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1F. Hilmer and L. Donaldson, Management Redeemed (New York: The Free Press, 1996).
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: A. Ries, Focus (London: HarperCollins Business, 1996); A. Ries and J. Trout, Positioning: The Battle for Your Mind (New York: McGraw-Hill, 1986).
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C.K. Prahalad and G. Hamel, 'The Core Competence of the Corporation',
Harvard Business Review (May—June 1990), 79—91.
N. Munk, 'How Levi's Trashed a Great American Brand', Fortune (12 April 1999), 32-42.
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R. Miles and . Snow, 'Fit, Failure and The Hall of Fame', California Management Review, 26, 3 (Spring 1984), 10—28; R. Miles and Snow, Fit, Failure & the Hall of fame (New York: The Free Press, 1994).
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