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.pdfKey words: e-commerce, internet, market, electronic payment systems.
UDC 338.43
M.O. Bogomolov - Student;
E.M. Radosteva - Scientific Advisor, Senior Teacher.
Perm State Agricultural Academy
INVESTMENT POLICY DEVELOPMENT IN AGRICULTURAL SECTOR
OF PERMSKII KRAI
Abstract. The article deals with the development of investment policies in the agricultural sector of the Permskii krai, the analysis of the main benefits of investing during the formation and development of agriculture in the Permskii krai is done, the main directions of state support for agriculture in the Permskii krai and the aims of development are examined.
Key words: agriculture, investments, investment potential, government support.
UDC 339.187
L.Iu. Glukhova -Student;
V.V. Piankov - Cand.Econ.Sci., Associate Professor Perm State Agricultural Academy
DEVELOPMENT OF MERCHANDISING OF COMPANIES
Abstract. This article deals with the effective measures aimed at the developing of the merchandising of companies in Permskii krai. The features of the development of merchandising are examined. The article describes the concept of marketing activities. A number of problems existing in the enterprise in the field of marketing is examined. Importance of the development of merchandising is found out.
Key words: merchandising, marketing activities, marketing, demand.
UDC 339.138
I.G. Duskaeva - Student;
V.V. Piankov - Cand.Econ.Sci., Associate Professor. Perm State Agricultural Academy
ANALYSIS OF THE EFFECTIVENESS OF ADVERTISING AS A MEAN TO PROMOTE PRODUCTS KUEDINSKII MEAT-PACKING PLANT LLC
Abstract. The article deals with the effectiveness of advertising as a mean of promoting products, promotions of Kuedinskii meat-packing plant LLC, various means of stimulation of sales and promotion of goods.
Key words: advertising, marketing communications, sale, consumption.
UDC 338.43
N.A.Kozminyh - Student;
A.N.Khatskelevich - Scientific Advisor, Associate Professor. Perm State Agricultural Academy
TENDENCIES AND PERSPECTIVES OF MARKET DEVELOPMENT
OF COMMERCIAL REAL ESTATE IN PERM
Abstract. The article deals with the analysis of the development of the commercial real estate market of Perm in the 4th quarter of 2013. The analysis covers the main
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trends in the development of real estate market. Objects of real estate market that is not introduced into service are defined.
Key words: commercial real estate, market development, market analysis, demand, lease, purchase and sale.
UDC 338.432
O.V Mikhalevich - Student;
E.M.Radosteva - Scientific Advisor, Cand.Econ.Sci. Perm State Agricultural Academy
THE ROLE OF STATE-PRIVATE PARTNERSHIP IN THE SYSTEM
OF STATE SUPPORT OF AGRICULTURE
Abstract. The article deals with the priority directions of state-private partnership, the essence of state-private partnership, the relevance of corrections of forms, methods and techniques of state-private partnership.
Key words: WTO (World Trade Organization), synergistic effect, "green box", "blue box", "yellow box".
UDC 338.4
Z.R. Tedeeva - Student;
V.V. Piankov - Cand.Econ.Sci., Associate Professor.
Perm State Agricultural Academy
PREDICTIVE ESTIMATE OF DEMAND AND ITS DEVELOPMENT IN THE MARKET OF AGRICULTURAL PRODUCTS OF RAW MATERIALS
AND FOOD PRODUCTS
Abstract. The article deals with the predictive estimate of demand and its development in the market of agricultural products of raw materials and food products both on the territory of Russia and Permskii krai. The situation of foreign demand and domestic agricultural production is compared. The need for state regulation of the agricultural market is defined and the prospects for the development of agricultural activity in the Permskii krai are examined.
Key words: agricultural products, demand, agricultural market, elasticity/inelasticity of demand.
UDC 339.138
A.D. Tokmakova -Student;
V.V. Piankov - Cand.Econ.Sci., Associate Professor.
