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Файл:Памухина. АЯ для делового общения..doc
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- •Isbn 5-8330-0232-х е л р ЖолтаЯ( Памухина, л.Г., Жолтая, л.Р., Любимцева, с.Н., Архангельская, т.Р.
- •Unit 1
- •Enquiry
- •1. Preliminary discussion
- •Vocabulary list
- •Vocabulary notes
- •1. A. There is a complaint about short-delivery.
- •VII. Fill in the articles or possessive pronouns wherever necessary. Sum up the dialogues.
- •VIII. Fill in prepositions or adverbial particles wherever necessary.
- •IX. Compare the English and the Russian sample letters. Discuss the ques-
- •XI. Read and act out the flashes of conversation using the substitutions for the phrases in italics.
- •XII.Translate into English.
- •XIII. Act out the situations.
- •1. Subject of the Contract
- •2. Prices and Total Amount of the Contract
- •3. Delivery Dates
- •4. Terms of Payment
- •XVI. Read these sample letters for different occasions. Make use of the phrases in bold type. A. Business Letters
- •1. The Letterhead
- •2. The Date
- •3. Inside Name and Address
- •4. The Salutation
- •5. The Message
- •6. The Signature
- •2. Discussing the time limits
- •3. Discussing the cost of the design work
- •6. This does sound very attractive.
- •Exercises
- •II. Find Russian equivalents to the following phrases from the texts.
- •III. Find English equivalents to the following phrases from the texts.
- •To carry out
- •To inform smb (of smth, that...)
- •20Th November, 20...
- •XI. Study these translation difficulties. Translate into English.
- •2. Discussing the advance payment
- •XIV. Write letters based on the following situations. Make use of the phrases on pages 45-46.
- •XV. Act out these situations. Use the speech patterns on page 46.
- •XVI. Read the following excerpts from documents you may come across in your business activity.
- •I. Структура делового письма
- •Para 1. Subject of the Contract
- •Para 3. Dates
- •Para 5. Price
- •Para 6. Terms of Payment
- •Para 7. Miscellaneous
- •Article 3. Schedule of Delivery
- •Article 4. Contract Price
- •Article 6. Terms of Payment
- •Article 6. Other Terms
- •Cost of the equipment
- •Arranging for deliveries
- •Vocabulary notes
- •Exercises
- •I. Answer these questions.
- •VI. Practice these words and word combinations.
- •To be responsible for
- •To bring up; to clarify
- •To cover
- •To look into the matter
- •1. Discussing the guarantee period
- •XIV. Write letters based on the following situations. Make use of the writ ten patterns on pages 85-86.
- •XV. Act out these situations. Use the speech patterns on pages 86-87.
- •XVI. Read the following excerpts from documents you may come across in your business activity.
- •1. Subject of the Contract
- •2. Price
- •3. Terms of Delivery
- •8. Alterations and Amendments
- •5. Shipping Documents
- •6. Guarantees
- •7. Terms of Payment
- •Vocational Training of the Customers' (Buyers') Trainees
- •Vocabulary list
- •Speech patterns
- •Vocabulary notes
- •Insure V
- •Information help
- •Exercises
- •1. Answer these questions.
- •To reimburse; reimbursement
- •To provide for; to provide with
- •VII. Compare the style of these phrases.
- •IX. Fill in prepositions wherever necessary. Discuss the letter.
- •3. 9Th April, 20...
- •XIV. Write letters based on the following situations. Use the written pat terns on p. 123.
- •XV. Write letters to customers on the basis of the situations given below.
- •XVI. Make up dialogues based on the following situations. Use the speech patterns on p. 12, 86-87,124.
- •XVII. Read the following excerpts from documents you may come across in your business activity.
- •Para 10
- •Para 11
- •Para 12
- •Article 2
- •Article 3
- •Article 5
- •Article 6
- •Vocabulary notes
- •Exercises
- •1. Answer these questions.
- •II. Find Russian equivalents to the following phrases from the texts.
- •IV. Single out the main points of the texts.
- •V. Sum up the contents of the dialogues.
- •VI. Practise these words and word combinations.
- •To tackle
- •To come to terms
- •To count on smb or smth
- •VIII. Fill in articles or possessive pronouns wherever necessary. Discuss the letter.
