- •Unit 1 free enterprise system
- •Active Vocabulary
- •1 Translate the following combinations into Russian.
- •2 Translate into English using the expressions from the previous task.
- •3 Study the new words and make your own sentences with them.
- •4Translate into English using the expressions from the previous tasks.
- •5 How would you serve your customer?
- •Social and business skills Breaking the ice
- •3 Write the letters of the phrases in the appropriate place.
- •Introductory questions Being more specific Asking for an opinion
- •4 Match the conversational exchanges.
- •Reading
- •I The Pillars of Free Enterprise
- •1 What are the “pillars” of American economic system?
- •2 What does the right to private property give the owners of natural resources and capital? Why?
- •Free Enterprise: the Theory and the Reality
- •1What is the essence of the term “laissez faire”?
- •2 What are the three levels of American government?
- •3 In what cases does the government show its power?
- •1 What is the role of prices in American economic system?
- •2 Why is American economic system called price-directed system?
- •3 What are the fundamental questions that price system provides the answers to?
- •1 What does competition refer to?
- •Active vocabulary
- •1 Translate the following combinations into Russian.
- •2 Translate into English using the expressions from the previous task.
- •3 Study the new words and make your own sentences with them.
- •4 Fill in each blank with a suitable word.
- •5 Translate into English using the expressions from the previous tasks.
- •6 Answer the questions.
- •Social and business skills Arrangements
- •1 Read the extract and answer these questions.
- •3 You will hear an imaginary alternative version of the conversation in the book. Listen and compare your choices.
- •5 Match the sentences with the headings.
- •6 Food and drink. Match the two parts of the conversational exchange.
- •Reading
- •I Forms of business organization
- •Unit 3 how to start your own business
- •Active Vocabulary
- •1 Translate the following combinations into Russian.
- •2 Translate into English using the expressions from the previous task.
- •3 Study the new words and make your own sentences with them.
- •4 Translate into English using the expressions from the previous tasks.
- •5 Answer the questions.
- •Social and business skills Making a proposal
- •1 Make a summary of the script.
- •2 Look at the script again and notice how the meeting is structured. In which order do these stages occur?
- •3 Here us some of the language you can use for each of those four stages.
- •Refusing and accepting
- •2 Underline the phrases that he uses to refuse the offer.
- •II Becoming an entrepreneur
- •III Risks and benefits of starting a new business
- •Unit 4 financial institutions
- •Active Vocabulary
- •1 Translate the following combinations into Russian.
- •2 Translate into English using the expressions from the previous task.
- •3 Study the new words and make your own sentences with them.
- •4 Translate into English using the expressions from the previous tasks.
- •5 Match the notion and its definition.
- •6 Define the meaning of the words highlighted in the text.
- •1 Discuss these points.
- •2 Look at the three solutions offered by Patrick Ellis and underline the eight conditional sentences that are used. Which of these sentences describe hypothetical situations?
- •3 Listen and fill in the blank spaces with the correct forms of the verbs.
- •Reading
- •I Functions of a Central Bank
- •II Other Bank Services
- •III Consumer credit
3 Study the new words and make your own sentences with them.
4 Translate into English using the expressions from the previous tasks.
1 Все предприниматели нуждаются в банковских услугах.
2 Финансовые учреждения принимают вклады и делают займы.
3 Весь денежный объем обычно хранится на банковском счете.
4 Деньги на банковском счете зарабатывают процент.
5 Финансовые учреждения действуют в качестве финансовых посредников.
6 Они переводят деньги от вкладчиков к инвесторам.
7 Банки помогают экономить деньги для будущего использования.
8 Предприниматели могут сохранить деньги на длительный период.
9 Банки позволяют использовать чековую книжку для оплаты коммунальных счетов.
10 Текущий счет позволяет обеспечивать оплату товаров и услуг.
11 Вкладчики всегда получают страховку вклада.
12 Банковские услуги позволяют фирмам покрывать текущие счета.
13 Банковские займы позволяют финансировать расширение бизнеса.
14 Потребительские займы позволяют семьям получать товары и услуги немедленно.
15 Оплата из будущих заработков – очень удобна.
16 Основной источник дохода банка – процент за хранение вклада.
17 Текущие счета обеспечивают средства для расширения денежного потока.
5 Match the notion and its definition.
bank savings account checking account insurance loan interest deposit
1 an amount of money that a bank lends you
2 a contract relating to a particular risk
3 a financial institution that accepts deposits and makes commercial loans
4 a bank account that allows the customer to use a cheque book and provides services such as bill payments
5 the money we pay for borrowing money from a bank or the income from lending money
6 an amount of money paid into a bank account or held in a bank account especially when it is earning interest
7 a bank account for saving money over a long period of time usually with higher interest
6 Define the meaning of the words highlighted in the text.
7 Fill in each blank with a suitable word.
1 They …… money from depositors to investors.
2 People who deposit their savings in banks get deposit …… .
3 Another function of banks is to make …… .
4 Business loans enable firms to meet ……. bills.
5 Consumer loans are paid with future …… .
6 One of the principal …… of income is the interest.
7 Checking accounts with bank loans provide a means for expanding the money …… .
Insurance channel loans current sources earnings supply
8 Questions and tasks.
1 What is a bank?
2 What is a bank deposit?
3 How do the banks perform their main function?
4 Explain the difference between savings account and checking account.
5 What do people who deposit their savings in banks get?
6 What do business loans enable to do?
7 What do consumer loans enable to do?
8 What are the principal sources of income earned by banks?
9 What do checking accounts with bank loans provide?
SOCIAL AND BUSINESS SKILLS
Bargaining
Why negotiate? Discuss which of these statements you most agree with. Explain why.
1 In any negotiation, you should always try to get the most for yourself.
2 A negotiation is an opportunity to create a long-term business relationship.
3 A negotiation should bring benefits to both sides.
Handling a difficult customer. Patrick Ellis is an international expert on sales. Here are some of his ideas on handling a difficult situation with a customer.
Situation
You are selling a product for $1800, but your customer only wants to pay $1500.
Here are three things that you could say to the customer.
1 ‘If I were in your position I would also want to get the best possible price. But we’ve both in business to make a profit and we’re only talking about a $300 difference. If you meet me half way, I’ll work out a nice little deal for you. What do you sat?’
2 ‘This is crazy. If we were criminals we would try to help each other. But we’re not. We’re honest businesspeople and we can’t reach an agreement. Now I want to help you, so this is what I’ll do. I’m going to take a coin out of my pocket and toss it. You can call “Heads” or “Tails”. If you call correctly I’ll give you the product for $1750. but if you call incorrectly you’ll pay me the whole price. How does that sound to you?’
3 ‘If you make me a reasonable offer, say $1750 then we can shake hands. If I accepted anything less I wouldn’t make a profit. If you don’t want to pay that much for it then I’m sorry but I won’t sell to you.’