Perm State Agricultural Academy
ADVERTISING AS A PROMOTIONAL TOOL OF PROMOTION IN RESTAURANT BUSINESS BY THE EXAMPLE OF THE RESTAURANT PRAGUE YARD
Abstract. The article deals with the analysis of the advertising company of restaurant Prague yard. The main methods of using advertising for a restaurant are examined.
Key words: marketing, advertising, advertising campaign, restaurant.
392
UDC 338.432
L.A. Tokranova - Student;
E.M. Radosteva - Scientific Advisor, Senior Teacher.
Perm State Agricultural Academy
USE OF NANOTECHNOLOGIES IN AGRICULTURE
Abstract. New production technologies in agriculture are defined. The impact of nanotechnology and biotechnology on productivity growth of plants, on acceleration of animal breeding is revealed. Providing a market with a given product according to the growing demand is analyzed.
Key words: development of agriculture, nanotechnology, superdispersed powders of metals.
MANAGEMENT
UDC 658.3:331.108.2
E.L.Volegova - Master’s Degree Student;
T.I. Vasenina - Scientific Advisor, Associate Professor.
Perm State Agricultural Academy
CURRENT REQUIREMENTS FOR RECRUITMENT AND SELECTION OF STAFF
IN BOWLING CLUB CRYSTAL
Abstract. The article deals with the current requirements for recruitment and selection of staff in Bowling club Crystal.
Key words: requirements, staff, entertainment, bowling.
UDC 338.23 + 334.726
G.D. Gabdusheva - Student;
I.A. Ovchinnikov - Scientific Advisor, Senior Teacher.
Perm State Agricultural Academy
TRENDS OF NETWORK COMPANIES DEVELOPMENT IN RUSSIA
AND ABROAD
Abstract. Network industry is one of the fast progressing business directions. Foreign and local experts emphasize the enormous potential of network marketing. Interest in development of business network structures is shown by different categories of people, including students. It is confirmed by ratings, statistics and questionnaires of students.
Key words: network business, the potential of network marketing, direct sales market.
393
UDC 338.24:658
K.I. Gnatiuk - Student;
E.A. Muratov -Scientific Advisor, Associate Professor.
Perm State Agricultural Academy
RUSSIAN EXPERIENCE OF PROJECT MANAGEMENT
Abstract: At present the project approach is becoming the standard way of doing business. The article deals with the relevance of project management in today's Russia, the main tasks of the Russian Association for Project Management (SOVNET). The factors of project application of management methodology are examined.
Key words: project activity, Russian Association of Project Management, certified professionals, project Fabrika deistvii (Factory of action).
UDC 658.3
V.V. Guseva -Student;
L.R. Safina - Scientific Advisor, Assistant.
Perm State Agricultural Academy
STAFF MOTIVATION SYSTEM
Abstract. This article deals with the concept of motivation, essence of motivation as a function of management. Financial and nonfinancial ways of motivation are considered by the example of regional state autonomous institution of social service Ozerskii psycho-neurological boarding.
Key words: motivation, meaningful group, process group, parallel group, motivated staff, financial motivation, non-financial motivation.
UDC 338.2
O.V. Degaeva - Student;
E.A. Muratov -Scientific Advisor, Associate Professor.
Perm State Agricultural Academy
FEATURES OF MANAGEMENT OF PROJECTRISKS
Abstract. Any project activity associated with uncertainty and risk. The article deals with the response to project risks. An algorithm of process of risks identification is offered, and the main steps of risk management are analyzed.
Key words: project risk, risk identification, risk status, risk management model.
UDC 338.246.2
Iu.I. Kalina - Student;
I.A. Ovchinnikov - Scientific Advisor, Senior Teacher.
Perm State Agricultural Academy
INFLUENCE OF MECHANISM OF STATE REGULATIONON
THE DEVELOPMENT OF SPORTS CLUBS AND SCHOOLS IN PERMSKII KRAI
Abstract. With a purpose of sports development, the project Sports Club + Sports certificate is realized within the programme Development of physical culture,
394
sport and a healthy lifestyle in the Permskii krai in 2011-2015. Geography of the project is gradually expanded. In recent years there has been improvement in the main indicators of the development of physical culture and sports.