- •X. Read these letters and do the assignments given below each of them.
- •XIII. Read the dialogue, sum up the contents and act It out.
- •XV. Write letters based on the following situations.
- •XVII. Read the following excerpts from documents you may come across in your business activity.
- •1. Agency agreement
- •Para 4
- •Para 5
- •Para 6
- •1.13 Acceptance of Offers
- •Discussing general questions
- •The contract price
- •The licensor's fee
- •Vocabulary list
- •Initial quotation
- •Vocabulary notes
- •2. Поддерживать, продолжать, не бросать
- •Exercises
- •1. Answer these questions.
- •IV. Single out the main points of the texts.
- •V. Sum up the contents of the dialogues.
- •VI. Practise these words and word combinations. To build up
- •Technique(s)
- •X. Read these letters and do the assignments given below each of them.
- •2. September 25, 20...
- •2. The sale of the licensed product
- •XV. Give extensive answers to these questions.
- •XVII. Act out the situations.
- •2. The unido proforma licence agreement Article 1 Some Definitions
- •Article 3 Obligations of the Licensor
- •Article 7 Patent Infringement
- •Article 4 Obligations of the Licensee
- •Written patterns
- •Vocabulary list
- •Interest rate
- •IV. Single out the main points of the texts.
- •V. Sum up the contents of the dialogues.
- •VI. Practise these words and word combinations. To undertake the responsibility
- •To infringe; infringement
- •In compliance with; to comply with a) Paraphrase these sentences.
- •I») Translate into English.
- •To bear the cost
- •To bear smth in mind
- •VII. Compare the style of these phrases.
- •IX. Fill in the articles or possessive pronouns wherever necessary. Discuss the letter.
- •X. Read these letters and do the assignments given below each of them.
- •2. Discussing engagement of a new sub-contractor
- •XVII. Read the following excerpts from documents you may come across in your business activity.
- •2.2. Contractor to Inform Himself Fully
- •2.5. Mistakes in Drawings
- •2.7. Assignment and Subletting
- •2.9. Manner of Execution
- •2.10. Contractor's Equipment
- •2.11. Lighting and Guarding
- •2.12. Electricity, Water, and Other Services
- •2.13. Labour and Staff
- •2.15. Sanitary Measures
- •2.16. Site Services
- •Unit 8 turn-key construction
- •Discussing terms of payment
- •Vocabulary list
- •Exercises
- •1. Answer these questions.
- •II. Find Russian equivalents to the following phrases from the texts.
- •III. Give English equivalents to the following phrases from the texts.
- •IV. Single out the main points of the texts.
- •V. Sum up the contents of the dialogues.
- •VI. Practise these words. To remind; reminder
- •To rent; rent
- •Unit 9
- •22Nd October 20...
- •Vocabulary list
- •The first consignment would be despatched ...
- •Prices as quoted are f.O.B. ... Port
- •Five days before your vessel's arrival
- •Install V
- •Inland transportation
- •Vocabulary notes
- •Exercises
- •I. Answer these questions.
- •IV. Single out the main points of the texts.
- •V. Sum up the contents of the dialogues.
- •VI. Practise these words.
- •To avoid smth; doing smth
- •To install; installation
- •To ensure
- •VIII. Fill in prepositions or adverbs wherever necessary. Discuss the let ter.
- •XIV. Read the reference material, make use of the information in exercises XV and XVI wherever possible.
- •Incoterms
- •XV. Write letters based on the following situations.
- •XVI. Act out these situations.
- •XVII. Read the following excerpts from the documents you may come across in your business activity.
- •Para 2 Price and Total Cost of Contract
- •Para 3 Time of Delivery
- •Vocabulary list
- •Voting procedure
- •Exercises
- •1. Answer these questions.
- •Voting procedure
- •To tender for
- •3. November 9,20...
- •XI. Express the contents of the above letters in telexes.
- •XII. Study these translation difficulties. Translate into English.
- •1. Discussing submission of the tender and bank guarantee
- •XV. Give extensive answers to these questions.
- •XVII. Act out these situations.
