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Файл:Памухина. АЯ для делового общения..doc
X
- •Isbn 5-8330-0232-х е л р ЖолтаЯ( Памухина, л.Г., Жолтая, л.Р., Любимцева, с.Н., Архангельская, т.Р.
- •Unit 1
- •Enquiry
- •1. Preliminary discussion
- •Vocabulary list
- •Vocabulary notes
- •1. A. There is a complaint about short-delivery.
- •VII. Fill in the articles or possessive pronouns wherever necessary. Sum up the dialogues.
- •VIII. Fill in prepositions or adverbial particles wherever necessary.
- •IX. Compare the English and the Russian sample letters. Discuss the ques-
- •XI. Read and act out the flashes of conversation using the substitutions for the phrases in italics.
- •XII.Translate into English.
- •XIII. Act out the situations.
- •1. Subject of the Contract
- •2. Prices and Total Amount of the Contract
- •3. Delivery Dates
- •4. Terms of Payment
- •XVI. Read these sample letters for different occasions. Make use of the phrases in bold type. A. Business Letters
- •1. The Letterhead
- •2. The Date
- •3. Inside Name and Address
- •4. The Salutation
- •5. The Message
- •6. The Signature
- •2. Discussing the time limits
- •3. Discussing the cost of the design work
- •6. This does sound very attractive.
- •Exercises
- •II. Find Russian equivalents to the following phrases from the texts.
- •III. Find English equivalents to the following phrases from the texts.
- •To carry out
- •To inform smb (of smth, that...)
- •20Th November, 20...
- •XI. Study these translation difficulties. Translate into English.
- •2. Discussing the advance payment
- •XIV. Write letters based on the following situations. Make use of the phrases on pages 45-46.
- •XV. Act out these situations. Use the speech patterns on page 46.
- •XVI. Read the following excerpts from documents you may come across in your business activity.
- •I. Структура делового письма
- •Para 1. Subject of the Contract
- •Para 3. Dates
- •Para 5. Price
- •Para 6. Terms of Payment
- •Para 7. Miscellaneous
- •Article 3. Schedule of Delivery
- •Article 4. Contract Price
- •Article 6. Terms of Payment
- •Article 6. Other Terms
- •Cost of the equipment
- •Arranging for deliveries
- •Vocabulary notes
- •Exercises
- •I. Answer these questions.
- •VI. Practice these words and word combinations.
- •To be responsible for
- •To bring up; to clarify
- •To cover
- •To look into the matter
- •1. Discussing the guarantee period
- •XIV. Write letters based on the following situations. Make use of the writ ten patterns on pages 85-86.
- •XV. Act out these situations. Use the speech patterns on pages 86-87.
- •XVI. Read the following excerpts from documents you may come across in your business activity.
- •1. Subject of the Contract
- •2. Price
- •3. Terms of Delivery
- •8. Alterations and Amendments
- •5. Shipping Documents
- •6. Guarantees
- •7. Terms of Payment
- •Vocational Training of the Customers' (Buyers') Trainees
- •Vocabulary list
- •Speech patterns
- •Vocabulary notes
- •Insure V
- •Information help
- •Exercises
- •1. Answer these questions.
- •To reimburse; reimbursement
- •To provide for; to provide with
- •VII. Compare the style of these phrases.
- •IX. Fill in prepositions wherever necessary. Discuss the letter.
- •3. 9Th April, 20...
- •XIV. Write letters based on the following situations. Use the written pat terns on p. 123.
- •XV. Write letters to customers on the basis of the situations given below.
- •XVI. Make up dialogues based on the following situations. Use the speech patterns on p. 12, 86-87,124.
- •XVII. Read the following excerpts from documents you may come across in your business activity.
- •Para 10
- •Para 11
- •Para 12
- •Article 2
- •Article 3
- •Article 5
- •Article 6
- •Vocabulary notes
- •Exercises
- •1. Answer these questions.
- •II. Find Russian equivalents to the following phrases from the texts.
- •IV. Single out the main points of the texts.
- •V. Sum up the contents of the dialogues.
- •VI. Practise these words and word combinations.
