- •Введение
- •Contents
- •Practicing & Controlling the Text - Vocabulary & Grammar: 4 Variants __36
- •Definitions II. Pr as a Process
- •III. Components & Terms IV. Texts _________________________________58-88
- •IV.3.1. Milestones in the History of pr (Timeline)________________________________64
- •IV.5.2. On pr in Great Britain _______________________________________________74
- •IV.7. Texts to be translated from Russian into English__________________________81-88
- •What is public relations
- •Part one Analytical Reading
- •English-English-Russian Glossary
- •Match the English definitions above (1-14) with their Russian meanings:
- •Exercises
- •Список основных словообразовательных аффиксов английского языка
- •2.1.1.1. Noun - suffixes
- •2.1.1.2. Noun – prefixes
- •2.1.2.1. Verb - suffixes
- •2.1.2.2. Verb - prefixes
- •2.1.3.1. Adjective - suffixes
- •2.1.3.2. Adjective - prefixes
- •Grammar revision
- •Exercise 6.3. - Additional assignments:
- •Intermediate Level
- •Intermediate Level
- •Intermediate Level
- •Páragraph 1
- •Paragraph 2
- •Paragraph 3
- •Paragraph 4
- •Paragraph 5
- •Paragraph 6
- •Paragraph 7
- •What is public relations
- •What is public relations
- •Páragraph 1
- •Paragraph 2
- •Paragraph 3
- •Paragraph 4
- •Paragraph 5
- •Paragraph 6
- •Paragraph 7
- •What is public relations
- •What is public relations
- •37 Items
- •50 Items
- •40 Items
- •45 Items
- •39 Items
- •What is public relations
- •What is Public Relations
- •Vocabulary & Grammar Practice through Sentences
- •Tasks 1-4
- •II. Public Relations as a Process
- •III. Components & Terms of Public Relations
- •III a. The Basic Components of pr
- •III b. Other Terms for pr
- •Some Less Flattering Terms
- •Although “pr” is now more than press relations, the nickname is commonly used in daily conversation and is widely recognized around the world.
- •IV. Additional texts
- •IV.1. Global Scope 1-4
- •IV.2. Public Relations Society of America: Official Statement on Public Relations 1-5
- •IV.3.1. Milestones in the History of Public Relations (timeline)
- •IV.3.2. A Brief History of Public Relations
- •On the importance of the truth:
- •Edward Bernays (§§ 14-18)
- •19. Edward Bernays may truly be called the father of public relations and Ivy Lee the first public relations counselor.
- •IV.4. Four Models of Public Relations
- •IV.5. Essentials of Public Relations
- •IV.5.1. Public Relations and Management
- •IV.5.2. On Public Relations in Great Britain
- •IV.5.3. Four Essential Abilities
- •IV.5.4. Qualities for a Successful Career
- •IV.6. Public relations from Wikipedia, the free encyclopedia
- •IV.6.1. The industry today
- •IV.6.2. Methods, tools and tactics
- •IV.6.3. Public targeting
- •IV.6.4. Lobby groups
- •IV.6.5 Spin
- •IV.6.6 Spin doctor
- •IV.6.7. Conveying the message
- •IV.6.8. Front groups
- •IV.7. Texts to be translated from Russian into English
- •IV.7.1. Связи с общественностью ● Материал из Википедии
- •B. Определения понятия
- •C. Истоки и история развития Public Relations как науки
- •D. Виды Public Relations
- •Е. Современная индустрия Public Relations
- •IV.7.2. Терминология pr ● Материал из Википедии
- •B. Роль сми в формировании понятий
- •С. Особенности pr-терминологии в России
- •D. Споры и разногласия
- •Е. Употребление терминов pr специалистами и журналистами
- •10. Устоявшееся написание терминов pr
- •Supplement 1 – Four Forms of the English Verbs
- •Supplement 2 - Subject-Verb Agreement
- •More detailed information see below in 12 blocks: Block 1
- •Block 2
- •Block 3
- •Block 4
- •Block 5
- •Block 10
- •Block 11
- •Block 12
- •Список использованной литературы и словарей
- •Dictionaries & Reference Books Used
- •Keys to Exercises
Páragraph 1
public relations (PR) noun/phrase 1 [Using.] the business of giving the public information about a particular organization or person in order to create a good impression
2 [pl.] the state of the relationship between an organization and the public
in transition phrase in the process of changing
environment [C/U] all the circumstances, people, things, and events around us that influence our life
rapid [ADJ] 1 a short period of time; 2 done or happening very quickly
change 1 [U] the act or result of sth becoming different
2 [C] the fact of a situation, a place or an experience being different from
what is usual and therefore likely to be interesting, enjoyable, etc.