- •Article 3 — Duration
- •Article 6 — Project Manager's Fee
- •Article 7 — Comprehensive Tender
- •Article 8 — Contract Negotiations
- •Article 10 — Division of the Work
- •Article 14 — Programme of Work
- •Article 15 — Confidentiality
- •Article 18 — Sub-Contracting
- •Unit 11 claims and complaints
- •Vocabulary notes
- •Vocabulary list
- •In one's presence
- •In transit
- •Exercises
- •IV. Single out the main points of the texts.
- •V. Sum up the contents of the dialogues.
- •VI. Practise these words and word combinations.
- •XIV. Study the translation difficulties. Translate Into English.
- •XV. Give extensive answers to these questions.
- •XVI. Write letters based on the following situations.
- •Insure [in'jus] V страховать
- •Isbn 5-8330-0232-х е л р ЖолтаЯ( Памухина, л.Г., Жолтая, л.Р., Любимцева, с.Н., Архангельская, т.Р.
- •Isbn 5-8330-0232-х
- •Unit 1
- •Enquiry
- •1. Preliminary discussion
- •Vocabulary list
- •Vocabulary notes
- •1. A. There is a complaint about short-delivery.
- •VII. Fill in the articles or possessive pronouns wherever necessary. Sum up the dialogues.
- •VIII. Fill in prepositions or adverbial particles wherever necessary.
- •IX. Compare the English and the Russian sample letters. Discuss the ques-
- •XI. Read and act out the flashes of conversation using the substitutions for the phrases in italics.
- •XII.Translate into English.
- •XIII. Act out the situations.
- •1. Subject of the Contract
- •2. Prices and Total Amount of the Contract
- •3. Delivery Dates
- •4. Terms of Payment
- •XVI. Read these sample letters for different occasions. Make use of the phrases in bold type. A. Business Letters
- •1. The Letterhead
- •2. The Date
- •3. Inside Name and Address
- •4. The Salutation
- •5. The Message
- •6. The Signature
- •2. Discussing the time limits
- •3. Discussing the cost of the design work
- •6. This does sound very attractive.
- •Exercises
- •II. Find Russian equivalents to the following phrases from the texts.
- •III. Find English equivalents to the following phrases from the texts.
- •To carry out
- •To inform smb (of smth, that...)
- •20Th November, 20...
- •XI. Study these translation difficulties. Translate into English.
- •2. Discussing the advance payment
- •XIV. Write letters based on the following situations. Make use of the phrases on pages 45-46.
- •XV. Act out these situations. Use the speech patterns on page 46.
- •XVI. Read the following excerpts from documents you may come across in your business activity.
- •I. Структура делового письма
- •Para 1. Subject of the Contract
- •Para 3. Dates
- •Para 5. Price
- •Para 6. Terms of Payment
- •Para 7. Miscellaneous
- •Article 3. Schedule of Delivery
- •Article 4. Contract Price
- •Article 6. Terms of Payment
- •Article 6. Other Terms
- •Cost of the equipment
- •Arranging for deliveries
- •Vocabulary notes
- •Exercises
- •I. Answer these questions.
- •VI. Practice these words and word combinations.
- •To be responsible for
- •To bring up; to clarify
- •To cover
- •To look into the matter
- •1. Discussing the guarantee period
- •XIV. Write letters based on the following situations. Make use of the writ ten patterns on pages 85-86.
- •XV. Act out these situations. Use the speech patterns on pages 86-87.
- •XVI. Read the following excerpts from documents you may come across in your business activity.
- •1. Subject of the Contract
- •2. Price
- •3. Terms of Delivery
- •8. Alterations and Amendments
- •5. Shipping Documents
- •6. Guarantees
- •7. Terms of Payment
- •Vocational Training of the Customers' (Buyers') Trainees
- •Vocabulary list
- •Speech patterns
- •Vocabulary notes
- •Insure V
- •Information help
- •Exercises
- •1. Answer these questions.
- •To reimburse; reimbursement
- •To provide for; to provide with
- •VII. Compare the style of these phrases.
- •IX. Fill in prepositions wherever necessary. Discuss the letter.
- •3. 9Th April, 20...
- •XIV. Write letters based on the following situations. Use the written pat terns on p. 123.
