- •Введение
- •Contents
- •Practicing & Controlling the Text - Vocabulary & Grammar: 4 Variants __36
- •Definitions II. Pr as a Process
- •III. Components & Terms IV. Texts _________________________________58-88
- •IV.3.1. Milestones in the History of pr (Timeline)________________________________64
- •IV.5.2. On pr in Great Britain _______________________________________________74
- •IV.7. Texts to be translated from Russian into English__________________________81-88
- •What is public relations
- •Part one Analytical Reading
- •English-English-Russian Glossary
- •Match the English definitions above (1-14) with their Russian meanings:
- •Exercises
- •Список основных словообразовательных аффиксов английского языка
- •2.1.1.1. Noun - suffixes
- •2.1.1.2. Noun – prefixes
- •2.1.2.1. Verb - suffixes
- •2.1.2.2. Verb - prefixes
- •2.1.3.1. Adjective - suffixes
- •2.1.3.2. Adjective - prefixes
- •Grammar revision
- •Exercise 6.3. - Additional assignments:
- •Intermediate Level
- •Intermediate Level
- •Intermediate Level
- •Páragraph 1
- •Paragraph 2
- •Paragraph 3
- •Paragraph 4
- •Paragraph 5
- •Paragraph 6
- •Paragraph 7
- •What is public relations
- •What is public relations
- •Páragraph 1
- •Paragraph 2
- •Paragraph 3
- •Paragraph 4
- •Paragraph 5
- •Paragraph 6
- •Paragraph 7
- •What is public relations
- •What is public relations
- •37 Items
- •50 Items
- •40 Items
- •45 Items
- •39 Items
- •What is public relations
- •What is Public Relations
- •Vocabulary & Grammar Practice through Sentences
- •Tasks 1-4
- •II. Public Relations as a Process
- •III. Components & Terms of Public Relations
- •III a. The Basic Components of pr
- •III b. Other Terms for pr
- •Some Less Flattering Terms
- •Although “pr” is now more than press relations, the nickname is commonly used in daily conversation and is widely recognized around the world.
- •IV. Additional texts
- •IV.1. Global Scope 1-4
- •IV.2. Public Relations Society of America: Official Statement on Public Relations 1-5
- •IV.3.1. Milestones in the History of Public Relations (timeline)
- •IV.3.2. A Brief History of Public Relations
- •On the importance of the truth:
- •Edward Bernays (§§ 14-18)
- •19. Edward Bernays may truly be called the father of public relations and Ivy Lee the first public relations counselor.
- •IV.4. Four Models of Public Relations
- •IV.5. Essentials of Public Relations
- •IV.5.1. Public Relations and Management
- •IV.5.2. On Public Relations in Great Britain
- •IV.5.3. Four Essential Abilities
- •IV.5.4. Qualities for a Successful Career
- •IV.6. Public relations from Wikipedia, the free encyclopedia
- •IV.6.1. The industry today
- •IV.6.2. Methods, tools and tactics
- •IV.6.3. Public targeting
- •IV.6.4. Lobby groups
- •IV.6.5 Spin
- •IV.6.6 Spin doctor
- •IV.6.7. Conveying the message
- •IV.6.8. Front groups
- •IV.7. Texts to be translated from Russian into English
- •IV.7.1. Связи с общественностью ● Материал из Википедии
- •B. Определения понятия
- •C. Истоки и история развития Public Relations как науки
- •D. Виды Public Relations
- •Е. Современная индустрия Public Relations
- •IV.7.2. Терминология pr ● Материал из Википедии
- •B. Роль сми в формировании понятий
- •С. Особенности pr-терминологии в России
- •D. Споры и разногласия
- •Е. Употребление терминов pr специалистами и журналистами
- •10. Устоявшееся написание терминов pr
- •Supplement 1 – Four Forms of the English Verbs
- •Supplement 2 - Subject-Verb Agreement
- •More detailed information see below in 12 blocks: Block 1
- •Block 2
- •Block 3
- •Block 4
- •Block 5
- •Block 10
- •Block 11
- •Block 12
- •Список использованной литературы и словарей
- •Dictionaries & Reference Books Used
- •Keys to Exercises
Exercise 6.3. - Additional assignments:
Ex. 6.3.1. Test # 1 on Subject-Verb Agreement
► Select one answer from the choices provided after each sentence: 1-14.
Translate the sentences into Russian.
Intermediate Level
Either the physicians in this hospital or the chief administrator _____ going to have to make a decision. (A) is (B) are
_____ my boss or my sisters in the union going to win this grievance? (A) Is (B) Are77
Some of the votes _____ to have been miscounted. (A) seem (B) seems
The tornadoes that tear through this country every spring _____ more than just a nuisance. (A) are (B) is
Everyone selected to serve on this jury _____ to be willing to give up a lot of time. (A) have (B) has
Kara Wolters, together with her teammates, _____ a formidable opponent on the basketball court. (A) presents (B) present
He seems to forget that there _____ things to be done before he can graduate. (A) are (B) is
There _____ to be some people left in that town after yesterday’s flood. (A) have (B) has
Some of the grain _____ to be contaminated. (A) appear (B) appears
Three-quarters of the students _____ against the tuition hike.
(A) is (B) are
11. Three-quarters of the student body _____ against the tuition hike.
(A) is (B) are
12. A high percentage of the population _____ voting for the new school.
(A) is (B) are
13. A high percentage of the people _____ voting for the new school.
(A) was (B) were
14. Howard and Vincent, who _____ a copy center in town, have decided to
expand their business.
(A) run (B) runs
***************
Ex. 6.3.2. Test # 2 on Subject-Verb Agreement
► Select one answer from the choices provided after each sentence: 1-14.
Translate the sentences into Russian.
Intermediate Level
The piano as well as the pipe organ _____ to be tuned for the big concert. (A) has (B) have
The mayor together with his two brothers _____ going to be indicted for accepting bribes. (A) are (B) is
Neither of my two suitcases _____ adequate for this trip. (A) is (B) are
There _____ a list of committee members on the head-table. (A) are (B) is
Everybody in the class _____ done the homework well in advance. (A) has (B) have
The jury _____ their seats in the courtroom. (A) take (B) takes
Neither the teacher nor the students _____ to understand this assignment. (A) seem (B) seeams
_____ either my father or my brothers made a down-payment on the house? (A) Has (B) Have
Hartford is one of those cities that _____ working hard to reclaim a riverfront. (A) is (B) are
Some of the grain _____ gone bad. (A) have (B) has
John or his brother _____ going to be responsible for this. (A) are (B) is
A few of the students _____ doing so well they can skip the next course. (A) are (B) is
Either the Committee on Course Design or the Committee on College Operations _____ these matters. (A) decide (B) decides
One of my instructors _____ written a letter of recommendation for me. (A) have (B) has
***************
Exercise 6.3.3. Test # 3 on Subject-Verb Agreement
► In the paragraph below, the numbered words in BOLD may be incorrect. Opposite the word numbers (1-10) immediately after the paragraph, write down ‘Correct’ or ‘Incorrect’. Ttranslate the story into Russian.