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S. Fournier, 'A Consumer-Brand Relationship Perspective on Brand Equity'
S. Sood (ed.), Brand Equity and the Marketing Mix. Creating Customer Value
Marketing Science Institute Conference Summary, Report No. 9S__i 11 rSent' 1995), 13-15. V P-
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. 2.1.
ii 1 , : D. ten Berge, 1 First 24 Hours, (Oxford: Basil Blackwell, 1988).
G. Savage, T. Nix, . Whitehead, and J. Blair, 'Strategies i Assessing and Managing Organizational Stakeholders', The Executive, 5, 2
il'i'H), 61—75.
35
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1 . James, 'Intimacy Key to Analyst's Success', Australian Financial Ren, (21 April 1997).
36
: PRESSI ( HERSON )
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1.
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( . 6).
,
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J. Dutton, J. Dukerich, and . Harquail, 'Organizational Images and Member Identification', Administrative Science Quarterly, 39, 2 (1994), 239-263.
37
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: PRESSI ( HERSON )
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1D. Schumann, J. Hathcote, and S. West, 'Corporate Advertising in America:
A Review of Published Studies on Use, Measurement, and Effectiveness', Journal
of Advertising, 20 (Sept. 1991), 35-56.
2E.M. Rogers, Diffusion of Innovations (New York): The Free Press, 1995), chs.
8 and 9.
39
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