- •Unit 1 free enterprise system
- •Active Vocabulary
- •1 Translate the following combinations into Russian.
- •2 Translate into English using the expressions from the previous task.
- •3 Study the new words and make your own sentences with them.
- •4Translate into English using the expressions from the previous tasks.
- •5 How would you serve your customer?
- •Social and business skills Breaking the ice
- •3 Write the letters of the phrases in the appropriate place.
- •Introductory questions Being more specific Asking for an opinion
- •4 Match the conversational exchanges.
- •Reading
- •I The Pillars of Free Enterprise
- •1 What are the “pillars” of American economic system?
- •2 What does the right to private property give the owners of natural resources and capital? Why?
- •Free Enterprise: the Theory and the Reality
- •1What is the essence of the term “laissez faire”?
- •2 What are the three levels of American government?
- •3 In what cases does the government show its power?
- •1 What is the role of prices in American economic system?
- •2 Why is American economic system called price-directed system?
- •3 What are the fundamental questions that price system provides the answers to?
- •1 What does competition refer to?
- •Active vocabulary
- •1 Translate the following combinations into Russian.
- •2 Translate into English using the expressions from the previous task.
- •3 Study the new words and make your own sentences with them.
- •4 Fill in each blank with a suitable word.
- •5 Translate into English using the expressions from the previous tasks.
- •6 Answer the questions.
- •Social and business skills Arrangements
- •1 Read the extract and answer these questions.
- •3 You will hear an imaginary alternative version of the conversation in the book. Listen and compare your choices.
- •5 Match the sentences with the headings.
- •6 Food and drink. Match the two parts of the conversational exchange.
- •Reading
- •I Forms of business organization
- •Unit 3 how to start your own business
- •Active Vocabulary
- •1 Translate the following combinations into Russian.
- •2 Translate into English using the expressions from the previous task.
- •3 Study the new words and make your own sentences with them.
- •4 Translate into English using the expressions from the previous tasks.
- •5 Answer the questions.
- •Social and business skills Making a proposal
- •1 Make a summary of the script.
- •2 Look at the script again and notice how the meeting is structured. In which order do these stages occur?
- •3 Here us some of the language you can use for each of those four stages.
- •Refusing and accepting
- •2 Underline the phrases that he uses to refuse the offer.
- •II Becoming an entrepreneur
- •III Risks and benefits of starting a new business
- •Unit 4 financial institutions
- •Active Vocabulary
- •1 Translate the following combinations into Russian.
- •2 Translate into English using the expressions from the previous task.
- •3 Study the new words and make your own sentences with them.
- •4 Translate into English using the expressions from the previous tasks.
- •5 Match the notion and its definition.
- •6 Define the meaning of the words highlighted in the text.
- •1 Discuss these points.
- •2 Look at the three solutions offered by Patrick Ellis and underline the eight conditional sentences that are used. Which of these sentences describe hypothetical situations?
- •3 Listen and fill in the blank spaces with the correct forms of the verbs.
- •Reading
- •I Functions of a Central Bank
- •II Other Bank Services
- •III Consumer credit
1 Make a summary of the script.
WHAT DOES SOLLAZO WANT? WHAT IS HE OFFERING?
2 Look at the script again and notice how the meeting is structured. In which order do these stages occur?
Don Corleone summarises. Sollazo says what he wants.
Don Corleone asks what is in it for him. Sollazo explains what he is offering.
3 Here us some of the language you can use for each of those four stages.
I need… Let’s sum up… I am offering… I’m looking for…
What is the interest for me? I’d like you to consider…
So this is the position… What’s in it for me?
Write the sentences and phrases in the appropriate boxes. Add any other appropriate phrases that you know.
If you are making an offer…
HOW TO SAY WHAT YOU WANT
HOW TO SAY WHAT YOU’RE OFFERING
And if you’re listening to an offer…
HOW TO ASK ABOUT YOUR INTERESTS
HOW TO SUMMARISE THE DEAL
Refusing and accepting
Saying no.
1 Look again at the script from The Godfather. In Don Corleone’s position, if you want to refuse Sollazo’s proposal? Which of these phrases would you use?
1 I’m sorry, but that’s out of the question.
2 I must say no to you and I’ll give you my reasons.
3 I’m afraid we can’t agree to that, but I hope to do business with you some other time.
4 I need some time to think about that.
2 Which of the above phrases is the strongest form of refusal?
3 Which phrase suggests the possibility of compromise?
4 Think of other phrases that Don Corleone could use to refuse the offer?
A refusal.
1 Read what Don Corleone actually says in the script below.
DON CORLEONE I said that I would see you because I heard you were the serious man, to be treated with respect. But must say no to you and I’ll give you my reasons. It’s true I have a lot of friends in politics, but they wouldn’t be friendly very long if they knew my business were drugs and not gambling – which they consider as a harmless vice. But drugs is a dirty business…
SOLLAZO Don Corleone…
DON CORLEONE It doesn’t make a difference to me what a man does for a living, you understand. But your business is a little dangerous.
2 Underline the phrases that he uses to refuse the offer.
3 How does he ‘soften’ this refusal? Find at least two ways.
Saying yes.
1 Some negotiators say that you should never accept the other person’s first offer? Discuss. Why do you think they give this advice? Do you agree?
2 Here are four ways of accepting a proposal. Which ones are unconditional acceptances and which allow space for a negotiation to develop?
1 I like the sound of the idea.
2 I think we have the basis of an understanding.
3 That seems like a reasonable offer.
4 OK, it’s a deal.
READING
I
Geeks
Although they live hundreds miles apart, Steven Jobs and William Gates have much in common. Both were born in 1956. Both were pioneers in the personal computer industry. And both became multi-millionaires when they were still in their 20’s.
The earliest computers were highly technical machines, understandable only to scientists. Steven Jobs thought that if computers were easier to use and less expensive, the public would buy them. He was right. With $ 1300 (most of which came from the sale of his second-hand Volkswagen van), Jobs produced what he called the Apple I computer. The success of the Apple I gave him the money to finance the design of new and improved personal computers.
Bill Gates started in the computer industry when he was at school and has become the world’s youngest billionaire by the age of 31. A combination of technical brilliance and competitive business tactics quickly made him the most powerful man in Silicon Valley. He was intrigued by the success of the new personal computers coming into the market in the 1970’s. Gates realized that the success of personal computers would depend on the “user-friendly” (easy-to-use) software. In 1975 he co-founded Microsoft Corporation which designed the basic operating software for all IBM and IBM-compatible personal computers.
Today Microsoft Corporation is the largest software company. But Bill Gates wants his company Microsoft to be more than just a software house and in recent years it has diversified into many new fields.