- •To tackle
- •To come to terms
- •To count on smb or smth
- •VIII. Fill in articles or possessive pronouns wherever necessary. Discuss the letter.
- •X. Read these letters and do the assignments given below each of them.
- •XIII. Read the dialogue, sum up the contents and act It out.
- •XV. Write letters based on the following situations.
- •XVII. Read the following excerpts from documents you may come across in your business activity.
- •1. Agency agreement
- •Para 4
- •Para 5
- •Para 6
- •1.13 Acceptance of Offers
- •Discussing general questions
- •The contract price
- •The licensor's fee
- •Vocabulary list
- •Initial quotation
- •Vocabulary notes
- •2. Поддерживать, продолжать, не бросать
- •Exercises
- •1. Answer these questions.
- •IV. Single out the main points of the texts.
- •V. Sum up the contents of the dialogues.
- •VI. Practise these words and word combinations. To build up
- •Technique(s)
- •X. Read these letters and do the assignments given below each of them.
- •2. September 25, 20...
- •2. The sale of the licensed product
- •XV. Give extensive answers to these questions.
- •XVII. Act out the situations.
- •2. The unido proforma licence agreement Article 1 Some Definitions
- •Article 3 Obligations of the Licensor
- •Article 7 Patent Infringement
- •Article 4 Obligations of the Licensee
- •Written patterns
- •Vocabulary list
- •Interest rate
- •IV. Single out the main points of the texts.
- •V. Sum up the contents of the dialogues.
- •VI. Practise these words and word combinations. To undertake the responsibility
- •To infringe; infringement
- •In compliance with; to comply with a) Paraphrase these sentences.
- •I») Translate into English.
- •To bear the cost
- •To bear smth in mind
- •VII. Compare the style of these phrases.
- •IX. Fill in the articles or possessive pronouns wherever necessary. Discuss the letter.
- •X. Read these letters and do the assignments given below each of them.
- •2. Discussing engagement of a new sub-contractor
- •XVII. Read the following excerpts from documents you may come across in your business activity.
- •2.2. Contractor to Inform Himself Fully
- •2.5. Mistakes in Drawings
- •2.7. Assignment and Subletting
- •2.9. Manner of Execution
- •2.10. Contractor's Equipment
- •2.11. Lighting and Guarding
- •2.12. Electricity, Water, and Other Services
- •2.13. Labour and Staff
- •2.15. Sanitary Measures
- •2.16. Site Services
- •Unit 8 turn-key construction
- •Discussing terms of payment
- •Vocabulary list
- •Exercises
- •1. Answer these questions.
- •II. Find Russian equivalents to the following phrases from the texts.
- •III. Give English equivalents to the following phrases from the texts.
- •IV. Single out the main points of the texts.
- •V. Sum up the contents of the dialogues.
- •VI. Practise these words. To remind; reminder
- •To rent; rent
- •Unit 9
- •22Nd October 20...
- •Vocabulary list
- •The first consignment would be despatched ...
- •Prices as quoted are f.O.B. ... Port
- •Five days before your vessel's arrival
- •Install V
- •Inland transportation
- •Vocabulary notes
- •Exercises
- •I. Answer these questions.
- •IV. Single out the main points of the texts.
- •V. Sum up the contents of the dialogues.
- •VI. Practise these words.
- •To avoid smth; doing smth
- •To install; installation
- •To ensure
- •VIII. Fill in prepositions or adverbs wherever necessary. Discuss the let ter.
- •XIV. Read the reference material, make use of the information in exercises XV and XVI wherever possible.
- •Incoterms
- •XV. Write letters based on the following situations.
- •XVI. Act out these situations.
- •XVII. Read the following excerpts from the documents you may come across in your business activity.
- •Para 2 Price and Total Cost of Contract
- •Para 3 Time of Delivery
- •Vocabulary list
- •Voting procedure
- •Exercises
- •1. Answer these questions.
- •Voting procedure
- •To tender for
- •3. November 9,20...
- •XI. Express the contents of the above letters in telexes.
- •XII. Study these translation difficulties. Translate into English.
- •1. Discussing submission of the tender and bank guarantee
- •XV. Give extensive answers to these questions.
- •XVII. Act out these situations.
