Добавил:
ivanov666
Опубликованный материал нарушает ваши авторские права? Сообщите нам.
Вуз:
Предмет:
Файл:English proficiency tests. Учебное пособие
.pdf
91
Тест 4
Вариант 3
Task 1. Read and translate the text.
Online marketing
Making it possible for shoppers to buy online is one thing, but getting your
business found in what is a busy marketplace is quite another. Businesses who are
new to offering online services have a lot of catching up to do, which means learning
about online marketing, social media promotions, ad serving, search engine
optimization (SEO) and a host of other things required to make an online business
successful. Diversification and expansion.
Businesses that thrived during the pandemic were those that were considered
essential. For example, stores that sold cleaning and paper products, as well as health
related items, boomed while others like bars and events struggled or even forced to
close. In cases where it makes sense, some businesses are going to need to diversify,
expand or adapt their offerings and services in order to stay essential and relevant
because who knows if or when the next crisis hits.
Task 2. Using the text, choose the correct answer True or False.
1. During the pandemic, convenience stores were closed.
2. Online shopping has become a popular model for buying products and things.
3. With the help of home delivery, stores were able to withstand the pandemic.
4. Companies that are introducing online sales for the first time had to get used to
the conditions.
5. It is difficult to find your business in a busy market.
Task 3. Match the words with their definitions.
1. Marketing
a. a set of trading conditions or the business
environment
2. Social media
b. a government system or private organization that
is responsible for a particular type of activity, or for
providing a particular thing that people need
3. Promotion
c. activities to advertise something
4. Business
d. the activity of buying and selling goods and
services
92
5. Shopper
e. anything that happens, especially something
important or unusual
6. Events
f. a job that involves encouraging people to buy a
product or service
7. Product
g. something that is made to be sold, usually
something that is produced by an industrial process
or, less commonly, something that is grown or
obtained through farming
8. Stores
h. a person who is buying things from a shop or a
number of shops
9. Marketplace
j. a large shop where you can buy many different
types of goods
10. Services
k. websites and computer programs that allow people
to communicate and share information on the internet
using a computer or mobile phone
Task 4. Determine the time. Use the correct tense of the verb.
1. Many restaurants and stores (close) during the pandemic.
2. A senior manager (change) his tactics while he (negotiate) with company’s
representatives.
3. This year the demand for essential goods (double).
4. Many stores (switch) to online sales when the pandemic started.
5. Volume of sales (increase) twice by the end of the next year.
Тест 4
Вариант 4
Task 1. Read and translate the text.
Marketing is a complex process of goods promotion which consists of four main
components, which are called 4 Ps or marketing mix. Marketing mix is the activities
you have to combine successfully in order to sell your product. These components
include product, price, place and promotion. Product is actually ideas or services
you`d like to sell. Price is the sum of money you would like you get for selling your
product in order to cover all production expenses and get profit. Promotion is the
complex of activities you have to do to advertise your product. In addition, place
93
implies not only where you would like to sell your product (country, city, retail
outlet), but also time (if the product meets current market situation or not). Moreover,
there is one unspoken component of 4 Ps, which is packaging. Packaging is vitally
important in marketing because it can make or break the whole marketing strategy of
the company.
Every product has to be properly promoted so as to be profitably sold. So
various methods of promotion are used by genius marketers and advertisers. They
include classified advertisements in newspapers, open-air hoardings, neon signs as
well as display advertisements. Moreover, TV commercials are also a popular method
of advertising. TV commercials can include product endorsement. Publicity can be
gained by other promotional activities such as special offers, free samples, gifts,
competition with prizes, loyalty cards and cross promotion.
So if you want your product to be highly competitive and market-oriented, your
company should pay a lot of attention to marketing and product promotion.
Task 2. Using the text, choose the correct answer True or False
1. Product is the sum of money you would like to get for selling.
2. Not every product has to be properly promoted as to be profitably sold.
3. Publicity can be gained by other promotional activities such as special offers,
free samples and not competition with prizes, loyalty cards.