Key words: government regulation, the development of sports in the Permskii krai, sports club, sports certificate, payment mechanism of mass sports services.
UDC 331.103.4
L.T. Karieva - Master’s Degree Student;
T.I. Vasenina - Scientific Advisor, Associate Professor.
Perm State Agricultural Academy
ADAPTATION OF STAFF: TUTORSHIP AND COACHING
Abstract. This article deals with the aspects of managing of labour adaptation of young professionals. With the help of sociological technology the research of adaptation of young specialists allowed to identify the factors of professional development of young professionals such as: training, tutorship, independence and interest in the work.
Key words: adaptation, aspects of adaptation, young professional, difficulties in adjusting to the post, adaptation factors.
UDC 658.64
O.M. Kataeva - Student;
O.I. Ageeva - Scientific Advisor, Cand.Econ.Sci., Associate Professor.
Perm State Agricultural Academy
EFFICIENCY AND QUALITY OF BANKING SERVICES
Abstract. In the article the concept of “quality of banking services” and its evaluation criteria is given; for assessment the quality of the banking services a technique SERVQUAL is offered.
Key words: banking service, quality of service, service quality coefficients, methods of assessing the quality of banking services.
UDC 331.108.244
V.A. Legotkin - Student;
E.A. Muratova - Scientific Advisor, Associate Professor
Perm State Agricultural Academy
INCREASE OF PRODUCTIVITY OF ACTIVITIES IN EVROSET – RETAIL LLC
Abstract. Improvement of the results of organizational activity is directly related to the effective management of staff. One of the serious problems faced by Russian companies is a significant level of staff turnover. This article deals with the factors that contribute to the reluctance of employees to continue to work in the organization. The ways to overcome the problem of adaptation of employees in the Company Evroset - Retail are examined.
Key words: staff turnover, turnover rate, adaptation of staff, corporate culture, employee retention system.
395
UDC 338.24.021.8
A.A. Lopatin - Student;
E.A. Muratova - Scientific Advisor, Associate Professor.
Perm State Agricultural Academy
MANAGEMENT OF PROJECT TEAM
Abstract. Group set up for the project is not yet a team. The project's success depends largely on how the project manager will be able to unite the team members, from his or her knowledge of tools and techniques of working with people. In this article a classification of stages of team development and typology of power in the project is examined. The main formats of defining roles and responsibilities are analyzed.
Key words: project participants, the project team, stages of team development, types of power in the project, formats of defining roles and responsibilities, matrix of responsibility.
UDC 331.103.15
K.A. Mazunina - Master’s Degree Student;
T.I. Vasenina - Scientific Advisor, Associate Professor.
Perm State Agricultural Academy
VALUATION AD ATTESTATION OF STAFF―SBERBANK OF RUSSIA"
Abstract. The article reveals the concept of evaluation of staff; described evaluation system 5+; its advantages and disadvantages are examined;
Key words: staff evaluation, assessment center, 360 method, testing, evaluation system 5+.
UDC 377.4:371.398
Iu.A. Oborina - Master’s Degree Student;
T.I. Vasenina - Scientific Advisor, Associate Professor.
Perm State Agricultural Academy
FEATURES OF EDUCATION
Abstract. In this article the author gives a notion of the main categories of adult education process, especially considering adult learning features, effective forms of education, and methods and the types of training of staff in the organization.
Key words: staff development, training, adult education, further education.
UDC 658.344
S.P. Stepanova - Student;
O.I. Ageeva - Scientific Advisor, Cand.Econ.Sci., Associate Professor.
Perm State Agricultural Academy
PUBLIC SPEAKING – FOUNDATION FOR CAREER AND PERSONAL GROWTH
Abstract. The article deals with the results of analysis of successful public speaking, recommendations for improvement of oratorical skill are given.
Key words: public speaking, oratorical skill.
396
ECONOMICS THEORY
UDC 330.34.014
G.D. Gabdusheva - Student,
A.R. Dubovtseva - Student;
O.A. Cheremnykh - Scientific Advisor, Associate Professor.
