabulary
- •Part 1 Planning
- •I. Write the verbs from the list under the correct prefix to make words
- •III. Match the verbs in the left-hand column to the nouns in the right-hand
- •IV. Listening
- •V. Match the list of objectives 1-6 with the plans to achieve them a-f.
- •VI. Complete this text with the correct alternatives. Planning: when all goes right
- •VII. Choose one of the following events and tell your partner how you will
- •VIII. Translate into English:
- •I. The Managing Director of a Hong Kong-based hotel group is talking to his managers about the group’s future plans. Underline the plans that he mentions.
- •Keys to successful planning
- •III. Answer the questions.
- •IV. Render the text in English.
- •III. Role-play this situation.
- •Interest in possible topics for the radio programme
- •In addition to using questionnaires, eba held focus groups in a number of
- •Part 2 New Business
- •I. What conditions are important for people starting new businesses? Choose the three most important from this list. Can you think of any others?
- •I. Match the terms 1-10 to their definitions a-j.
- •II. Complete the economic profile. Don’t look back at the terms in task I.
- •I. Match these examples with the categories above.
- •III. Read the article carefully. Then decide whether these statements are true
- •IV. Match the verbs 1-8 to the nouns a-h to make word combinations from
- •V. Render the article in English.
- •I. Say these numbers. Listen and check after each group.
- •II. Try and answer these questions.
- •I. Read these extracts and decide which sections of the business plan checklist they come from.
- •II. Think of a business you would like to set up. To get a loan from the bank
- •In order to establish the company, you should present your business plan.
- •Products
- •Vocabulary
- •I. Describe some of your favourite products. Why do you like them? What do
- •In the infinitive form.
- •I. In these sentences two of the verbs are possible and one is incorrect. Tick
- •II. Match these sentences halves.
- •Isis Innovation
- •II. Decide whether these statements are true or false.
- •III. Find the words in the text which correspond to the following definitions or
- •IV. Render the article in English.
- •Virtual Passenger
- •Cultural awareness in doing business
- •Vocabulary
- •Important in creating a culture from the list given below. Give your
- •I. Match the words from the three columns below to make sentences.
- •I. Complete the sentences with the words given in the list:
- •III. Marketing Director of the Centre for International Briefing talks about
- •VI. Answer the questions using the information from task V.
- •I. Choose the most appropriate verb. In some situations both verbs are
- •Learning to cope with corporate culture clashes
- •Into Russian.
- •V. Answer the questions:
- •V. Render the text.
- •II. Work in pairs to answer these questions.
- •IV.Translate into English:
- •In what business situations would you use the words and expressions
- •In your opinion, which of these items of advice for a successful
- •Visitors from China
- •Writing file
- •I. Letters
- •II. Memos
- •Contents
VI. Watch the film and make a note of (a) which of the points from task II it
included and what style of presentation it used.
VII. Answer the questions.
Why is Steve so nervous?
Does Steve know a lot about the company? Why/Why not?
What is the most important part of the interview?
Does the security camera help Steve?
Why, according to the security camera, is Steve the ideal candidate?
What does the company sell?
VIII. Complete the questions the camera asks Steve. Watch the film again to
check your answers.
What do you know about the … ?
How much … did the company … last year?
How big is their … … ?
What do you know about their … … ?
What about their …-… policy? The … … programme?
They deal in … …, but exactly what sort of … do they … ?
Do you feel … ?
IX. Discuss.
Do you think it’s a useful training video? Why/why not?
CASE STUDY
Fast-track Inc.
Background
Fast-Track Inc., based in Boston, US, sells corporate training videos and management training courses. Fast-Track is looking for a new Sales Manager for its subsidiary in Warsaw, Poland. Fast-Track advertised the vacancy only inside the company as it believes in offering career opportunities to its staff.
The subsidiary’s recent sales results were poor. Sales revenue was 30% below target. The reasons are:
Sales representatives are not motivated and staff turnover is high.
The previous manager had no clear strategy for developing sales in the area.
Very few sales contracts were made.
A new appointment
There are three candidates for the position.
They all already work for Fast-Track either in Boston or in Poland. The successful candidate will be based in Warsaw. Here is an extract from the job description for the position.
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The successful candidate will be responsible for:
He / She will be:
He/She will have
The position will involve frequent travel throughout the region. |
Profiles of the candidates
Read the essential information about each candidate. Then listen to the interview extracts (Market Leader Pre-Intermediate Unit 1 Recording 1.6, 1.7, 1.8).
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Barbara Szarmach Polish, aged 30 Education: Finished secondary school. Diploma in Marketing. Experience: Has worked for Fast-Track as a sales representative since leaving school. Has a good knowledge of computing. Achievements: Has had the best sales results of the team during the last five years. Languages: Excellent Polish and Russian. English – good vocabulary but not very fluent. Interviewer’s comments: Very strong personality. Energetic and confident. Sometimes appeared aggressive during the interview. Will she be a good team player? |
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Tadeusz Vaida Polish, aged 52 Education: University degree (Engineering) Experience: Wide experience in a variety of industries. Joined Fast-Track five years ago as Regional Manager for the south of Poland. Achievements: Has been fairly successful, increasing sales by 12% over the five-year period. Languages: Fluent Polish and English. Interviewer’s comments: Very calm and relaxed, he moves and talks slowly. A hard worker. He never leaves the office before seven in the evening. Not creative but happy to get ideas of the creative members of a team. Current staff thinks that he is practical and reliable. |
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Task
1. Work in groups. You are members of the interviewing teams. Discuss the strengths and weaknesses of each candidate. Decide who to select for the vacant position. Note down reasons for your choice. 2. Meet as one group. Discuss your choices, Decide who should fill the vacant position.
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Eva Rheinberger German, aged 42 Education: University degree (History) Experience: Over 15 years as a sales representative in Germany, the US and Poland. Joined Fast-Track a year ago. Achievements: A good sales record in all her previous jobs. In her first year with Fast-Track her sales results have been satisfactory. Languages: Fluent English, German and Polish. Interviewer’s comments: Quiet but knows her own mind. Rather nervous at the interview. Might be good at team building, but would probably depend too much on other people. Likes administration. Didn’t seem to have many ideas about the future of the company. |
Writing
Complete this memo from the head of the interviewing team to the Sales Director of Fast- Track. See Writing File.
MEMO
To: Sales Director
From: Head, Interviewing team
Subject: Appointment: Sales Manager.
Central and Eastern Europe
Dear Liz,
We recently interviewed three candidates for this position.
We have decided to appoint ….
I will briefly describe the candidate’s strengths and explain the reasons for our decision. …
MODULE 2