- •Предисловие
- •Read the article and choose the best answer for questions 1 – 5 below it.
- •Language focus
- •Read the text and speak on Nestle.’
- •Read and translate the text about managerial functions and roles.
- •Language focus
- •Skills: Introducing yourself
- •Giving details about your organization
- •Match the questions to the answers.
- •Main Job
- •Other tasks
- •Typical problems
- •Role play
- •Before starting a conversation, read the following:
- •Unit 2. Company culture
- •Read the text and speak on corporate values the companies can have.
- •Individualist or collectivist societies – (behavior towards the group)
- •Language focus
- •Case study
- •Student A
- •Student B
- •Problems reported by Indian employees:
- •India-Business etiquette
- •Problems reported by Swedish employees:
- •Sweden – Business etiquette
- •Read the text. Explain why company structures are necessary.
- •Functional or line structure
- •Divisional structure
- •Matrix structure
- •Language focus
- •Skills: Describing a company’s structure
- •The most common verbs for describing structures are:
- •Make up a description of a company structure you know.
- •Discuss the following questions:
- •Match the words 1 – 4 to their definitions a-n. Translate them into Russian.
- •Cisco Systems, Inc.
- •Language focus
- •Example:
- •Managing Practice
- •Read and translate the article.
- •Stage 1 Creativity / Leadership
- •Stage 2 Direction / Autonomy
- •Stage 3 Delegation / Control
- •Stage 4 Coordination / Red tape
- •Stage 5 Collaboration
- •Language focus
- •Skills: Making recommendations
- •I suggest that we should recruit people who are already employed in the sector …
- •Write recommendations using the ideas given below.
- •Management practice: Modernizing a company
- •BMW transforms its Cowley plant
- •Discussion
- •Task
- •Comprehension questions
- •Language focus
- •Skills: Job interview at a hotel
- •Read the interview and answer the questions below.
- •Answer the questions
- •Asking questions diplomatically
- •If you are an interviewer, you can begin a diplomatic question with:
- •What would you say if…. ? What / Why do you think that … ?
- •If you are an interviewee, you can begin your diplomatic question with:
- •Discuss the following questions about a job interview.
- •Case study: The Bellagio interview
- •Task
- •Read the text and be ready to speak on it.
- •Read the text and match the answers below with the questions.
- •Language focus
- •Managing practice: Top Perks
- •Answer the following questions:
- •Skills: Giving your opinion
- •Personally, I think / feel …
- •Case study: Staff turnover
- •Task
- •Main reasons given by employees for leaving:
- •Read the text and be ready to speak on it.
- •Language focus
- •While defining their missions you can use the following expressions:
- •Skills: Company’s performance
- •Describing trends in graphs and charts
- •Useful phrases (adjectives and adverbs)
- •Notes on prepositions
- •For example: Exports fell by 6%.
- •For example: It continued to rise in the early afternoon to 3412.
- •Time prepositions:
- •Complete the following sentences with prepositions and adverbs.
- •Practice:
- •Case Study: The world watch industry
- •Background
- •In 1948, the Swiss watch industry had 80% of world wide sales. By 1985 this had dropped to just 13%, with new entrants to the market, the Japanese, having taken over as market leader.
- •Management practice: A business meeting
- •Tips for effective meeting
- •During the meeting, the chairperson should:
- •Topics for discussion:
- •Steps to follow:
- •Role play A meeting
- •Background
- •Language focus
- •Case study: Breaking glass
- •Macbeth Glassware
- •Identify strengths, weaknesses, opportunities and threats of the company.
- •Key expressions you can use when you suggest something or recommend:
- •Unit 10
- •Customer Relationship Management (CRM)
- •From satisfaction to loyalty
- •Answer the following questions.
- •Language focus
- •Case study
- •Useful language
- •Expressing causes
- •Wordlist
14
5. Translate the following sentences into English.
1.С помощью рекламы мы стараемся привлечь как можно более широкую аудиторию.
2.Чтобы покрыть расходы, им пришлось назначить более высокую цену на свои товары.
3.Наша задача состоит в том, чтобы определять нужды наших потребителей и удовлетворять их.
4.Ставить цели, сообщать их персоналу, находить нужных людей для их достижения и выделять ресурсы – вот функции генерального директора.
5.Он несёт ответственность за составление графика работы своего отдела.
6.В конце года мы собираемся дать оценку нашей работе и достигнутым результатам.
7.Он хорошо справляется с выполнением своих руководящих функций.
8.Наша компания вносит значительный вклад в развитие региона.
9.Как специалисту по связям с общественностью, ему приходится тесно сотрудничать с различными внешними организациями.
10.Его основная обязанность – находить возможности дальнейшего роста организации.
11.В компании часто возникают конфликты, которые ей приходится решать.
Skills: Introducing yourself
How do you do! My name is … Hello. Let me introduce myself. I am …
Hello. I’m Brian Robinson.
