- •Содержание зачета
- •Содержание экзамена
- •Нормы оценки
- •Entry test
- •I. Choose an appropriate variant.
- •I. Improve your wordpower.
- •1. Study your active vocabulary:
- •2. Using a dictionary add as many words as possible into the table:
- •3. Match these words with the definitions below:
- •4. What are the opposites?
- •5. Form all possible combinations and translate them.
- •6. Make up your own sentences using the following words and word combinations:
- •II. Reading Comprehension
- •What is economics?
- •III. Comprehension and Word Study
- •1. Translate into Russian.
- •2. Put the verbs in brackets into the correct tense.
- •3. Join the halves.
- •4. Make sentences positive or negative.
- •5. Say whether it is true or false:
- •6. Complete the following statements:
- •History of economics
- •I. Improve your wordpower.
- •1. Study your active vocabulary:
- •2. Using a dictionary add as many words as possible into the table:
- •3. Match these words with the definitions below.
- •4. What are the opposites?
- •5. Form all possible combinations and translate them:
- •6. Make up your own sentences using the following words and word combinations:
- •11. Reading Comprehension Read and translate the following text. Consult a dictionary if necessary. Small nations
- •III. Comprehension and Word Study
- •1. Translate into Russian:
- •2. Translate into English:
- •3. Complete the sentences:
- •4. Join the halves.
- •I. Improve your wordpower.
- •1. Study your active vocabulary:
- •2. Using a dictionary add as many words as possible into the table:
- •3. Match these words with the definitions below:
- •4. What are the opposites?
- •5. Form all possible combinations and translate them in Russian:
- •6. Make up your own sentences using the following words and word combinations:
- •11. Reading Comprehension Read and translate the following text. Consult a dictionary if necessary. Large nations
- •4. Join the halves.
- •The economy of great britain
- •I. Improve your wordpower.
- •1. Study your active vocabulary:
- •2. Using a dictionary add as many words as possible into the table:
- •3. Match these words with the definitions below:
- •4. Form all possible combinations and translate them:
- •5. Make up your own sentences using the following words and word combinations:
- •6. Give the opposites to the following words:
- •II. Reading Comprehension
- •Globalization of world economy
- •III. Comprehension and Word Study
- •1. Translate from English into Russian:
- •2. Join the halves.
- •3. Translate from Russian into English:
- •4. Translate the words and put them in the sentences below.
- •5. Complete the sentences:
- •Types of international business
- •I. Choose an appropriate variant.
- •II. Fill in the gaps with suitable words below:
- •Entry test
- •1. Choose the most appropriate variant.
- •2. Choose the best endings to the following statements.
- •I. Improve your wordpower.
- •1. Study the following
- •2. Using a dictionary add as many words as possible into the table.
- •3. Match the words with the definitions below.
- •4. Choose the words with similar meaning from the two groups and arrange them in pairs.
- •5. What are the opposites?
- •6. Form all possible word combinations using the words of both columns and translate them in Russian:
- •Reading Comprehension Read and translate the following text. Consult a dictionary if necessary. Entrepreneurship
- •1. Answer the questions:
- •2. Translate into English:
- •3. Complete the following sentences with the words given below:
- •III. Intensive Reading Task
- •Change from present life-style
- •1. Join the halves.
- •2. Complete the sentences:
- •The future of entrepreneurship
- •IV. Speaking Practice
- •1. Dramatize the dialogue and make up your own conversation on analogy.
- •2. Discuss in pairs advantages and disadvantages of being an entrepreneur.
- •3. Get ready to speak in detail about entrepreneurs and entrepreneurship.
- •V. Written Task
- •Desirability of new venture creation
- •Types of start-ups
- •I. Improve your wordpower.
- •1. Study the following
- •2. Using a dictionary add as many words as possible into the table.
- •3. Match the words with the definitions below.
- •4. Choose the words with similar meaning from the two groups and arrange them in pairs.
