книга.Даулинг.Репутация фирмы
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. 3.2. »
: P. Schultz and J. Cook, 'Porsche on Nichemanship', Harvard Business Review (March 1986], 98—106.
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1 < uii.il Fortune (12 Jan. 1998): A. Fisher, 'The 100 Best Com-i' IIII- i" Worl i"i in America', 33—34; R. Levering and M. Moskowitz, i 111 Mm I'.' i < omptinies to Work for in America', 38—47.
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1W.H. Davidow and . Utal, Total Customer Service (New York: Harper & Row,
1989).
2W.P. Rogerson, 'Reputation and Product Quality', Bell Journal of Economics,
14 (1983), 508-516.
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. 3.5. ,
. Copeland, . Coller, and J. Murriri, Valuation: Measuring and Managing the Value of Companies (New York: Wiley, 1994).
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