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Файл:Памухина. АЯ для делового общения..doc
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- •Isbn 5-8330-0232-х е л р ЖолтаЯ( Памухина, л.Г., Жолтая, л.Р., Любимцева, с.Н., Архангельская, т.Р.
- •Unit 1
- •Enquiry
- •1. Preliminary discussion
- •Vocabulary list
- •Vocabulary notes
- •1. A. There is a complaint about short-delivery.
- •VII. Fill in the articles or possessive pronouns wherever necessary. Sum up the dialogues.
- •IX. Compare the English and the Russian sample letters. Discuss the ques-
- •VIII. Fill in prepositions or adverbial particles wherever necessary.
- •XI. Read and act out the flashes of conversation using the substitutions for the phrases in italics.
- •XII.Translate into English.
- •XIII. Act out the situations.
- •1. Subject of the Contract
- •2. Prices and Total Amount of the Contract
- •3. Delivery Dates
- •4. Terms of Payment
- •XVI. Read these sample letters for different occasions. Make use of the phrases in bold type. A. Business Letters
- •1. The Letterhead
- •2. The Date
- •3. Inside Name and Address
- •4. The Salutation
- •5. The Message
- •6. The Signature
- •2. Discussing the time limits
- •3. Discussing the cost of the design work
- •6. This does sound very attractive.
- •Exercises
- •II. Find Russian equivalents to the following phrases from the texts.
- •III. Find English equivalents to the following phrases from the texts.
- •To carry out
- •To inform smb (of smth, that...)
- •20Th November, 20...
- •XI. Study these translation difficulties. Translate into English.
- •2. Discussing the advance payment
- •XIV. Write letters based on the following situations. Make use of the phrases on pages 45-46.
- •XV. Act out these situations. Use the speech patterns on page 46.
- •XVI. Read the following excerpts from documents you may come across in your business activity.
- •I. Структура делового письма
- •Para 1. Subject of the Contract
- •Para 3. Dates
- •Para 5. Price
- •Para 6. Terms of Payment
- •Para 7. Miscellaneous
- •Article 3. Schedule of Delivery
- •Article 4. Contract Price
- •Article 6. Terms of Payment
- •Article 6. Other Terms
- •Cost of the equipment
- •Arranging for deliveries
- •Vocabulary notes
- •Exercises
- •I. Answer these questions.
- •VI. Practice these words and word combinations.
- •To be responsible for
- •To bring up; to clarify
- •To cover
- •To look into the matter
- •1. Discussing the guarantee period
- •XIV. Write letters based on the following situations. Make use of the writ ten patterns on pages 85-86.
- •XV. Act out these situations. Use the speech patterns on pages 86-87.
- •XVI. Read the following excerpts from documents you may come across in your business activity.
- •1. Subject of the Contract
- •2. Price
- •3. Terms of Delivery
- •8. Alterations and Amendments
- •5. Shipping Documents
- •6. Guarantees
- •7. Terms of Payment
- •Vocational Training of the Customers' (Buyers') Trainees
- •Vocabulary list
- •Speech patterns
- •Vocabulary notes
- •Insure V
- •Information help
- •Exercises
- •1. Answer these questions.
- •To reimburse; reimbursement
- •To provide for; to provide with
- •VII. Compare the style of these phrases.
- •IX. Fill in prepositions wherever necessary. Discuss the letter.
- •3. 9Th April, 20...
- •XIV. Write letters based on the following situations. Use the written pat terns on p. 123.
- •XV. Write letters to customers on the basis of the situations given below.
- •XVI. Make up dialogues based on the following situations. Use the speech patterns on p. 12, 86-87,124.
- •XVII. Read the following excerpts from documents you may come across in your business activity.
- •Para 10
- •Para 11
- •Para 12
- •Article 2
- •Article 3
- •Article 5
- •Article 6
- •Vocabulary notes
- •Exercises
- •1. Answer these questions.
- •II. Find Russian equivalents to the following phrases from the texts.
- •VI. Practise these words and word combinations.
- •To tackle
- •To come to terms
- •To count on smb or smth
- •IV. Single out the main points of the texts.
- •V. Sum up the contents of the dialogues.
- •VIII. Fill in articles or possessive pronouns wherever necessary. Discuss the letter.
- •X. Read these letters and do the assignments given below each of them.