- •Article 3 — Duration
- •Article 6 — Project Manager's Fee
- •Article 7 — Comprehensive Tender
- •Article 8 — Contract Negotiations
- •Article 10 — Division of the Work
- •Article 14 — Programme of Work
- •Article 15 — Confidentiality
- •Article 18 — Sub-Contracting
- •Unit 11 claims and complaints
- •Vocabulary notes
- •Vocabulary list
- •In one's presence
- •In transit
- •Exercises
- •IV. Single out the main points of the texts.
- •V. Sum up the contents of the dialogues.
- •VI. Practise these words and word combinations.
- •XIV. Study the translation difficulties. Translate Into English.
- •XV. Give extensive answers to these questions.
- •XVI. Write letters based on the following situations.
- •Insure [in'jus] V страховать
- •Isbn 5-8330-0232-х е л р ЖолтаЯ( Памухина, л.Г., Жолтая, л.Р., Любимцева, с.Н., Архангельская, т.Р.
- •Isbn 5-8330-0232-х
- •Unit 1
- •Enquiry
- •1. Preliminary discussion
- •Vocabulary list
- •Vocabulary notes
- •1. A. There is a complaint about short-delivery.
- •VII. Fill in the articles or possessive pronouns wherever necessary. Sum up the dialogues.
- •VIII. Fill in prepositions or adverbial particles wherever necessary.
- •IX. Compare the English and the Russian sample letters. Discuss the ques-
- •XI. Read and act out the flashes of conversation using the substitutions for the phrases in italics.
- •XII.Translate into English.
- •XIII. Act out the situations.
- •1. Subject of the Contract
- •2. Prices and Total Amount of the Contract
- •3. Delivery Dates
- •4. Terms of Payment
- •XVI. Read these sample letters for different occasions. Make use of the phrases in bold type. A. Business Letters
- •1. The Letterhead
- •2. The Date
- •3. Inside Name and Address
- •4. The Salutation
- •5. The Message
- •6. The Signature
- •2. Discussing the time limits
- •3. Discussing the cost of the design work
- •6. This does sound very attractive.
- •Exercises
- •II. Find Russian equivalents to the following phrases from the texts.
- •III. Find English equivalents to the following phrases from the texts.
- •To carry out
- •To inform smb (of smth, that...)
- •20Th November, 20...
- •XI. Study these translation difficulties. Translate into English.
- •2. Discussing the advance payment
- •XIV. Write letters based on the following situations. Make use of the phrases on pages 45-46.
- •XV. Act out these situations. Use the speech patterns on page 46.
- •XVI. Read the following excerpts from documents you may come across in your business activity.
- •I. Структура делового письма
- •Para 1. Subject of the Contract
- •Para 3. Dates
- •Para 5. Price
- •Para 6. Terms of Payment
- •Para 7. Miscellaneous
- •Article 3. Schedule of Delivery
- •Article 4. Contract Price
- •Article 6. Terms of Payment
- •Article 6. Other Terms
- •Cost of the equipment
- •Arranging for deliveries
- •Vocabulary notes
- •Exercises
- •I. Answer these questions.
- •VI. Practice these words and word combinations.
- •To be responsible for
- •To bring up; to clarify
- •To cover
- •To look into the matter
- •1. Discussing the guarantee period
- •XIV. Write letters based on the following situations. Make use of the writ ten patterns on pages 85-86.
- •XV. Act out these situations. Use the speech patterns on pages 86-87.
- •XVI. Read the following excerpts from documents you may come across in your business activity.
- •1. Subject of the Contract
- •2. Price
- •3. Terms of Delivery
- •8. Alterations and Amendments
- •5. Shipping Documents
- •6. Guarantees
- •7. Terms of Payment
- •Vocational Training of the Customers' (Buyers') Trainees
- •Vocabulary list
- •Speech patterns
- •Vocabulary notes
- •Insure V
- •Information help
- •Exercises
- •1. Answer these questions.
- •To reimburse; reimbursement
- •To provide for; to provide with
- •VII. Compare the style of these phrases.
- •IX. Fill in prepositions wherever necessary. Discuss the letter.
- •3. 9Th April, 20...
