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6.Speak on the text paying attention to the following points:

-a manager as a leader

-the main functions of a manager

-the main resources possessed by managers

-the importance of these resources

-three major skills possessed by managers

-the use of managerial skills in relation to the managerial levels

7.Extra reading

Read the text and speak on Nestle.’

When you see the name Nestle’, perhaps you think of breakfast cereals, Nescafe’ instant coffee, or Nespresso machines. But what else do you know about the company? What other products does it sell, and where?

Before reading the text, make questions about Nestle’ using the prompts below. Example: How old is the company?

1.How old / company?

2.What products / company / specialize in?

3.What / its annual sales?

4.Where / its head office?

5.How many factories / have?

6.company / sell / products / all five continents?

7.How many people / employ?

8.What / offer / its employees?

9.company / a lot of work in the community?

10.How / protect the environment?

8. Read the text and answer the questions from Exercise 7.

The Nestle Company was created in 1866 by Henry Nestle. The first nestle product was baby milk. The company still produces baby products today, but this is just one in a wide range of food and beverage products, including bottled water, breakfast cereals, and ice cream. It’s a very successful company with sales last year of more than 107 billion Swiss francs.

Nestle is a truly global company. Its head office is in Vevey in Switzerland, but it manufactures in 780 factories around the world, and sells on all five continents. For this, it depends on its 276,000 employees. Nestle believes that it is important to invest in its employees. Training is an important part of its philosophy. In 2002,

65% of its employees received some form of training. That’s one reason why less than 5% of employees leave every year.

Nestle also invests in people outside the company, giving money and help to local communities. The company offers education in nutrition, and health programs, and gives free food. It also plays a role in protecting the environment, by using less water, les energy, and less packaging.

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Speak on Nestle’ company. How many people work for the company and why do they like working there? What does the company do to protect the environment? What makes the company a leader on the market?

Part 2 What is managing?

Decide what job title each of these abbreviations stands for. Translate them into Russian.

1.

CEO

a) Public Relations Officer

2.

CIO

b) Chief Financial Officer

3.

PA

c) Chief Executive Officer/ Managing Director

4.

HRM

d) Director of Research and Development

5.

Director R&D

e) Chief Information Officer

6. PRO

g) Human Resources Manage

7.

CFO

h) Personal Assistant

Read the statements and match each of the job titles given above to the statements given below.

1.(Tom) I have to supervise and know about what’s going on in all the different parts of the company. I have to represent the company in all important decisions.

2.(Peter) I am a qualified accountant and a member of the management team. I monitor my company’s financial performance, supervising the budgets for various projects, controlling their costs and finding the ways of covering costs if necessary.

3.(Lewis) In today’s changing work environment, computer system plays an essential role in how the company is run. In our department we not only ensure that all systems are working properly but we also design and develop new applications of computer system to make it easier for our employees to exchange and share information.

4.(Amanda) My job is around the development and training of the managers in the store where I work, and making sure they do their jobs well. Also, I am responsible for the recruitment of new staff.

5.(Maxim) I give advice about all sorts of different goods connected with food, such as advice on how to market it, developing new recipes; I also write articles about it.

6.(Jane) In the past, the job like mine would have been much more secretarial

– typing and so on. Now, I am very involved in all aspects of my superior’s work, setting up meetings, organizing his travel, dealing with his routine correspondence and generally easing his workload.

7.(Franklin) We’ve got a very big project on at the moment, for a new product, and I have to build up the project teams, provide them with the

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resources they need, check they are meeting targets and working within their budgets, and particularly that they are meeting deadlines, so that the product is launched on time.

Read and translate the text about managerial functions and roles.

All these people work in different business environments. They work with different people and fulfill some general management functions:

a)Identifying customers’ needs

b)Setting targets, communicating them to the personnel and allocating the necessary resources

c)Planning and scheduling their own work and the team’s work they manage

d)Communicating and motivating people

e)Measuring performance and the outcomes achieved

f)Reporting on results

Henry Mintzberg, a Canadian professor of management, has made significant contributions to our understanding of managerial work and the role the manager plays. He has identified different roles in a manager’s job and placed them in three categories:

1.Interpersonal roles – a manger is the head of the organization, providing leadership for the team, the department or the whole organization and liaising with other both internal and external stockholders.

