- •Введение
- •Contents
- •Practicing & Controlling the Text - Vocabulary & Grammar: 4 Variants __36
- •Definitions II. Pr as a Process
- •III. Components & Terms IV. Texts _________________________________58-88
- •IV.3.1. Milestones in the History of pr (Timeline)________________________________64
- •IV.5.2. On pr in Great Britain _______________________________________________74
- •IV.7. Texts to be translated from Russian into English__________________________81-88
- •What is public relations
- •Part one Analytical Reading
- •English-English-Russian Glossary
- •Match the English definitions above (1-14) with their Russian meanings:
- •Exercises
- •Список основных словообразовательных аффиксов английского языка
- •2.1.1.1. Noun - suffixes
- •2.1.1.2. Noun – prefixes
- •2.1.2.1. Verb - suffixes
- •2.1.2.2. Verb - prefixes
- •2.1.3.1. Adjective - suffixes
- •2.1.3.2. Adjective - prefixes
- •Grammar revision
- •Exercise 6.3. - Additional assignments:
- •Intermediate Level
- •Intermediate Level
- •Intermediate Level
- •Páragraph 1
- •Paragraph 2
- •Paragraph 3
- •Paragraph 4
- •Paragraph 5
- •Paragraph 6
- •Paragraph 7
- •What is public relations
- •What is public relations
- •Páragraph 1
- •Paragraph 2
- •Paragraph 3
- •Paragraph 4
- •Paragraph 5
- •Paragraph 6
- •Paragraph 7
- •What is public relations
- •What is public relations
- •37 Items
- •50 Items
- •40 Items
- •45 Items
- •39 Items
- •What is public relations
- •What is Public Relations
- •Vocabulary & Grammar Practice through Sentences
- •Tasks 1-4
- •II. Public Relations as a Process
- •III. Components & Terms of Public Relations
- •III a. The Basic Components of pr
- •III b. Other Terms for pr
- •Some Less Flattering Terms
- •Although “pr” is now more than press relations, the nickname is commonly used in daily conversation and is widely recognized around the world.
- •IV. Additional texts
- •IV.1. Global Scope 1-4
- •IV.2. Public Relations Society of America: Official Statement on Public Relations 1-5
- •IV.3.1. Milestones in the History of Public Relations (timeline)
- •IV.3.2. A Brief History of Public Relations
- •On the importance of the truth:
- •Edward Bernays (§§ 14-18)
- •19. Edward Bernays may truly be called the father of public relations and Ivy Lee the first public relations counselor.
- •IV.4. Four Models of Public Relations
- •IV.5. Essentials of Public Relations
- •IV.5.1. Public Relations and Management
- •IV.5.2. On Public Relations in Great Britain
- •IV.5.3. Four Essential Abilities
- •IV.5.4. Qualities for a Successful Career
- •IV.6. Public relations from Wikipedia, the free encyclopedia
- •IV.6.1. The industry today
- •IV.6.2. Methods, tools and tactics
- •IV.6.3. Public targeting
- •IV.6.4. Lobby groups
- •IV.6.5 Spin
- •IV.6.6 Spin doctor
- •IV.6.7. Conveying the message
- •IV.6.8. Front groups
- •IV.7. Texts to be translated from Russian into English
- •IV.7.1. Связи с общественностью ● Материал из Википедии
- •B. Определения понятия
- •C. Истоки и история развития Public Relations как науки
- •D. Виды Public Relations
- •Е. Современная индустрия Public Relations
- •IV.7.2. Терминология pr ● Материал из Википедии
- •B. Роль сми в формировании понятий
- •С. Особенности pr-терминологии в России
- •D. Споры и разногласия
- •Е. Употребление терминов pr специалистами и журналистами
- •10. Устоявшееся написание терминов pr
- •Supplement 1 – Four Forms of the English Verbs
- •Supplement 2 - Subject-Verb Agreement
- •More detailed information see below in 12 blocks: Block 1
- •Block 2
- •Block 3
- •Block 4
- •Block 5
- •Block 10
- •Block 11
- •Block 12
- •Список использованной литературы и словарей
- •Dictionaries & Reference Books Used
- •Keys to Exercises
Block 4
The pronoun neither and either are singular and require singular verbs even though they seem to be referring, in a sense, to two things.
Neither of the two traffic lights is working.
Which shirt do you want for Christmas? – Either is fine with me.
In informal writing, neither and either sometimes take a plural verb when these pronouns are followed by a prepositional phrase beginning with of. This is particularly true of interrogative constructions: “Have either of you two clowns read the assignment?” Are either of you taking this seriously?” Burchfield calls this “a clash between notional and actual agreement.”*
*(Источник: New Fowler’s..., p.242)
Block 5
The conjunction or does not conjoin (as and does): when nor or or is used the subject closer to the verb determines the number of the verb. Whether the subject comes before or after the verb doesn’t matter; the proximity determines the number.
Either my father or my brothers are going to sell the house.
Neither my brothers nor my father is going to sell the house.
Are either my brothers or my father responsible?
Is either my father or my brothers responsible?
Because a sentence like “Neither my brothers nor my father is going to sell the house” sounds peculiar, it is probably a good idea to put the plural subject closer to the verb whenever that is possible.
Block 6
The words there and here are never subjects.
There are two reasons [plural subject] for this.
There is no reason for this.
With these constructions (called expletive constructions), the subject follows the verb but still determines the number of the verb.
Block 7
Verbs in the present tense for third-person, singular subjects (he, she, it and anything those words can stand for) have s-endings. Other verbs do not add s-endings.
He loves and she loves and they love_ and... .
Block 8
Sometimes modifiers will get between a subject and its verb, but these modifiers must not confuse the agreement between the subject and its verb.
The mayor, who has been convicted along with his four brothers on four counts of various crimes but who also seems, like a cat, to have several political lives, is finally going to jail.
Block 9
Sometimes nouns take unusual forms and can fool us into thinking they’re plural when they’re singular and vice-versa. Consult the sections “Plural Forms of Nouns” and “Collective Nouns” (for additional help) in any full grammar-books or see site http://grammar.ccc.commnet.edu/grammar. Words such as glasses, pants, pliers, and scissors are regarded as plural (and require plural verbs) unless they’re preceded the phrase a pair of (in which case the word pair becomes the subject).
My glasses were on the bed. ● My pants were torn.
A pair of plaid trousers is in the closet.