- •5. What are the opposites?
- •6. Form all possible word combinations using the words of both columns and translate them into Russian.
- •II. Reading comprehension
- •1. Answer the questions:
- •2. Translate into English:
- •3. Complete the sentences with the words from the box below.
- •4. Make up your own sentences using the following words and word combinations:
- •III. Intensive Reading Task
- •The history of money
- •1. Join the halves.
- •2. Complete the sentences:
- •Business and money
- •IV. Speaking Practice
- •1. Agree or disagree
- •2. Dramatize the dialogue and make up your own conversation on analogy.
- •3. Speak about money, substitute money, purchasing power and inflation using key words, phrases, the topic sentences and the outline.
- •4. Get ready to speak in details about money.
- •V. Written Task
- •The functions of money
- •I. Improve your wordpower.
- •1. Study the following words
- •2. Using a dictionary add as many words as possible into the table.
- •3. Match the words with the definitions below.
- •4. Choose the words with similar meaning from the two groups and arrange them in pairs.
- •5. What are the opposites?
- •6. Form all possible word combinations using the words of both columns and translate them in Russian:
- •II. Reading Comprehension
- •Determining Profit
- •1. Answer the questions:
- •2. Translate into English:
- •3. Complete the following sentences with suitable forms of the words in the box below:
- •IV. Intensive Reading Task
- •Importance of profit
- •1. Join the halves.
- •2. Complete the sentences:
- •Factors affecting profit
- •IV. Speaking Practice
- •1. Dramatize the dialogue and make up your own conversation on analogy.
- •2. Discuss in pairs the topic “Profit”.
- •3. Get ready to speak in detail about profit.
- •V. Written Task
- •How to increase profit?
- •I. Improve your wordpower.
- •1. Study the
- •2. Using a dictionary add as many words as possible into the table.
- •3. Match the words with the definitions below.
- •4. Choose the words with similar meaning from the two groups and arrange them in pairs.
- •5. What are the opposites?
- •6. Form all possible word combinations using the words of both columns and translate them in Russian:
- •Reading Comprehension Read and translate the following text. Consult a dictionary if necessary. Advertising
- •1. Answer the questions:
- •2. Translate into English:
- •III. Intensive Reading Task
- •Copy and art working together
- •1. Join the halves.
- •2. Complete the sentences:
- •3. Decide which of the following statements are correct.
- •4. Which of the following expresses the main idea of the text best of all?
- •Advertising agencies
- •IV. Speaking Practice
- •1. Dramatize the dialogue and make up your own conversation on analogy.
- •Speak about the notion of advertising and its functioning in our life.
- •Get ready to speak in details about advertising.
- •V. Written Task
- •Advertising
- •I. Choose the best endings to the following statements.
- •II. Choose the most appropriate variant to complete the sentence.
- •Entry test
- •I. Choose the most appropriate variant to complete the sentences.
- •11. Choose the most appropriate variant.
- •III. Choose the best.
- •I. Improve your wordpower.
- •1. Study the following words and word combinations.
- •2. Using a dictionary add as many words as possible into the table.
- •3. Match the words with the definitions below:
- •4. Choose the words with similar meaning from the two groups and arrange them in pairs.
- •5. Form all possible word combinations using the words of both columns and translate them in Russian.
- •6. Use the proper word forms in the sentences. Change the grammatical form of the words if necessary.
- •7. Complete the sentences with the words from the box below:
- •II. Reading Comprehension
- •Marketing
- •III. Comprehension and Word Study
- •1. Choose the necessary word and put it in the sentence.
- •2. Translate into English:
- •3. Make up your own sentences using the following words and word combinations:
- •Marketing
- •1. Answer the questions:
- •2. Translate into English:
- •3. Translate into Russian:
- •4. Substitute appropriate terms for words or phrases in italics in the sentences below.
- •5. Fill in the gaps with the words given below and be ready to answer the questions.