- •XIII. Read the dialogue, sum up the contents and act It out.
- •XV. Write letters based on the following situations.
- •XVII. Read the following excerpts from documents you may come across in your business activity.
- •1. Agency agreement
- •Para 4
- •Para 5
- •Para 6
- •1.13 Acceptance of Offers
- •Discussing general questions
- •The contract price
- •The licensor's fee
- •Vocabulary list
- •Initial quotation
- •Vocabulary notes
- •2. Поддерживать, продолжать, не бросать
- •Exercises
- •1. Answer these questions.
- •IV. Single out the main points of the texts.
- •V. Sum up the contents of the dialogues.
- •VI. Practise these words and word combinations. To build up
- •Technique(s)
- •X. Read these letters and do the assignments given below each of them.
- •2. September 25, 20...
- •2. The sale of the licensed product
- •XV. Give extensive answers to these questions.
- •XVII. Act out the situations.
- •2. The unido proforma licence agreement Article 1 Some Definitions
- •Article 3 Obligations of the Licensor
- •Article 7 Patent Infringement
- •Article 4 Obligations of the Licensee
- •Written patterns
- •Vocabulary list
- •Interest rate
- •IV. Single out the main points of the texts.
- •V. Sum up the contents of the dialogues.
- •VI. Practise these words and word combinations. To undertake the responsibility
- •To infringe; infringement
- •In compliance with; to comply with a) Paraphrase these sentences.
- •I») Translate into English.
- •To bear the cost
- •To bear smth in mind
- •VII. Compare the style of these phrases.
- •IX. Fill in the articles or possessive pronouns wherever necessary. Discuss the letter.
- •X. Read these letters and do the assignments given below each of them.
- •2. Discussing engagement of a new sub-contractor
- •XVII. Read the following excerpts from documents you may come across in your business activity.
- •2.2. Contractor to Inform Himself Fully
- •2.5. Mistakes in Drawings
- •2.7. Assignment and Subletting
- •2.9. Manner of Execution
- •2.10. Contractor's Equipment
- •2.11. Lighting and Guarding
- •2.12. Electricity, Water, and Other Services
- •2.13. Labour and Staff
- •2.15. Sanitary Measures
- •2.16. Site Services
- •Unit 8 turn-key construction
- •Discussing terms of payment
- •Vocabulary list
- •Exercises
- •1. Answer these questions.
- •II. Find Russian equivalents to the following phrases from the texts.
- •III. Give English equivalents to the following phrases from the texts.
- •IV. Single out the main points of the texts.
- •V. Sum up the contents of the dialogues.
- •VI. Practise these words. To remind; reminder
- •To rent; rent
- •Unit 9
- •22Nd October 20...
- •Vocabulary list
- •The first consignment would be despatched ...
- •Prices as quoted are f.O.B. ... Port
- •Five days before your vessel's arrival
- •Install V
- •Inland transportation
- •Vocabulary notes
- •Exercises
- •I. Answer these questions.
- •IV. Single out the main points of the texts.
- •V. Sum up the contents of the dialogues.
- •VI. Practise these words.
- •To avoid smth; doing smth
- •To install; installation
- •To ensure
- •VIII. Fill in prepositions or adverbs wherever necessary. Discuss the let ter.
- •XIV. Read the reference material, make use of the information in exercises XV and XVI wherever possible.
- •Incoterms
- •XV. Write letters based on the following situations.
- •XVI. Act out these situations.
- •XVII. Read the following excerpts from the documents you may come across in your business activity.
- •Para 2 Price and Total Cost of Contract
- •Para 3 Time of Delivery
- •Vocabulary list
- •Voting procedure
- •Exercises
- •1. Answer these questions.
- •Voting procedure
- •To tender for
- •3. November 9,20...
- •XI. Express the contents of the above letters in telexes.
- •XII. Study these translation difficulties. Translate into English.
- •1. Discussing submission of the tender and bank guarantee
- •XV. Give extensive answers to these questions.
- •XVII. Act out these situations.
- •Article 3 — Duration
- •Article 6 — Project Manager's Fee
- •Article 7 — Comprehensive Tender
- •Article 8 — Contract Negotiations
- •Article 10 — Division of the Work
- •Article 14 — Programme of Work
- •Article 15 — Confidentiality
- •Article 18 — Sub-Contracting
- •Unit 11 claims and complaints
- •Vocabulary notes
- •Vocabulary list
- •In one's presence
- •In transit
- •Exercises
- •IV. Single out the main points of the texts.