2.Information roles - a manager has to be an effective communicator as information constantly moves in, round and out of the organization

3.Decision roles – a manager who is responsible for spotting opportunities, allocating resources and dealing with conflict or the day-to-day differences that can arise in any team or organization.

Look through the information presented above, and say which of the seven managers deal with what problems, what roles and functions they fulfil.

Example: Tom is a Chief Executive Officer. That is why one of his major functions is setting targets and communicating them to the personnel. His main role is a communicator. He has to liaise with both internal and external stockholders, different outside organizations. Besides, he has to deal with different staff problems which can arise in the subsidiaries.

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Language focus

1.Look through the texts and translate the following word partnerships from Russian into English.

Контролировать (нести ответственность за); представлять компанию; квалифицированный бухгалтер; осуществлять постоянный контроль за

финансовой деятельностью компании;

контролировать расходы компании;

покрывать расходы; играть существенную роль;

управлять компанией;

обеспечивать хорошую работу систем;

конструировать и создавать новые

применения компьютерной системы;

обмениваться информацией;

делиться информацией; нести ответственность за набор новых

 

сотрудников (комплектование штата);

разработать новые рецепты;

заниматься чем-либо;

организовывать собрания;

разбираться с

ежедневной корреспонденцией; облегчать рабочую нагрузку;

создавать

проектные группы; обеспечивать ресурсами;

выполнять цели;

укладываться в бюджет;

укладываться в сроки;

 

выводить товар на

рынок;

бизнес среда;

выполнять функции руководителя;

определять

потребности потребителя; ставить цели; сообщать цели персоналу

(доводить до сведения);

размещать ресурсы;

разрабатывать график

работы;

давать оценку деятельности;

оценивать достигнутые

результаты; сообщать о результатах;

вносить вклад; обеспечить

руководство; тесно общаться с внутренними и внешними акционерами с целью сообщения им информации; специалист в сфере коммуникаций; выискивать возможности; решать конфликты.

2. Match the definitions to the words in bold below.

to liaise with

outcome

costs

to report on

employment agency

objective

staff

consultant

to make contribution to

stockholders

retailers

subcontractors

subsidiary to schedule the work

 

a)companies which do work for you which you can’t do yourself ______

b)organizations which find new employees for you _____

c)a company that is at least half-owned by another company _____

d)to plan work for a certain future time _____

e)people who own shares in business _____

f)all people who work for a company _____

g)a goal which one aims to reach _____

h)to be closely connected with someone so that each side is well informed what the other is doing____

i)the money that a business or an individual must regularly spend _____

j)companies which sell their products to you _____

k)a person from outside a company who gives expert advice _____

l)a result of doing something _____

m)to provide information (about) or make (something) known _____

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n)to give money, help or ideas to something that a lot of people are involved in _____

3.Make word combinations matching the words from the left to the words from the right.

1)

allocate

a) the Head Office

2)

cover

b) stockholders

3)

identify

c) functions

4)

make

d) problems

5)

measure

e) opportunities

6)

meet

f) performance

7)

pay attention to

g) courses

8)

report on

h) resources

9)

set

i) outcomes

10) spot

j) targets

11) deal with

k) a product

12) provide

l) prices

13) liaise with

m) costs

14) launch

n) needs

15) fulfill

o) details

16) locate

p) profit

4.Complete these sentences with the words from exercise 3. Translate them into Russian.

1.She made a lot of money or a very good ____ from the sale of her car.

2.Before solving a conflict you have to determine or ___ the problem.

3.My job is to concentrate on or ____ to every detail while preparing for negotiations.

4.As a leader of our team, he tries to keep close connections or ___ with each of us.

5.She is very good at seeing and recognizing or____ every opportunity to improve her business.

6.In order to reach or ____ targets and gain good, expected results we have to regularly assess or ___ day-to-day performance.

7.If you want to bring a new product to public attention or ___ a product, first you have to find out or ___ their needs and likes.

8.Have you heard anything about this company? They are going to arrange or ___ training courses for the young people interested in retail trade.

9.Last Friday he provided information or ___ on the outcomes of their annual performance, and said that they managed to pay off or ___ all their costs.

10.It was difficult to divide and share or ___ finance and human resources fairly between the departments.

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