Exercise 2. Advertising.

1. In order to make a sensible ......... among the different vacuum cleaners available, it is important to do some research.

a) Comparing; b) comparison; c) compares; d) comparative.

2. The local department store has to make a sustained effort at this time of the year to ......... customer demand for summer clothing.

a) Satisfy; b) satisfaction; c) satisfies; d) satisfying.

3. A good team leader must be able to ......... his colleagues to face the challenge of a downturn in business.

a) Inspiring; b) inspiration; c) inspires; d) inspire.

4. The ......... trend in children's desire to wear designer label clothes should be exploited.

a) Currant; b) current; c) occurring; d) occurred.

5. You have to ......... the public that it is in their own interest to read the instructions on all our medicines.

a) Convict; b) conviction; c) convince; d) convincing.

6. In order to survive in this business you must adopt a ......... stance.

a) Competition; b) competing; c) competitor; d) competitive.

7. The ......... of alcohol is not allowed in any of the company's premises in order to present a clean image.

a) Consumer; b) consumption; c) consuming; d) consumes.

8. When you are setting out to ......... new customers in an advertisement, choose the right words.

a) Attraction; b) attractive; c) attract; d) attracts.

9. The really effective television commercial is the one that ......... you of its authenticity.

a) Persuades; b) persuasion; c) persuasive; d) persuading.

10. I can strongly recommend this ......... as the best available on the market today.

a) Producer; b) product; c) production; d) produce.

Exercise 3. Job Advertising.

1. Industry-........., or niche, employment websites are proliferating as places for companies to locate qualified personnel.

a) Controlled; b) only; c) particular; d) specific.

2. Niche sites present a large ......... of qualified job-seekers.

a) Pane; b) pod; c) pool; d) porch.

3. The internet, in comparison to other advertising media, gives its users a broader..........

a) Reach; b) reaction; c) reality; d) reason.

4. The internet produces results faster and more cheaply than other ......... advertising media.

a) Aging; b) old-fashioned; c) redundant; d) traditional.

5. Companies these days look at internet job advertising as an ......... part of their staffing efforts.

a) Innate; b) insignificant; c) integral; d) intelligent.

6. Advertising positions on employment websites can generate a lot of ......... from potential candidates.

a) Electricity; b) practice; c) static; d) traffic.

7. But general sites often produce an insufficient number of qualified applicants, making the process relatively time ......... for the results seen.

a) Consuming; b) devoting; c) devouring; d) wasting.

8. Niche site marketing targets executives and professionals of the industry ..........

a) Desired; b) employed; c) presented; d) served.

9. Advertisements both on niche sites and using more conventional methods are a part of a well- ......... staffing campaign.

a) Centered; b) loaded; c) rounded; d) stated.

10. Niche sites often include job postings, comparative salary scales, curriculum vitae databases, and ..........

a) All; b) other; c) forth; d) more.