- •IV. Intensive Reading Tasks
- •1. Fill in the boxes with appropriate words …
- •2. Complete the sentences.
- •V. Conversational Skills
- •1. Dramatize the dialogues and make up your own conversations on analogy. 1
- •2. Discuss the problem of marketing in pairs.
- •Marketing plan
- •I. Improve your wordpower.
- •1. Study the following words and word combinations.
- •2. Using a dictionary add as many words as possible into the table.
- •3. Do you know the meaning of the following derivatives? Show it with the help of your own sentences.
- •4. Match these words with the definitions below:
- •5. What are the opposites?
- •6. Form all possible words combinations and translate them.
- •7. Make up your own sentences using the following words and word combinations:
- •II. Reading Comprehension
- •Management
- •III. Intensive reading task
- •The general manager
- •Find international words in paragraphs 1 and 2.
- •Read the text again and choose the best endings to the following statements.
- •3. Complete the unfinished questions in column a that are answered in column b.
- •4. Translate into English:
- •5. Complete the sentences. Put the verbs into the future with “will”. Mind the word order in questions.
- •6. Complete the sentences using one of these verbs in the future simple tense: make, check, motivate, give, influence, make. Mind the use of the active or passive voice.
- •7. Fill in the gaps with the prepositions of, for, in, with, to, on, from or at.
- •Financial management
- •I. Improve your wordpower.
- •1. Study the following
- •2. Using a dictionary add as many words as possible into the table.
- •3. Match the words with the definitions below:
- •4. Choose the words with similar meaning from the two groups and arrange them in pairs.
- •5. What are the opposites?
- •6. Form all possible word combinations columns and translate them in Russian:
- •7. Study the meaning of the words from their definitions. Management
- •II. Reading Comprehension
- •What is a manager?
- •4. Complete the following sentences with suitable forms of the words below:
- •5. Translate into English:
- •6. Read the text. What is the main idea of it? Divide it into logical parts. Define the key-sentence to each part.
- •IV. Intensive Reading Task
- •2. What is responsibility and what is authority? Insert the words responsibility or authority in the gaps.
- •3. Read and be ready to discuss most important characteristics for a successful manager.
- •4. Read the text and translate it. The business leader
- •Management as a profession
- •1. Study the following words and word combinations:
- •2. Using a dictionary add as many words as possible into the table.
- •3. Match the words with the definitions below:
- •4. Choose the words with similar meaning from the two groups and arrange them in pairs.
- •5. What are the opposites?
- •6. Form all possible word combinations using the words of both columns and translate them into Russian.
- •7. Make up your own sentences using the following words and word combinations:
- •II. Reading Comprehension
- •My future speciality
- •III. Comprehension and Word Study
- •1. Give Russian equivalents to the word combinations:
- •2. Translate into English:
- •3. Complete the sentences:
- •4. Translate from Russian into English:
- •Accounting
- •IV. Intensive Reading Task
- •1. Choose the necessary word and put it in the sentence.
- •2. Make questions and answer them:
- •3. Complete the sentences with the words from the box below.
- •4. Study the meaning of the words in bold type from the sentences.
- •IV. Speaking Practice
- •1. Dramatize the dialogue and make up your own by analogy.
- •2. Make up the dialogue about accounting:
- •3. Speak about the accounting profession.
- •V. Written Task
- •1. Translate into Russian using a dictionary.
- •I. Improve your wordpower.
- •1. Study the following words and word combinations:
- •2. Study the meaning of the words from the examples.
- •3. Think of your own sentences with the words. Using a dictionary add as many words as possible into the table.
- •4. Match the words with the definitions below:
- •5. Look at the terms in the left-hand column and find the correct synonyms or definitions in the right-hand column.
- •6. What are the opposites?
- •7. Form all possible word combinations using the words of both columns and translate them in Russian:
- •Reading Comprehension Read and translate the following text. Consult a dictionary if necessary. My future profession
- •5. Use the terms in the box to complete the phrases below. What is the Russian for these expressions?