4. Packaging is really important step in marketing.
Task 3. Match the words with their definitions.
1. Marketing
a. a set of trading conditions or the business
environment
2. Promotion
b. the specific group of consumers most likely to want
your product or service
3. Exhibition
c. a person who buys goods or services from a shop or
business
4. Target audience
d. a planned public or social occasion.
5. Customer
e. a public display of works of art or items of interest,
held in an art gallery or museum or at a trade fair.
94
6. Supplier
f. the world of trade or economic activity
7. Events
g. a marketing tool, used as a strategy to
communicate between the sellers and buyers.
8. Marketplace
h. how good or bad something is
9. Option
i. a person, business, or entity that provides products
or services to another entity
10. Quality
j. something that you can choose to do in preference
to one or more alternatives
Task 4. Put the verb in brackets in the correct form and voice.
1. All the potential customers (share) a particular need or want.
2. He (use to) be engaged in distributing goods at the beginning of his career.
3. Every product properly (promote) to be profitably sold.
4. To be profitable a lot of attention recently (pay) to marketing and product
promotion.
95
Cписок литературы
1. Alexander L.G. Longman English Grammar for intermediate students: Longman,
2016.
2. Edward de Chazal and Sam McCarter. Oxford EAP: A course in English/ Oxford
University Press, 2012.
3. Mark Foley, Diane Hall. My Grammar Lab. Advanced/ Pearson Education
Limited, 2018. 8. Friedman R. Th.
4. Murphy R. English Grammar in Use (A self-study reference and practice book for
intermediate students): Cambridge University Press, 2012.
5. Tom Ricca- McCarthy and Michael Duckworth. English for Telecoms and
Information Technology/ Oxford University Press, 2009.
6. Virginia Evans, Jenny Dooley. Upstream. Proficiency/ Express Publishing, 2012.
7. Webwise [электронный ресурс] URL: http://www.bbc.co.uk/news (дата
обращения: 06.11. 2022).
8. Webwise [электронный ресурс] URL: https://www.computerweekly.com (дата
обращения: 04.11. 2022).
9. Webwise [электронный ресурс] URL: http://www.educba.com/importance-ofartificial-intelligence/ (дата обращения: 12.09.2022)
10. Webwise [электронный ресурс] URL: https://en.wikipedia.org (дата
обращения: 12.10.2022)
11. Webwise [электронный ресурс] URL: http://www.express.co.uk (дата
обращения: 25.08. 2022).
12. Webwise [электронный ресурс] URL: http://www.merriamwebster.com/dictionary/ (дата обращения: 05.11. 2022).
13. Webwise [электронный ресурс] URL: http://ru.wikipedia.org (дата обращения:
04.11. 2022).
14. Webwise [электронный ресурс] URL: http://www.sciencedaily.com (дата
обращения: 04.11. 2022).
15. Webwise [электронный ресурс] URL: http://www.sciencedaily.com (дата
обращения: 12.09. 2022).
16. Webwise [электронный ресурс] URL: http://www.scientificamerican.com (дата
обращения: 07.08. 2022).
17. Webwise [электронный ресурс] URL: https://www.tech-faq.com (дата
обращения: 20.09. 2022).
96
18. Webwise [электронный ресурс] URL: https://www.www.thoughtco.com (дата
обращения: 06.09. 2022).
19. Webwise [электронный ресурс] URL: https://en.wikipedia.org (дата
обращения: 12.09. 2022).
20. Webwise [электронный ресурс] URL: https://www.wired.com (дата
обращения: 07.09. 2022).
97
Учебное издание
Фирсова Анна Владимировна
ENGLISH PROFICIENCY TESTS
Учебное пособие
Редактор: Е.С. Плотникова
Корректор: Т.А. Алферова
Подписано в печать 20.12.2022, заказ № 266
п. л. 6,0, 98 стр., электронная версия – 1,4 Мб
СибГУТИ
630102, г. Новосибирск, ул. Кирова, 86
Соседние файлы в предмете [НЕСОРТИРОВАННОЕ]