Entry test

I. Choose the most appropriate variant to complete the sentences.

1. What is the secret of their fantastic commercial …?

1. production

1. success

1. market

2. Our company specialized in producing … goods.

1. consumer

1. consumption

1. consummation

3. The work done in order to investigate the market shows that there are a lot of opportunities for our product.

1. promotion campaign

1. market research

1. advertising

4. … is the term given to different activities involved in distributing goods from the manufacturer to the final customer.

1. Retailing

1. Marketing

1. Distribution

5. Big companies cannot rely exclusively on their … markets. They have to become more international in their outlook if they want to survive.

1. consumer

1. competitive

1. domestic

6. A highly competitive market led to higher capital … .

1. losses

1. growth

1. expenditure

7. Last year we …, despite the instability on the market.

1. did well

1. made well

1. did good

85

8. They are discussing now the introduction of new products onto the market.

1. launch

1. sales

1. promotion

9. An English proverb says: there are two fools in the market: one asks too little, one asks too … .

1. many

1. much

1. few

10. Our … is to increase the market share within a few months.

1. responsibility

1. objective

1. ambitions