Perm State Agricultural Academy
DEVELOPMENT OF EDUCATION SYSTEM IN THE PERMSKII KRAI
Abstract. The analysis of the problems of preschool and school education in the Permskii krai is done; the features of the implementation of government programmes in education are examined, the main sources of financing in the regional education system are identified.
Key words: education, public policy, public programmes, preschool education, school education.
UDC 330.34.011
A.I. Krivoshaeva -Student;
O.A. Cheremnykh - Scientific Advisor, Associate Professor.
Perm State Agricultural Academy
RESULTS OF SOCIAL AND ECONOMIC DEVELOPMENT OF PERMSKII KRAI
Abstract. The main indicators of social and economic development of the Permskii krai in 2012 – 2013 are given in this paper. Positive and negative trends are revealed, a comparative sectoral analysis for industry and agriculture is done.
Key words: development, investment, industry, agriculture.
UDC 331.5 (470.53)
E.D. Merzliakov - Student;
S.A. Chuklina - Scientific Advisor, Associate Professor.
Perm State Agricultural Academy
LABOUR MARKET: CURRENT STATE, DEVELOPMENT PROSPECTS
Abstract. The current situation in the labour market in Russia and Permskii krai is analyzed. Both positive and negative trends of the state of the economy after the crisis are identified. The problem of youth unemployment is highlighted.
Key words: labour market, labour demand, labour supply, unemployment.
UDC 331.56 (470.53)
Iu.V. Munkova - Student;
G.I. Soboleva - Scientific Advisor, Cand.Econ.Sci., Associate Professor.
Perm State Agricultural Academy
YOUTH UNEMPLOYMENT IN THE REAL SECTOR OF ECONOMY
Abstract. Level of unemployment in Russia now exceeds the analogical rate in other countries, especially in the leading countries. The highest proportion of unemployed falls exactly on youth - college graduates and other educational institutions.
Key words: youth, motivation, distribution and unemployment.
397
UDC 330.34.014
V.A. Petukhova - Student,
V.Iu. Sobianina - Student;
O.A. Cheremnykh - Scientific Advisor, Associate Professor
Perm State Agricultural Academy
HEALTH CARE REFORM IN PERMSKII KRAI
Abstract. Problems of improving the health care system in the Permskii krai through the formation of a healthy lifestyle and preventive measures are examined. The analysis of the functioning of the three-level system of medical aiding is done.
Key words: health, health prevention, healthy lifestyle, sports infrastructure, the state programme.
UDC 336.74
V.V. Stepanova - Student;
C. A. Chuklina - Scientific Advisor, Associate Professor. Perm State Agricultural Academy
INFLATION IN RUSSIA: LEVEL AND TRENDS
Abstract. The article deals with the process of inflation in the historical aspect. The tendencies of inflation rate fluctuations since the liberalization of prices in 1992 are identified. The main factors of accelerating inflation and the factors contributing to decreasing its level are examined.
Key words: inflation, inflation expectations, revaluation, liberalization of prices, exchange rate.
UDC 330.34.014
I.A. Trukhin - Student,
A.S. Ovchinnikov - Student;
O.A. Cheremnyh - Scientific Advisor, Associate Professor. Perm State Agricultural Academy
SOCIAL POLICY IN PERMSKII KRAI
Abstract. The characteristics of regional social policy are analyzed; special emphasis is placed on problems of family support. The main results of the government programme for improvement the demographic situation and provision of housing for young families are identified.
Key words: social policy, family, demographic situation, state programme.
ECONOMICS OF ENTERPRISES AND BRANCHES OF INDUSTRIES
UDC 656.2:338.47
E.V. Bartova -Student, A.K. Melnikova - Student;
E.V. Iushkova - Scientific Advisor, Senior Teacher. Perm State Agricultural Academy
PROBLEMS IN TRAVEL BUSINESS AND THEIR SOLUTIONS IN RUSSIA
Abstract. The article deals with the characteristics of the main directions of travel business development in Russia. The analysis of development tendencies is done.