3 [C] the process of replacing sth with sth new or different
change (changes, changing, changed) [V] 1 to become different
2 to make sb/sth different
3 to pass or make sb/sth pass from one state or form into another
4 to stop having one state, position or direction and start having another
practitioner [C] 1 a person who works in a profession, especially in medicine or law ► Ср. ниже № 2.22.
possess (possesses, possessing, possessed) [V] (not used in the progressive tenses) 1 to have or own sth
2 to have a particular quality or feature
3 [usually passive] (of a feeling, an emotion, etc.) to have a powerful effect on
sb and control the way that they think, behave, etc.
(communications) expertise [U] special skill or knowledge that is acquired by training, study, or practice
sensitivity [U] here: the ability to measure very small changes
adapt (adapts, adapting, adapted) [V] here: to change your behaviour in order to deal more successfully with a new situation SYN: adjust
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Paragraph 2
in many ways phrase You use way in expressions such as in many ways, in some ways, and in every way to indicate the degree or extent to which a statement is true
no longer phrase used to say that sth which was possible or true before, is not now
mere (technicians) [ADJ] NB: Mere does not have a comparative form. The superlative form merest is used to emphasize how small sth is, rather than in comparisons. You use mere to emphasize how important or inadequate sth is, in comparison to the general situation you are describing
technician [C] someone whose job involves skilled practical work with (scientific/technical) equipment, or someone who is very good at the detailed aspects of his/her activity
shape (shapes, shaping, shaped) [V] here: give an object a particular shape, structure, form, view, using your hands, tools, or your qualification
transmit (transmits, transmitting, transmitted) [V] to send information (any messages, computer data, etc.) from one place to another, using any means of communication
public [N] 1 the public people in general; can be followed by a singular or plural verb
2 public You can refer to a set of people in a country who share a common
interest, activity, or characteristic as a particular kind of public
2а В тексте: phrase sb’s public the people who are your clients; or watch a
particular performer, read books by a particular writer, etc.: He knows how
to please his public
critical dimension phrase
management [U] 1 the control and operation of a business or organization 1a [singular/U] the people who control and operate a business or organization (can be followed by a singular or plural verb)
2 the process of controlling or managing something
3 phrases: under new management; management of
recognize (recognizes, recognizing, recognized) [V] (not usually progressive) ► here: to accept that sth is true or important: R + (that)
practice (AmE); practise (BrE) (practises, practising, practised) [V] 1 to repeat an activity regularly so that you become better at it
2 to do sth regularly, especially as a particular profession, habit, or tradition
► Ср. выше № 1.7.
should [MODAL] (negative forms: should not, shouldn’t) 1 used to show what is right, appropriate, etc., especially when critisizing sb’s actions 2 used for giving and asking for advice
3 used to say that you expect sth is true or will happen
4 used to say that sth (that was expected) has not happened
5 (BrE formal) used after I or we instead of would for describing what you
would do if sth else happened first
6 (formal) used to refer to a possible event or situation
7 used as the past form of shall when reporting what sb has said
8 (BrE) used after that when sth is suggested or arranged HELP: In both
AmE and BrE this idea can be expressed without ‘should’
9 used after that after many adjectives that describe feelings
10 (BrE formal) used with I and we in polite requests
11 used with I and we to give opinions that you are not certain about
12 used for expressing strong agreement
13 Why, How, What + should + sb/sth do used to refuse sth or to show that
you are annoyed at a request; used to express surprise about an event or a
situation
14 used to tell sb that sth would amuse or surprise them if they saw or
experienced it: You should have seen her face when she found out!
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part [U/C] 1 [U] SOME part of sth some but not all of a thing
2 [C] PIECE a section, piece or feature of sth
3 [U] MEMBER a member of sth; a person or thing that, together with
others, makes up a single unit
4 [C] OF MACHINE a piece of a machine or structure
5 [C] OF BODY/PLANT a separate piece or area of a human or animal
body or of a plant
6 [C] REGION/AREA an area or a region of the world, a country, a town
7 (parts) [pl.] (old-fashioned, informal) a region or an area
8 [C[ OF BOOK/SERIES (abbr. pt) a section of a book, television series,
etc., especially one that is published or broadcast separately
9 [C] FOR ACTOR a role played by an actor in a play, film/movie, etc.; the
words spoken by an actor in a particular role
10 [C] music for a particular voice or instrument in a group singing or
playing together
11 [C] EQUAL PORTION a unit of measurement that allows you to
compare the different amounts of substances in sth
mainstream [C] people, activities, or ideas that are part of the mainstream are regarded as the most typical, normal, and conventional because they belong to the same group or system as most others of their kind
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