- •Unit 1 free enterprise system
- •Active Vocabulary
- •1 Translate the following combinations into Russian.
- •2 Translate into English using the expressions from the previous task.
- •3 Study the new words and make your own sentences with them.
- •4Translate into English using the expressions from the previous tasks.
- •5 How would you serve your customer?
- •Social and business skills Breaking the ice
- •3 Write the letters of the phrases in the appropriate place.
- •Introductory questions Being more specific Asking for an opinion
- •4 Match the conversational exchanges.
- •Reading
- •I The Pillars of Free Enterprise
- •1 What are the “pillars” of American economic system?
- •2 What does the right to private property give the owners of natural resources and capital? Why?
- •Free Enterprise: the Theory and the Reality
- •1What is the essence of the term “laissez faire”?
- •2 What are the three levels of American government?
- •3 In what cases does the government show its power?
- •1 What is the role of prices in American economic system?
- •2 Why is American economic system called price-directed system?
- •3 What are the fundamental questions that price system provides the answers to?
- •1 What does competition refer to?
- •Active vocabulary
- •1 Translate the following combinations into Russian.
- •2 Translate into English using the expressions from the previous task.
- •3 Study the new words and make your own sentences with them.
- •4 Fill in each blank with a suitable word.
- •5 Translate into English using the expressions from the previous tasks.
- •6 Answer the questions.
- •Social and business skills Arrangements
- •1 Read the extract and answer these questions.
- •3 You will hear an imaginary alternative version of the conversation in the book. Listen and compare your choices.
- •5 Match the sentences with the headings.
- •6 Food and drink. Match the two parts of the conversational exchange.
- •Reading
- •I Forms of business organization
- •Unit 3 how to start your own business
- •Active Vocabulary
- •1 Translate the following combinations into Russian.
- •2 Translate into English using the expressions from the previous task.
- •3 Study the new words and make your own sentences with them.
- •4 Translate into English using the expressions from the previous tasks.
- •5 Answer the questions.
- •Social and business skills Making a proposal
- •1 Make a summary of the script.
- •2 Look at the script again and notice how the meeting is structured. In which order do these stages occur?
- •3 Here us some of the language you can use for each of those four stages.
- •Refusing and accepting
- •2 Underline the phrases that he uses to refuse the offer.
- •II Becoming an entrepreneur
- •III Risks and benefits of starting a new business
- •Unit 4 financial institutions
- •Active Vocabulary
- •1 Translate the following combinations into Russian.
- •2 Translate into English using the expressions from the previous task.
- •3 Study the new words and make your own sentences with them.
- •4 Translate into English using the expressions from the previous tasks.
- •5 Match the notion and its definition.
- •6 Define the meaning of the words highlighted in the text.
- •1 Discuss these points.
- •2 Look at the three solutions offered by Patrick Ellis and underline the eight conditional sentences that are used. Which of these sentences describe hypothetical situations?
- •3 Listen and fill in the blank spaces with the correct forms of the verbs.
- •Reading
- •I Functions of a Central Bank
- •II Other Bank Services
- •III Consumer credit
Social and business skills Arrangements
Look at it this way. You see an extract from a novel by Justin Cartwright called Look at it this Way – a comedy about business life in London. In the extract Victoria, a senior manager at an advertising agency phones Timothy Curtiz, who is a star of a TV commercial for a credit card called American Eagle. They discuss the arrangements for the filming of the commercial.
1 Read the extract and answer these questions.
1 Why does Timothy Curtiz want to make the arrangements for the filming as soon as possible?
2 When do they make the arrangements for?
3 Have they met before?
4 Why is it funny when Timothy Curtiz says “Me too”?
5 Who will pay for their lunch?
‘Could you give me the dates as soon as possible, Victoria? My daughter is coming to visit.’
‘I’m afraid I don’t know yet. We’ll have to get the copy agreed; the director lined up and so on. Let’s say the month from now at the earliest.’
‘Try and bring the schedule when you come round with the copy.’
‘Right. I’ll get the men in suits working on it. I’m looking forward to meeting you.’
‘Me too’, I said. ‘I mean. I’m looking forward to meeting you, not me.’
She had a quick nervous laugh …
‘Let’s have a lunch. On American Eagle,’ she added.
GLOSSARY
Copy – the text of an advertisement
The director – the person who has artistic control of the filming process
Lined up – arranged
The men in suits – advertising slang to describe people who work in the non-creative side of the advertising industry
2 Making an arrangement Here are five pairs of sentences which have roughly the same meaning. Underline the five phrases in the text which have the same meaning as each of the pairs. Decide which sentence in each pair is an appropriate replacement and why?
1 Invitations
A Would you like to have lunch?
B I would be honored if you would have lunch with me.
2 Arranging a time
A Tell me when it will be.
B Can we fix the time?
3 Suggesting a time
A How about a month from now?
B I will not be available until a month from now.
4 Being polite
A I anticipate our meeting with great pleasure.
B It’ll be great to meet you.
5 Apologies
A I’m sorry. I can’t tell you at the moment.
B I apologize. No one has informed me.
3 You will hear an imaginary alternative version of the conversation in the book. Listen and compare your choices.
4 Making excuses. If you can’t agree to an arrangement, you normally need to make an excuse or you may sound impolite. Here are two common excuses.
I’m sorry. I’m away that day. I’m afraid I can’t make Tuesday.
5 Match the sentences with the headings.
Making an excuse Making an invitation
Making an apology Making an offer
Suggesting a date
1 Would you like me to join you for dinner?
2 How about Monday?
3 I suggest we meet in Brussels on 24 February.
4 Would you like me to make the travel arrangements?
5 I’m afraid I’ll be away that week so won’t be able to see you.
6 Drop in for a drink when you have time.
7 Shall I send out the invitations?
8 I do apologize in the delay in replaying?
9 Dr Hunter requests the pleasure of Mr. and Mrs. Williams at a cocktail party on 24 May. RSVP.
10 We very much regret any inconvenience caused.
11 I’d really like to help but I’ve no time.