How do you do! I am … Pleased to meet you. I am …
Oh, hello. I’m Joan Knight.
Giving details about your organization
I’m with the Palmer Group.
I work for Palmer Group.
We make / manufacture / sell / produce ….. My company is based in …
Our head office is in …
I’ve been with / worked for the company for five years. We have branch offices / subsidiaries in …
We’ve got a work force of 200 people. Our company employs 200 people.
15
Two business people are talking about their work and their reasons for attending a language course. Make up questions putting the words below in the right order.
Exmple: What does your company do?
1. |
company do does what your |
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2. |
are |
for responsible |
what |
you |
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3. |
are |
enjoying |
it |
you |
|
|
|
||
4. |
do |
for |
who |
work you |
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|
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5. |
do |
do |
what |
you |
|
|
|
||
6. |
are |
English |
learning |
why |
you |
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7. |
been English have how long you studying |
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8. |
based |
company |
is |
the |
where |
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9. |
been for |
have |
hoe |
long |
you them working |
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10.are |
doing |
course this |
why you |
Match the questions to the answers.
1._____
I work for Milliken – it’s a big private American company.
2._____
We manufacture textiles and chemicals.
3._____
Our headquarters are in Spartanburg, South Carolina in the USA.
4._____
Because it’s an American company and most of our meetings are held in
English.
5._____
I’ve been studying it for about six months.
6._____
I’m an accountant with PricewaterhouseCoopers and Lybrand.
7._____
For the last five years or so.
8._____
I’m in charge of mergers and acquisitions in Eastern Europe.
9._____
I need to improve my English and a colleague recommended this course.
10._____
Yes, I’m having a great time.
Speaking about your job, tasks or typical problems you have to solve, you can use the following words and word partnerships.
to take part in to consist of to involve to be involved in to deal with
16
Read the statements and complete them with the appropriate words given above. You have to change the form of the verb if it is necessary.
Main Job
Eg. My jog involves answering calls from customers who are having problems with their software. It also ____ working with sales reps from time to time.
Other tasks
He isn’t ____ developing new programs. But when programmers are preparing new versions of old products, he ____ in the discussions.
Typical problems
He ____ installations issues, password problems, bugs, etc.
Role play
You are a manager attending an exhibition of office equipment. You meet another manager. You start talking about your businesses.
Before starting a conversation, read the following:
1.Choose a company or business organization. It may be real or imaginary.
2.Introduce yourself; say who you work for, what your position is in the organization and how long you have worked for it.
3.Give the following information:
a)what kind of business organization it is (e.g. private, public, sole trader, partnership)
b)its main business activities
c)location of its head office, branches / subsidiaries
d)turnover, profits, size of workforce, etc.
4.Give any information about yourself, your job and the organization.
Unit 2. Company culture
“Every company has two organizational structures: the formal one is written on the charts; the other one is the everyday relationship of the men and women in the organization”.
Harold S.Geneen (former President and CEO of
International Telephone and Telegraph Corp.)
17
Read the text and speak on corporate values the companies can have.
Culture of an organization is created by a number of things. It is created by people who work in the organization, by its management systems which exist in an organization, and often it is created by the style of the leadership of that organization.
Due to their protestant culture such countries as Canada, the USA, Great Britain, the Netherlands, Germany, Scandinavian countries are essentially individualist not collectivist. People from these countries see themselves as single independent actors, not as group members. In such cultures, status has to be achieved. A young, dynamic, aggressive manager with an MBA (a Master in Business Administration degree) can quickly rise in the hierarchy. In most Latin and Asian cultures, on the contrary, status automatically belongs to the boss, who is in his fifties or sixties. This is particularly true in Japan, where companies traditionally have a policy of promotion by seniority.
One of the most extensive pieces of research into cultural differences was carried out by Geert Hofstede, while he was working for IBM in Holland. After gathering the data from over 100,000 surveys in 40 countries, he identified four main groups of differences which had an impact on the way people did business.
Individualist or collectivist societies – (behavior towards the group)
In an individualist society, people are only expected to look after themselves or their family. In a collectivist society, people are seen as part of a group, which expects them to be committed and loyal in return for lifelong protection. The USA and the UK are clear examples of individualist societies, whereas Japan and Spain are collectivist societies.
Power and distance – (the way people perceive power differences and differences in status)
Another important difference relates to the way power is shared between bosses and subordinates. French and South-East Asian managers have considerably more power than their subordinates and are reluctant to delegate responsibilities. German and British managers, however, tend to give a greater degree of independence to their employees.
Masculinity / Femininity – (behavior according to characteristics associated with the genders)
‘Masculine’ cultures favour individuals who are ambitious and assertive. They also value people who can take the initiative and who desire to get recognition by doing a job well. Japan, and to a lesser extent Italy, are examples of this kind of culture.