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They have an important role in the expansion of the market in the territory of the Russian Federation and in attraction of foreign tourists to the country.
The aim is to study the issues of travel business development in Russia. The following tasks were analyzed: the study of travel business value to the economy and its citizens' leisure, review the types of tourism, positive and negative factors influencing the development of this industry.
Marketing research in travel business has shown that tourism is constantly experiencing the negative effects of natural disasters and frequent terrorist attacks. But for Russian tourism, in addition to these conditions, the situation is complicated by the fact that over the past few years there was no reducing the number of travel companies, and at the same time there is no appreciable increase in the consumer market due to people who consider travel as essential needs.
Key words: tourism, business travel, type of holiday, hotel infrastructure, transport infrastructure, Russian tourists, foreign tourist agencies.
UDC 631.14:636
E.L. Volegova - Master’s Degree Student;
F.Z. Michurina - Scientific Advisor, Professor.
Perm State Agricultural Academy
INDUSTRIAL INNOVATION FOR IMPROVEMENT THE FUNCTIONING OF
POULTRY BUSINESS
Abstract. Problems of large-scale production are determined from the position of the adverse effects on the environment and the need for realization of profitable and economically effective production. The use of resource-saving technology is proposed and justified with calculations for poultry businesses. This technology increases the amount of basic products and getting new through the use of revenues.
Key words: poultry, technology, resource saving, utilization, sideline products, economic effect, modernization, new equipment.
UDC 631:330 (470 +571)
D.M. Derzhavin – Post-graduate Student;
F.Z. Michurina - Scientific Advisor, Professor.
Perm State Agricultural Academy
KNOWLEDGE BASE OF AGRARIAN ECONOMY
STATE REGULATION PROBLEM
Abstract. The thoughts of Russian scientists about understanding the importance of centralized control of the state economy are described in this paper. The impact on the process of understanding this need of foreign scientists and most of all of Adam Smith and David Keynes is given. Position of modern researchers with the authors’ interpretation of the significance of their scientific contribution is presented.
Key words: economy, government regulation, learning, self-regulation, agriculture, competition, agrarian reform.
399
UDC 338.27
T.N. Zaharchenko – Degree-seeking Student;
F.Z. Michurina - Scientific Advisor, Professor.
Perm State Agricultural Academy
PREDICTION AGRICULTURE DEVELOPMENT
Abstract. The authors tried to predict individual indicators of agricultural development of Permskii krai on the basis of shallow water theory by N.D. Kondratiev.
Key words: prediction, State Agriculture Development Programme, shallow water theory.
UDC 332.146
D.A. Nikulina, A.I. Iusupova - Students;
T.V. Isaeva - Scientific Advisor, Senior Teacher.
Perm State Agricultural Academy
INVESTMENT POTENTIAL OF PERMSKII KRAI
Abstract. The article deals with the nature of the investment potential of the region as the potential of its balanced development, in which all owners of capital resources are provided with normal guaranteed level of economic income.
Effective use of investment to the region's economy is crucial, especially with regard to scaling up investments. By the desired level of efficiency the investment leads to sustained economic growth.
The aim is to study the investment potential of the Permskii krai. The following tasks were analyzed: the study of theoretical foundations of concept of investment, the review of current state of the investment market of Permskii krai, the development of measures to improve the investment potential.
Key words: investment potential, investment, investment attraction, investment objects, investors.
UDC 631.11
O.I. Plotnitskaya - Post-graduate Student;
F.Z. Michurina - Scientific Advisor, Professor.
Perm State Agricultural Academy
ASSESSMENT OF POPULATION DYNAMICS IN SETTLEMENT AREAS OF
PERMSKII KRAI
Abstract. There is an analysis of trends in the population dynamics of Permskii krai for fifty years with the use of population censuses carried out in Russia during this time. There is a definition of territorial differences of identified trends based on their assessment of the six settlement areas in Preduralie with the description of the fundamental causes of these differences.
Key words: population, settlement area, system, settlements network, density, dynamics, uniformity, degree of population.
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