- •Financial markets
- •IV. Intensive Reading Tasks
- •2. Study the meaning of the following words and expressions from their definitions.
- •V. Speaking Practice
- •1. Dramatize the dialogues and make your own by analogy. A
- •Why finance?
- •I. Improve your wordpower.
- •1. Study the
- •2. Using a dictionary add as many words as possible into the table.
- •3. A) Study the meaning of the words from their definitions. Economy
- •4. Choose the words with similar meaning from the two groups and arrange them in pairs.
- •5. What are the opposites?
- •6. Form all possible word combinations using the words of both columns and translate them in Russian.
- •II. Reading Comprehension
- •My future profession
- •III. Comprehension and Word Study
- •1. Translate into Russian:
- •2. Complete the sentences with the words from the box below:
- •3. Complete the sentences:
- •4. Translate into English:
- •Economics as an academic discipline
- •IV. Intensive Reading Task
- •1. Complete the sentences with the words from the box below:
- •2. Make up your own sentences using the following words and word combinations.
- •3. Translate into English:
- •I. Choose the correct alternative to fill each space in the text.
- •II. Why Finance? Choose the right variant to fill the gaps.
- •IV. Choose the right variant.
- •Entry test
- •I. Improve your word power.
- •1. Study the
- •2. Using a dictionary add as many words as possible into the table.
- •3. Match the words with the definitions below.
- •4. Choose the words with similar meaning from the two groups and arrange them in pairs.
- •5. What are the opposites?
- •6. Form all possible word combinations using the words of both columns and translate them in Russian:
- •Reading Comprehension Read and translate the following text. Consult a dictionary if necessary. Business law
- •1. Answer the questions:
- •2. Translate into English:
- •3. Complete the sentences with suitable forms of the following words:
- •III. Intensive Reading Task
- •Four main types of partnership
- •1. Join the halves.
- •2. Complete the sentences:
- •IV. Speaking Practice
- •1. Dramatize the dialogue and make up your own conversation on analogy.
- •Discuss in pairs different forms of business, their advantages and disadvantages
- •Get ready to speak in details about:
- •V. Written Task
- •The corporation
- •I. Improve your wordpower.
- •1. Study the following words and word combinations:
- •2. Using a dictionary add as many words as possible into the table.
- •3. Match the words with the definitions below.
- •4. Choose the words with similar meaning from the two groups and arrange them in pairs.
- •5. What are the opposites?
- •6. Form all possible word combinations using the words of both columns and translate them in Russian:
- •Reading Comprehension Read and translate the following text. Consult a dictionary if necessary. Launching a business: documents and procedures
- •1. Answer the questions:
- •2. Translate into English:
- •3. Complete the following sentences with suitable forms of the following words:
- •III. Intensive Reading Task
- •Partner’s responsibilities and powers
- •1. Join the halves.
- •2. Complete the sentences:
- •3. Read the text and fill in the gaps:
- •IV. Speaking Practice
- •1. Dramatize the dialogue and make up your own conversation on analogy.
- •2. Discuss in pairs
- •3. Get ready to speak in details about how to launch your own business.
- •V. Written Task
- •The factor of control
- •I. Improve your wordpower.
- •1. Study the following words and word combinations:
- •2. Using a dictionary add as many words as possible into the table.
- •3. Match the words with the definitions below.
- •4. Choose the words with similar meaning from the two groups and arrange them in pairs.
- •5. What are the opposites?
- •II. Reading Comprehension
- •The business and the consumer
- •1. Answer the questions:
- •2. Translate into English:
- •III. Intensive Reading Task
- •1. Join the halves.
- •2. Complete the sentences:
- •Your rights when buying goods
- •IV. Speaking Practice
- •1. Discuss in pairs:
- •2. The following short texts deal with various aspects of customer care.
- •3. Get ready to speak in details about business and consumer.