- •V. Sum up the contents of the dialogues.
- •VI. Practise these words and word combinations.
- •XIV. Study the translation difficulties. Translate Into English.
- •XV. Give extensive answers to these questions.
- •XVI. Write letters based on the following situations.
- •Insure [in'jus] V страховать
- •Isbn 5-8330-0232-х е л р ЖолтаЯ( Памухина, л.Г., Жолтая, л.Р., Любимцева, с.Н., Архангельская, т.Р.
- •Isbn 5-8330-0232-х
- •Unit 1
- •Enquiry
- •1. Preliminary discussion
- •Vocabulary list
- •Vocabulary notes
- •1. A. There is a complaint about short-delivery.
- •VII. Fill in the articles or possessive pronouns wherever necessary. Sum up the dialogues.
- •VIII. Fill in prepositions or adverbial particles wherever necessary.
- •IX. Compare the English and the Russian sample letters. Discuss the ques-
- •XI. Read and act out the flashes of conversation using the substitutions for the phrases in italics.
- •XII.Translate into English.
- •XIII. Act out the situations.
- •1. Subject of the Contract
- •2. Prices and Total Amount of the Contract
- •3. Delivery Dates
- •4. Terms of Payment
- •XVI. Read these sample letters for different occasions. Make use of the phrases in bold type. A. Business Letters
- •1. The Letterhead
- •2. The Date
- •3. Inside Name and Address
- •4. The Salutation
- •5. The Message
- •6. The Signature
- •2. Discussing the time limits
- •3. Discussing the cost of the design work
- •6. This does sound very attractive.
- •Exercises
- •II. Find Russian equivalents to the following phrases from the texts.
- •III. Find English equivalents to the following phrases from the texts.
- •To carry out
- •To inform smb (of smth, that...)
- •20Th November, 20...
- •XI. Study these translation difficulties. Translate into English.
- •2. Discussing the advance payment
- •XIV. Write letters based on the following situations. Make use of the phrases on pages 45-46.
- •XV. Act out these situations. Use the speech patterns on page 46.
- •XVI. Read the following excerpts from documents you may come across in your business activity.
- •I. Структура делового письма
- •Para 1. Subject of the Contract
- •Para 3. Dates
- •Para 5. Price
- •Para 6. Terms of Payment
- •Para 7. Miscellaneous
- •Article 3. Schedule of Delivery
- •Article 4. Contract Price
- •Article 6. Terms of Payment
- •Article 6. Other Terms
- •Cost of the equipment
- •Arranging for deliveries
- •Vocabulary notes
- •Exercises
- •I. Answer these questions.
- •VI. Practice these words and word combinations.
- •To be responsible for
- •To bring up; to clarify
- •To cover
- •To look into the matter
- •1. Discussing the guarantee period
- •XIV. Write letters based on the following situations. Make use of the writ ten patterns on pages 85-86.
- •XV. Act out these situations. Use the speech patterns on pages 86-87.
- •XVI. Read the following excerpts from documents you may come across in your business activity.
- •1. Subject of the Contract
- •2. Price
- •3. Terms of Delivery
- •8. Alterations and Amendments
- •5. Shipping Documents
- •6. Guarantees
- •7. Terms of Payment
- •Vocational Training of the Customers' (Buyers') Trainees
- •Vocabulary list
- •Speech patterns
- •Vocabulary notes
- •Insure V
- •Information help
- •Exercises
- •1. Answer these questions.
- •To reimburse; reimbursement
- •To provide for; to provide with
- •VII. Compare the style of these phrases.
- •IX. Fill in prepositions wherever necessary. Discuss the letter.
- •3. 9Th April, 20...
- •XIV. Write letters based on the following situations. Use the written pat terns on p. 123.
- •XV. Write letters to customers on the basis of the situations given below.
- •XVI. Make up dialogues based on the following situations. Use the speech patterns on p. 12, 86-87,124.
- •XVII. Read the following excerpts from documents you may come across in your business activity.
- •Para 10
- •Para 11
- •Para 12
- •Article 2
- •Article 3
- •Article 5
- •Article 6
- •Vocabulary notes
- •Exercises
- •1. Answer these questions.
