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: N. Radhakrishnan and S. Verma, 'Can Air-India be Saved?', Business India (18—31 Dec. 1995), 62—73; M. Maqbool and A. Khan, 'Air-India Shifting to Prayer from Jokes', Ad Age International (Nov. 1996), 14;
( : 1996 .); J. Elliott, 'Passage to India? No, Thanks', Fortune (1 March 1999), 30—31.
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. 3.1.
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J. Dutton, J. Dukerich, and . Harquail, 'Organizational Images and Member Identification', Administrative Science Quarterly, 39, 2 (1994), 239—262.
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