- •V. Written Task
- •Attracting and keeping customers and customer care the inside track
- •Introduction
- •Interrupting
5. Complete the sentences:
Globalization is understood as … .
The main aim of economic globalization is … .
Globalization should lead to … .
Globalization means … .
First steps towards globalization in Europe were made by … .
Euro banknotes were introduced in circulation in … .
Globalization at a business level means … .
IV. Post-reading activities
Discuss with your partner the information you’ve got from the text “Globalization of World Economy”.
Make sure that you can speak about the problem of globalization.
3. Get ready to speak in detail about the globalization of World Economy.
V. Written task Translate into Russian using a dictionary.
Types of international business
Merchandise exports are goods sent out of a country whereas merchandise imports are goods brought in. Since these are tangible goods that visibly leave and enter countries, they are sometimes referred to as visible exports and imports. The terms exports or imports are used frequently yet in reality the reference is only to the merchandise exports or import.
Exporting and importing of goods are the major sources of international revenue and expenditure for most countries. Among companies engaged in some form of international business, more are involved in importing and exporting than in any other type of transaction.
Importing and/or exporting is usually but not always, the first type of foreign operations in which a firm gets involved. This is because at an early stage of international involvement these operations usually take the least commitment and least risk of a firm's resources. Exporting or importing are not typically abandoned when firms adopt other international business forms. Although this may sometimes occur, exporting and importing usually continue, either by business with other markets or to complement the new types of business activities.
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Service exports and imports refer to international earnings other than those from goods sent to another country. Receipt of these earnings is considered a service export, whereas payment is considered a service import. Services are also referred to as invisibles. International business comprises many different types of services.
Travel, tourism, and transportation. Earnings from transportation and from foreign travel can be an important source of revenue for international airlines, shipping companies, reservations agencies, and hotels. On a national level, such countries as Greece and Norway depend heavily on revenue collected from carrying foreign cargo on their ships. The Bahamas earns much more from foreign tourists than it earns from exporting merchandise.
Performance of activities abroad. Fees are payments for the performance of certain activities abroad, such services as banking, insurance, rentals (e.g., the Star Wars film), engineering, and management. Engineering services are often handled through turn-key operations, contracts for the construction of operating facilities that are transferred to the owner when the facilities are ready to begin operations. Fees for management services are often the result of management contracts, arrangements through which one firm provides management personnel to perform general or specialized management functions for another firm.
Use of assets from abroad. Royalties are the payment for use of assets from abroad, such as for trademarks, patents, copyrights, or other expertise under contracts known as licensing agreements. Royalties are also paid for franchising, a way of doing business in which one party (the franchisor) sells an independent party (the franchisee) the use of a trademark that is an essential asset for the franchisee's business. In addition, the franchisor assists on a continuing basis in the operation of the business, such as by providing components, managerial services, or technology.
Firms often move to foreign licensing or franchising after successfully building exports to a market. This move usually involves a greater international commitment than in the early stages of exporting. The greater involvement occurs because the firm commonly has to send technicians to the foreign country to assist the licensee or franchisee in establishing and adapting its production facilities for the new product.
Direct investments. Direct investment takes place when control follows the investment. This can amount to a small percentage of the equity of the company being acquired, perhaps even as little as 10 percent. The ownership of a controlling interest in a foreign operation is the highest type of commitment to foreign operations in the given country. Direct investment operations may be set up in order to gain access to certain resources or access to a market for the firm's product.
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When two or more organizations share in the ownership of a direct investment, the operation is known as a joint venture. In a special type of joint venture, a mixed venture, a government is in partnership with a private company.
The multinational enterprise, or MNE, has a worldwide approach to foreign markets and production and an integrated global philosophy encompassing both domestic and overseas operations. The term multinational corporation, or MNC, is also quite common in the literature of international business. Another term sometimes used interchangeably with MNE, especially by the United Nations, is transnational corporation, or TNC.
PROGRESS TEST