- •XV. Write letters to customers on the basis of the situations given below.
- •XVI. Make up dialogues based on the following situations. Use the speech patterns on p. 12, 86-87,124.
- •XVII. Read the following excerpts from documents you may come across in your business activity.
- •Para 10
- •Para 11
- •Para 12
- •Article 2
- •Article 3
- •Article 5
- •Article 6
- •Vocabulary notes
- •Exercises
- •1. Answer these questions.
- •II. Find Russian equivalents to the following phrases from the texts.
- •IV. Single out the main points of the texts.
- •V. Sum up the contents of the dialogues.
- •VI. Practise these words and word combinations.
- •To tackle
- •To come to terms
- •To count on smb or smth
- •VIII. Fill in articles or possessive pronouns wherever necessary. Discuss the letter.
- •X. Read these letters and do the assignments given below each of them.
- •XIII. Read the dialogue, sum up the contents and act It out.
- •XV. Write letters based on the following situations.
- •XVII. Read the following excerpts from documents you may come across in your business activity.
- •1. Agency agreement
- •Para 4
- •Para 5
- •Para 6
- •1.13 Acceptance of Offers
- •Discussing general questions
- •The contract price
- •The licensor's fee
- •Vocabulary list
- •Initial quotation
- •Vocabulary notes
- •2. Поддерживать, продолжать, не бросать
- •Exercises
- •1. Answer these questions.
- •IV. Single out the main points of the texts.
- •V. Sum up the contents of the dialogues.
- •VI. Practise these words and word combinations. To build up
- •Technique(s)
- •X. Read these letters and do the assignments given below each of them.
- •2. September 25, 20...
- •2. The sale of the licensed product
- •XV. Give extensive answers to these questions.
- •XVII. Act out the situations.
- •2. The unido proforma licence agreement Article 1 Some Definitions
- •Article 3 Obligations of the Licensor
- •Article 7 Patent Infringement
- •Article 4 Obligations of the Licensee
- •Written patterns
- •Vocabulary list
- •Interest rate
- •IV. Single out the main points of the texts.
- •V. Sum up the contents of the dialogues.
- •VI. Practise these words and word combinations. To undertake the responsibility
- •To infringe; infringement
- •In compliance with; to comply with a) Paraphrase these sentences.
- •I») Translate into English.
- •To bear the cost
- •To bear smth in mind
- •VII. Compare the style of these phrases.
- •IX. Fill in the articles or possessive pronouns wherever necessary. Discuss the letter.
- •X. Read these letters and do the assignments given below each of them.
- •2. Discussing engagement of a new sub-contractor
- •XVII. Read the following excerpts from documents you may come across in your business activity.
- •2.2. Contractor to Inform Himself Fully
- •2.5. Mistakes in Drawings
- •2.7. Assignment and Subletting
- •2.9. Manner of Execution
- •2.10. Contractor's Equipment
- •2.11. Lighting and Guarding
- •2.12. Electricity, Water, and Other Services
- •2.13. Labour and Staff
- •2.15. Sanitary Measures
- •2.16. Site Services
- •Unit 8 turn-key construction
- •Discussing terms of payment
- •Vocabulary list
- •Exercises
- •1. Answer these questions.
- •II. Find Russian equivalents to the following phrases from the texts.
- •III. Give English equivalents to the following phrases from the texts.
- •IV. Single out the main points of the texts.
- •V. Sum up the contents of the dialogues.
- •VI. Practise these words. To remind; reminder
- •To rent; rent
- •Unit 9
- •22Nd October 20...
- •Vocabulary list
- •The first consignment would be despatched ...
- •Prices as quoted are f.O.B. ... Port
- •Five days before your vessel's arrival
- •Install V
- •Inland transportation
- •Vocabulary notes
- •Exercises
- •I. Answer these questions.
- •IV. Single out the main points of the texts.
- •V. Sum up the contents of the dialogues.
- •VI. Practise these words.
- •To avoid smth; doing smth
- •To install; installation
- •To ensure
- •VIII. Fill in prepositions or adverbs wherever necessary. Discuss the let ter.
- •XIV. Read the reference material, make use of the information in exercises XV and XVI wherever possible.