- •XIV. Write letters based on the following situations. Use the written pat terns on p. 123.
- •XV. Write letters to customers on the basis of the situations given below.
- •XVI. Make up dialogues based on the following situations. Use the speech patterns on p. 12, 86-87,124.
- •XVII. Read the following excerpts from documents you may come across in your business activity.
- •Para 10
- •Para 11
- •Para 12
- •Article 2
- •Article 3
- •Article 5
- •Article 6
- •Vocabulary notes
- •Exercises
- •1. Answer these questions.
- •II. Find Russian equivalents to the following phrases from the texts.
- •IV. Single out the main points of the texts.
- •V. Sum up the contents of the dialogues.
- •VI. Practise these words and word combinations.
- •To tackle
- •To come to terms
- •To count on smb or smth
- •VIII. Fill in articles or possessive pronouns wherever necessary. Discuss the letter.
- •X. Read these letters and do the assignments given below each of them.
- •XIII. Read the dialogue, sum up the contents and act It out.
- •XV. Write letters based on the following situations.
- •XVII. Read the following excerpts from documents you may come across in your business activity.
- •1. Agency agreement
- •Para 4
- •Para 5
- •Para 6
- •1.13 Acceptance of Offers
- •Discussing general questions
- •The contract price
- •The licensor's fee
- •Vocabulary list
- •Initial quotation
- •Vocabulary notes
- •2. Поддерживать, продолжать, не бросать
- •Exercises
- •1. Answer these questions.
- •IV. Single out the main points of the texts.
- •V. Sum up the contents of the dialogues.
- •VI. Practise these words and word combinations. To build up
- •Technique(s)
- •X. Read these letters and do the assignments given below each of them.
- •2. September 25, 20...
- •2. The sale of the licensed product
- •XV. Give extensive answers to these questions.
- •XVII. Act out the situations.
- •2. The unido proforma licence agreement Article 1 Some Definitions
- •Article 3 Obligations of the Licensor
- •Article 7 Patent Infringement
- •Article 4 Obligations of the Licensee
- •Written patterns
- •Vocabulary list
- •Interest rate
- •IV. Single out the main points of the texts.
- •V. Sum up the contents of the dialogues.
- •VI. Practise these words and word combinations. To undertake the responsibility
- •To infringe; infringement
- •In compliance with; to comply with a) Paraphrase these sentences.
- •I») Translate into English.
- •To bear the cost
- •To bear smth in mind
- •VII. Compare the style of these phrases.
- •IX. Fill in the articles or possessive pronouns wherever necessary. Discuss the letter.
- •X. Read these letters and do the assignments given below each of them.
- •2. Discussing engagement of a new sub-contractor
- •XVII. Read the following excerpts from documents you may come across in your business activity.
- •2.2. Contractor to Inform Himself Fully
- •2.5. Mistakes in Drawings
- •2.7. Assignment and Subletting
- •2.9. Manner of Execution
- •2.10. Contractor's Equipment
- •2.11. Lighting and Guarding
- •2.12. Electricity, Water, and Other Services
- •2.13. Labour and Staff
- •2.15. Sanitary Measures
- •2.16. Site Services
- •Unit 8 turn-key construction
- •Discussing terms of payment
- •Vocabulary list
- •Exercises
- •1. Answer these questions.
- •II. Find Russian equivalents to the following phrases from the texts.
- •III. Give English equivalents to the following phrases from the texts.
- •IV. Single out the main points of the texts.
- •V. Sum up the contents of the dialogues.
- •VI. Practise these words. To remind; reminder
- •To rent; rent
- •Unit 9
- •22Nd October 20...
- •Vocabulary list
- •The first consignment would be despatched ...
- •Prices as quoted are f.O.B. ... Port
- •Five days before your vessel's arrival
- •Install V
- •Inland transportation
- •Vocabulary notes
- •Exercises
- •I. Answer these questions.
- •IV. Single out the main points of the texts.
- •V. Sum up the contents of the dialogues.
- •VI. Practise these words.
- •To avoid smth; doing smth
- •To install; installation
- •To ensure
- •VIII. Fill in prepositions or adverbs wherever necessary. Discuss the let ter.
