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(Summer 1997): P. Roberts and G. Dowling, 'The Value of a Firms' Corporate Reputation', 72— 76; L. Gaines-Ross, 'Leveraging Corporate Equity', 51—-56; J. Gregory, 'ROI: Calculating Advertising's Impact on Stock Price', 56 — 60; R. Srivastava, T. Mclnish, R. Wood and A. Capraro, 'The Value of Corporate Reputation:
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in | from the Equity Markets', 62—68; D.Deephouse, 'The Effect of ill .mil Media Reputations on Performance', 68—72; B. Brown, 'Stock
i' i Vnluiilion of Reputation for Corporate Social Performance', 76—80; Mill,in .incl M. Joshi, 'Sustainable Competitive Advantage and Firm Per-
II - I InRole of Intangible Resources', 81—85.
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. Fombrun and M. Shanley, 'What's in a Name? Reputation Building and Corporate Strategy', Academy of Management Journal, 33,2 (1990), 233— 258; R. Beatty and J. Ritter, 'Investment Banking, Reputation and the Underpricinj', of Initial Public Offerings', Journal of Financial Economics, 54 (1986), 213—232; J. McGurie, T. Schneeweis and B. Branch, 'Perceptions of Firm Quality: A Cause or Result of Firm Performance?', Journal of Management, 16, 1 (1990), 167—180; B. Brown and S. Perry, 'Removing the Financial Performance Halo from Fortune's Most Admired Companies', Academy of Management Journal, 37, 5 (1994), 1347—1359.
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(Jan.—Feb. 1958), 47—55.
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: S. Kennedy, 'Nurturing Corporate Images', European Journal of Marketing, II-, 3 (1977), 129 — 164; R. Worcester, 'Corporate Image Research', R. Worcester (ed.), Consumer Research Handbook (London: McGraw-Hill, 1972).
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H. Hu, 'The Chinese Concepts of Face', American Anthropologist, 46 (1944), 45-64.
., , J. Podolny and D. Phillips, 'The Dynamics of Organizational Status', Industrial and Corporate Change, 5, 2 (1996), 453—471.
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