- •Direct And Indirect Speech …………………………………… 48
- •3. Few explanations to the text
- •8. Examine thoroughly the table below and make the plural form of the following words. Can you see where the trick is?
- •8.1. Mind different ways of English words plurality formation
- •Word order / questions
- •Self-Study
- •13. Cumulative review exercises (Essential grammar appendix p.P. 219 – 221, 223-225)
- •13.1. Nouns. Revise all the material concerning nouns.
- •1. Phonetic drill.
- •3. Speak about the differences in the vocabulary of each of the girls.
- •6. Mind also the differences between American and British English words spelling and pronunciation. Spelling. Pronunciation.
- •7. Word formation (Different ways to construct the words or new notions)
- •11. Translate from Russian into English
- •12. Form Participle II of the following verbs and translate them
- •13. Translate the following word combinations
- •14. Translate into English
- •15. State the function of participle I. Translate the sentences
- •Self-Study
- •16. Translate from English into Russian in a written form
- •1. Phonetic drill.
- •3. Few explanations to the text
- •Continuous tenses in active voice
- •15.2. What subjects, to your mind, will help you to become a good practitioner? Self-Study
- •16. Translate the sentences
- •17. Read the supplementary text on pages 56-57. Can you tell anything more about other people’s traditions?
- •1. Phonetic drill.
- •1.1. Read the words paying attention to the pronunciation of the italisized
- •1.2. Read the words paying attention to different pronunciation of letter a
- •2. Read the text a few components of customer value today
- •3. Few explanations to the text
- •8. Translate the following sentences into Russian
- •9. Speaking practice. Discuss the topic “My Native Town (City)” with your partner using such words as
- •Self-Study
- •10. Translate the following sentences into Russian
- •11. Home reading. Read the supplementary text on pages 58-60 and answer the questions
- •Supplementary task for advanced groups
- •18. Think of a business you would like to have as your own. Tell a few
- •19. Do you agree with the definitions of some key notions in your profession
- •Part II _________________________________________________________Lesson 5
- •1. Read the text
- •A few words about operating a business
- •2. Few explanations to the text
- •3. Key vocabulary / words and expressions
- •4. General understanding. Answer the questions to the text
- •5. Test your own attention.
- •5.1 Find English equivalents in the text
- •5.2 Find in the text synonyms for the following words and phrases
- •6. Give Russian equivalents to the following international words without using a dictionary. Be attentive when reading the transcription
- •7. Find in the text the sentences with the words given above and translate them into Russian
- •8. Translate the sentence. What meaning is expressed by the word right?
- •9. Word formation (Different ways to construct words)
- •9.2 Suffixes
- •13. Use the verbs in brackets in Past Perfect or past indefinite
- •14. Translate the following sentences and state the tense-form of the predicate
- •15.Translate the following sentences
- •16. Translate the following sentences and explain the use of tenses
- •Self-Study
- •17. Cumulative review exercises (Essential Grammar Appendix p.P.)
- •1. Read the text the reasons for developing a business plan
- •2. Few explanations to the text
- •3. Key vocabulary / words and expressions
- •4. Pick international words out of the text. Give their corresponding Russian meanings without a dictionary. Start compiling your own glossary of international words
- •5. Test your own attention. Find English equivalents in the text
- •6. Find in the text synonyms for the following words
- •7. Prepositional phrasal verbs
- •8. Word formation (Different ways to construct the words or new notions)
- •Essential grammar (Essential Grammar Appendix p.P. )
- •12. Replace the modal verbs with their equivalents and translate the
- •13. Speaking practice.
- •13.1 Discuss the topic with your partner using the vocabulary of the
- •13.2 Discuss the topic “my country” with your partner using such
- •13.3 What should be done, to your mind, to make the economical situation
- •In our country much better? Self-Study
- •14. Translate the following sentences into Russian
- •14. Home reading
- •1. Read the text a roadmap to success
- •2. Explanations to the text
- •3. Key vocabulary / expressions
- •4. Give Russian equivalents to the following words without using a dictionary. Be attentive when reading the transcription
- •5. Put the correct stress on the following words (Essential Phonetics Appendix p.P. 202-203)
- •6. General Understanding. Answer the questions to the text
- •7. Test your own attention. Find English equivalents in the text
- •8. Prepositional phrasal verbs
- •13.1. Read the sentences. Can you tell where these places are situated?