- •XIV. Read the reference material, make use of the information in exercises XV and XVI wherever possible.
- •Incoterms
- •XV. Write letters based on the following situations.
- •XVI. Act out these situations.
- •XVII. Read the following excerpts from the documents you may come across in your business activity.
- •Para 2 Price and Total Cost of Contract
- •Para 3 Time of Delivery
- •Vocabulary list
- •Voting procedure
- •Exercises
- •1. Answer these questions.
- •Voting procedure
- •To tender for
- •3. November 9,20...
- •XI. Express the contents of the above letters in telexes.
- •XII. Study these translation difficulties. Translate into English.
- •1. Discussing submission of the tender and bank guarantee
- •XV. Give extensive answers to these questions.
- •XVII. Act out these situations.
- •Article 3 — Duration
- •Article 6 — Project Manager's Fee
- •Article 7 — Comprehensive Tender
- •Article 8 — Contract Negotiations
- •Article 10 — Division of the Work
- •Article 14 — Programme of Work
- •Article 15 — Confidentiality
- •Article 18 — Sub-Contracting
- •Unit 11 claims and complaints
- •Vocabulary notes
- •Vocabulary list
- •In one's presence
- •In transit
- •Exercises
- •IV. Single out the main points of the texts.
- •V. Sum up the contents of the dialogues.
- •VI. Practise these words and word combinations.
- •XIV. Study the translation difficulties. Translate Into English.
- •XV. Give extensive answers to these questions.
- •XVI. Write letters based on the following situations.
- •Insure [in'jus] V страховать
The licensor's fee
Licensee: And now to a very essential question — Licensor's fee. Licensor. Have you got any proposals to make?
Licensee: First of all I'd like to know what mode of payment you practise in agreements with your licensees: a lump sum or running royalties?
Licensor: Both. In our licence agreement I think it should be a combination of both.
Licensee: Could you be more specific?
Licensor: For granting the licence, supply of technical documentation and the know-how we'd like you to pay a lump sum of... . Besides, you'll be expected to pay cash down of 3 % of the total selling price of the licensed products as running royalties.
Licensee: In what way do you want us to pay the lump sum?
Licensor: The total sum should be divided into two parts, I think. Usually we ask licensees to pay 25 per cent of the lump sum as an advance by a telegraphic transfer to the account of the Bank for Foreign Economic Affairs of the RF in favour of"...". That's usually done within 15 days of the date of your receiving the notice that the Agreement has been approved by the competent authority of your country.
Licensee: What about the remaining sum?
Licensor: You'll pay 75 per cent of the price of technical documentation and the know-how against its supply by an irrevocable Letter of Credit.
Licensee: What about cash down payment?
Licensor: Relevant amounts of running royalties should be transferred to the account of the RF Bank for Foreign Economic Affairs with the ... Bank of the Customer in favour of our firm.
Licensee: That's fair enough. Let's consider the matter settled.
NOTES
have come into being in появились в последнее время recent times
universally adv повсеместно
logistic а относящийся к логистике
logistics n логистика
Логистика — материально-техническая база, планирование и организация крупной и сложной операции: the logistics of providing a construction site with necessary materials and equipment
196
197
franchise agreement договор о франшизе
franchisor продавец франшизы
franchisee покупатель франшизы, франчайзи
trademark торговая марка
brand name название товара, сорт
A special mark that is placed on a particular brand of article or commodity to distinguish it from similar goods sold by other producers.
9. in this country в нашей стране, т. е. в Индии
Местоимение this с существительным country употребляется по отношению к стране, в которой находится говорящий или автор. Поэтому, когда сочетание this country встречается в английской газете, его следует переводить «Англия», в американской газете — «США» и т.д.
We are giving your enquiry Мы рассмотрим ваш запрос в пер-priority вую очередь
so that we could count you c тем, чтобы мы могли вас исклю-out if you are not interested чить в том случае, если вы не
заинтересуетесь
12. on the territory на территории
Territory — страна или страны, в которых лицензиату предоставляется лицензия на производство или продажу оборудования.
Our financial people feel Наш финансовый отдел настаи-very strongly about it вает на этом
which is twice as low as ... которая (цена) в два раза ниже,
чем ...
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