- •Incoterms
- •XV. Write letters based on the following situations.
- •XVI. Act out these situations.
- •XVII. Read the following excerpts from the documents you may come across in your business activity.
- •Para 2 Price and Total Cost of Contract
- •Para 3 Time of Delivery
- •Vocabulary list
- •Voting procedure
- •Exercises
- •1. Answer these questions.
- •Voting procedure
- •To tender for
- •3. November 9,20...
- •XI. Express the contents of the above letters in telexes.
- •XII. Study these translation difficulties. Translate into English.
- •1. Discussing submission of the tender and bank guarantee
- •XV. Give extensive answers to these questions.
- •XVII. Act out these situations.
- •Article 3 — Duration
- •Article 6 — Project Manager's Fee
- •Article 7 — Comprehensive Tender
- •Article 8 — Contract Negotiations
- •Article 10 — Division of the Work
- •Article 14 — Programme of Work
- •Article 15 — Confidentiality
- •Article 18 — Sub-Contracting
- •Unit 11 claims and complaints
- •Vocabulary notes
- •Vocabulary list
- •In one's presence
- •In transit
- •Exercises
- •IV. Single out the main points of the texts.
- •V. Sum up the contents of the dialogues.
- •VI. Practise these words and word combinations.
- •XIV. Study the translation difficulties. Translate Into English.
- •XV. Give extensive answers to these questions.
- •XVI. Write letters based on the following situations.
- •Insure [in'jus] V страховать
IV. Single out the main points of the texts.
V. Sum up the contents of the dialogues.
VI. Practise these words and word combinations.
publicity campaign Answer these questions.
1. Why do agents carry out a wide publicity campaign advertising the principal's goods? 2. In what ways can publicity campaigns be arranged? 3. How can principals contribute to a publicity campaign?
To tackle
Act out the flashes of conversation using the substitutions for the phrase in italics.
1. A. Let's tackle the commission rate first.
B. No objections. I was going to suggest it myself.
Substitutions: the volume of the contract; the scope of work; the publicity campaign; the delivery period; our lines of cooperation; the publicity expenses
2. A. I see you found the letter of great interest. What is it about? B. It tackles (the problem of) new lines of cooperation.
Substitutions: obtaining new orders; selling goods on a consignment basis; arranging a publicity campaign; our contribution to the publicity campaign; arrival of the trainees; information on the tenders; inspection of the construction site
to charge; charges Answer these questions.
1. What are registration charges of tenderers paid for? 2. Who are they paid by? 3. To whose account may hospitalization expenses be charged when our specialists get into hospital abroad?
to cut
Act out the flash of conversation using the substitutions for the word in italics.
A. All this will enable you to cut your publicity expenses.
B. That alters matters. I think we can agree to your terms now.
Substitutions: manufacturing; production; traveling; construction, accommodation
To come to terms
Act out the flash of conversation using the substitutions for the phrase in italics.
A. Have you considered our request about reducing the time-limits of the work?
172
173
В. We're doing it. I'm sure we'll come to terms about the matter.
Substitutions: the training of our specialists; the manufacture of non-standard equipment; the delivery of spare parts; the commission; the price
To count on smb or smth
Act out the flash of conversation using the substitutions for the phrase in italics.
A. Can you let us have information on the local market?
B. Certainly. You can count on us in this matter.
Substitutions: progress of construction work; situation on the market; progress of the publicity campaign; tenders invited in your country; prices on the local market
to forward to Answer these questions.
1. Does your company forward your tenders to the tender committees or do your agents do it? 2. What advertising materials do principals forward to agents? 3. Does your company forward any advertising films or working models to your agents?
VII. Compare the style of these phrases.
Phrases from a business letter: Phrases from a business talk:
We owe your name and address to We've got your name and address
from ... May we bring to your notice ... We'd like to tell you that...
It has come to our knowledge ... We've learnt that...
We are of the opinion that... We believe that ...
You may be interested to know that You may like to know that ...
If such lines of cooperation are of If you find the cooperation at- interest to you ... tractive (interesting) ...
Upon receipt of your favourable re- As soon as we get your favourable ply... reply...
Please be advised that... . We'd like to tell you that...
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