- •II. Find Russian equivalents to the following phrases from the texts.
- •IV. Single out the main points of the texts.
- •V. Sum up the contents of the dialogues.
- •VI. Practise these words and word combinations.
- •To tackle
- •To come to terms
- •To count on smb or smth
- •VIII. Fill in articles or possessive pronouns wherever necessary. Discuss the letter.
- •X. Read these letters and do the assignments given below each of them.
- •XIII. Read the dialogue, sum up the contents and act It out.
- •XV. Write letters based on the following situations.
- •XVII. Read the following excerpts from documents you may come across in your business activity.
- •1. Agency agreement
- •Para 4
- •Para 5
- •Para 6
- •1.13 Acceptance of Offers
- •Discussing general questions
- •The contract price
- •The licensor's fee
- •Vocabulary list
- •Initial quotation
- •Vocabulary notes
- •2. Поддерживать, продолжать, не бросать
- •Exercises
- •1. Answer these questions.
- •IV. Single out the main points of the texts.
- •V. Sum up the contents of the dialogues.
- •VI. Practise these words and word combinations. To build up
- •Technique(s)
- •X. Read these letters and do the assignments given below each of them.
- •2. September 25, 20...
- •2. The sale of the licensed product
- •XV. Give extensive answers to these questions.
- •XVII. Act out the situations.
- •2. The unido proforma licence agreement Article 1 Some Definitions
- •Article 3 Obligations of the Licensor
- •Article 7 Patent Infringement
- •Article 4 Obligations of the Licensee
- •Written patterns
- •Vocabulary list
- •Interest rate
- •IV. Single out the main points of the texts.
- •V. Sum up the contents of the dialogues.
- •VI. Practise these words and word combinations. To undertake the responsibility
- •To infringe; infringement
- •In compliance with; to comply with a) Paraphrase these sentences.
- •I») Translate into English.
- •To bear the cost
- •To bear smth in mind
- •VII. Compare the style of these phrases.
- •IX. Fill in the articles or possessive pronouns wherever necessary. Discuss the letter.
- •X. Read these letters and do the assignments given below each of them.
- •2. Discussing engagement of a new sub-contractor
- •XVII. Read the following excerpts from documents you may come across in your business activity.
- •2.2. Contractor to Inform Himself Fully
- •2.5. Mistakes in Drawings
- •2.7. Assignment and Subletting
- •2.9. Manner of Execution
- •2.10. Contractor's Equipment
- •2.11. Lighting and Guarding
- •2.12. Electricity, Water, and Other Services
- •2.13. Labour and Staff
- •2.15. Sanitary Measures
- •2.16. Site Services
- •Unit 8 turn-key construction
- •Discussing terms of payment
- •Vocabulary list
- •Exercises
- •1. Answer these questions.
- •II. Find Russian equivalents to the following phrases from the texts.
- •III. Give English equivalents to the following phrases from the texts.
- •IV. Single out the main points of the texts.
- •V. Sum up the contents of the dialogues.
- •VI. Practise these words. To remind; reminder
- •To rent; rent
- •Unit 9
- •22Nd October 20...
- •Vocabulary list
- •The first consignment would be despatched ...
- •Prices as quoted are f.O.B. ... Port
- •Five days before your vessel's arrival
- •Install V
- •Inland transportation
- •Vocabulary notes
- •Exercises
- •I. Answer these questions.
- •IV. Single out the main points of the texts.
- •V. Sum up the contents of the dialogues.
- •VI. Practise these words.
- •To avoid smth; doing smth
- •To install; installation
- •To ensure
- •VIII. Fill in prepositions or adverbs wherever necessary. Discuss the let ter.
- •XIV. Read the reference material, make use of the information in exercises XV and XVI wherever possible.
- •Incoterms
- •XV. Write letters based on the following situations.
- •XVI. Act out these situations.
- •XVII. Read the following excerpts from the documents you may come across in your business activity.
- •Para 2 Price and Total Cost of Contract
- •Para 3 Time of Delivery
- •Vocabulary list
- •Voting procedure
- •Exercises
- •1. Answer these questions.
- •Voting procedure
- •To tender for
- •3. November 9,20...
- •XI. Express the contents of the above letters in telexes.
- •XII. Study these translation difficulties. Translate into English.