- •13.2. A foreign country. Watch video. Tell about the uk.
- •Self-Study
- •13. Translate the sentences
- •14. Compile as many words as you can with the letters of the word consideration
- •1. Read the text the main factors to secuRing business success
- •2. Explanations to the text
- •3. Key vocabulary / words and expressions
- •4. Find, read and translate the sentences with the new words and word combinations
- •5. Have you read the text attentively? Give equivalent English phrases to the following Russian ones
- •6. General understanding. Answer the questions to the text
- •7. Word formation (Different ways to construct the words or new notions)
- •7.1 Arrange the following words in pairs of synonyms
- •7.2 Translate the following groups of words
- •8. Prepositional phrasal verbs
- •9. Choose and use
- •9.1 Insert the necessary verb
- •Essential grammar
- •10. Translate the following sentences
- •Direct and indirect speech
- •11. Change direct speech into indirect
- •12. Change indirect speech into direct
- •Self-Study
- •13. Translate the sentences
- •18. Some additional information from the practitioners.
- •18.1 Read and translate the extract
- •18.2 Analyze the function of –ing forms
- •18.3 Retell the text using indirect speech
- •19. Home reading
- •20. Business crossword. Revise your professional vocabulary down
- •Supplementary texts
- •A freshman’s experience
- •October, 25 th
- •November, 15th
- •How not to Behave Badly Abroad
- •What Do You Expect From the Business
- •The role of knowledge in business
- •Is there a Chamber of Commerce in your city?
- •Home Office: pros and cons
- •Some more factors to securing business success
- •Industry health
- •Capable management
- •Financial control
- •Consistent business focus
- •Anticipating change
- •Developing a company style
Financial control
Key to any business is how it handles money. Not fully anticipating start-up costs can immediately place impossible pressures on a new business. Inadequate cash flow management can bring down even seemingly thriving business.
As you develop your business plan, make sure you have the information to understand your financial picture on an ongoing basis. What does it take to open your doors each month? Where is your real profit center? How much expansion do you need to maintain growth? What are the hidden costs of marketing your company? What are the consequences of your credit policies?
Build in mechanisms to keep you continually informed as your business develops. It is easier to establish good financial procedures right from the start than to wait until you face a financial crisis. How frequently will you do your billing? What kind of credit policies will your business follow? How will you keep informed on inventory?
Make certain you receive detailed financial statements at least monthly and that you understand them thoroughly. Examine financial reports for any deviations from your plan or any indications of impending cash flow problems.
Controlling and understanding your finances makes decisions easier. And you`ll sleep better at night.
Consistent business focus
An often overlooked but crucial factor for a successful business is the necessity of developing a clear, consistent focus. All too often, businesses fail because management loses sight of the central character of the enterprise.
Understanding the basic goals and nature of your company will enable you to maximize the use of your resources, motivate your employees, and develop a
competitive edge. To clarify your company's focus, as part of the business plan process you should define a Statement of Mission (or Mission Statement). This Mission Statement should guide your company’s short-term activities and long-term strategy, position your marketing, and influence your internal policies. Such a Mission Statement, however, cannot be developed until you have conducted your basic industry and market research.
Anticipating change
Change is inevitable, and the rate of change gets ever faster. As you develop your business plan, anticipate that changes will occur affecting your company and consider how you can respond appropriately. A company caught off guard by changing conditions is likely to fail.
In planning for change, keep in mind the kinds of conditions that can affect your business future. They include:
Technological changes. It’s impossible to predict the exact technological developments that will affect your industry, but you can be sure that you will be faced by such changes. Even if you are making old-fashioned, home-baked cookies, advancements in oven design or food storage will place competitive pressures on your business.
Sociological changes. Demographic and lifestyle trends should be evaluated in light of their potential influence on your business. In the cookie business, for example, new information on nutrition may influence the number and kind of cookies you sell. What sociological factors make your company most vulnerable? Don’t build a business dependent on passing fads.
Competitive changes. New businesses start every day. How hard is it for a new competitor to enter the market, and what are the barriers to entry? Can you capture and hold sufficient market share to withstand new competition?
When developing your business plan, consider how your company deals with these outside changes. Also anticipate major internal changes, such as growth, the arrival or departure of key personnel, and new product or service development.
No business is static. Planning a company responsive to change will make the inevitable changes easier.