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3., , D. Marshall and G. Cook, 'The Corporate (Sports) Sponsor',
International Journal of Advertising, 11, 4 (1992), 307—324; R. Javalgi, M. Traylor, A. Gross, and E. Lampman, 'Awareness of Sponsorship and Corporate Image: An Empirical Investigation', Journal of Advertising, 23, 4 (1994), 47—58; and Hiestand, 'Marketing Research'.
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Internationa/Journal of Advertising, 10, 1 (1990), 35—47; Culligan and A. Harvey, 'The Links Between Objectives and Function in Organizational Sponsorship', International Journal of Advertising, 10, 1 (1990), 13—33.
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2'Qantas & NAB Deny "Hijack" Charge', Marketing (Sept. 1997), 9.
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