- •1. Discussing submission of the tender and bank guarantee
- •XV. Give extensive answers to these questions.
- •XVII. Act out these situations.
- •Article 3 — Duration
- •Article 6 — Project Manager's Fee
- •Article 7 — Comprehensive Tender
- •Article 8 — Contract Negotiations
- •Article 10 — Division of the Work
- •Article 14 — Programme of Work
- •Article 15 — Confidentiality
- •Article 18 — Sub-Contracting
- •Unit 11 claims and complaints
- •Vocabulary notes
- •Vocabulary list
- •In one's presence
- •In transit
- •Exercises
- •IV. Single out the main points of the texts.
- •V. Sum up the contents of the dialogues.
- •VI. Practise these words and word combinations.
- •XIV. Study the translation difficulties. Translate Into English.
- •XV. Give extensive answers to these questions.
- •XVI. Write letters based on the following situations.
- •Insure [in'jus] V страховать
Exercises
1. Answer these questions.
A. 1. Is sale of goods through agents becoming more and more popular?
2. Do Russian trade companies do business through agents? 3. Why is trade by tenders universally accepted? 4. Does tendering involve a lot of formali ties? 5. What is the role of agents in tendering?
B. 1. How did the agency firm get the information about Tradeinvest? 2. How did the prospective agents introduce themselves? 3. What firms did they represent? 4. What did the agents assure Tradeinvest of? 5. In what case did they write the product would have a good sale on their market? 6. What orders could they undertake to obtain? 7. What additional informa tion did Tradeinvest learn from the letter?
С 1. At what stage in their business relations did the parties concerned meet? 2. What point was brought up by the principal? Was the 5 % commission acceptable to them? 3. What did Mr N. say the commission would cover? 4. In what way was Tradeinvest going to contribute to the publicity campaign? 5. How did the firm expect the principal to pay them their commission? 6. What was the principal's position in that matter?
D. 1. What did the tenders invited by the Government of ... cover? 2. What information did the firm ask their principal to send them? 3. What were they going to do upon receipt of the Tradeinvest's favourable reply? 4. At whose expense was the firm going to obtain a complete set of tender documents? 5. When did the firm expect the documents to reach them? 6. What information did the firm give the Tradeinvest with regard to the construction site? 7. Why was the tenderer awarded the contract?
II. Find Russian equivalents to the following phrases from the texts.
A. the range of the parties' services; ... through various channels; a uni versally accepted practice; tenders are invited either privately or publicly; tenders submitted through agents; ... often promoted by agents
B. we owe your name and address to ... ; may we bring to your notice that ... ; ... to the satisfaction of all concerned; we can undertake to obtain orders ...
С ... we've been in the business long enough to know; the 5 % commission strikes us as very high; what exactly will the commission cover?; the balance won't be high; I take it, we agree on a sliding scale commission
170
171
D. on behalf of...; your documents should reach us at least two days before ...; please be advised that...; Tradeinvest completed the tender documents
III. Find English equivalents to the following phrases from the texts.
A. агентские фирмы действуют...; агенты и принципалы устанавли вают контакты; торговые операции, проводимые на торгах...; торги объ являются...; участие в торгах влечет за собой соблюдение...; обеспечить информацией о конъюнктуре рынка; отдают предпочтение предложе ниям с...
B. предложили свои услуги в качестве будущих агентов; связаться с ...; мы имеем честь представлять... фирмы в качестве монопольных аген тов; наше сотрудничество будет взаимно выгодным; агенты с многолет ним стажем; мы хорошо знаем рынок; ваши товары будут иметь хоро ший спрос; если цены будут конкурентоспособными; если рекламная кампания будет организована должным образом; продавать оборудова ние на условиях консигнации; изыскивать заказы; объявлять торги; если такие направления сотрудничества представляют для вас интерес
C. решить все вопросы; вы знакомы со сферой нашей деятельности; размер комиссионных; терпеть убытки; мы готовы сделать вклад в ... ; полный комплект рекламной литературы; это позволит вам сократить расходы; мы не сотрудничаем на таких условиях; предоставить право платить в рассрочку; прийти к соглашению
D. дата начала и завершения работ; объем работ; по получении ва шего ответа ... ; расходы будут отнесены на ваш счет; передавать тен дерные предложения в тендерный комитет; последний день подачи пред ложений в тендерный комитет; присудить подряд фирме
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