- •Direct And Indirect Speech …………………………………… 48
- •3. Few explanations to the text
- •8. Examine thoroughly the table below and make the plural form of the following words. Can you see where the trick is?
- •8.1. Mind different ways of English words plurality formation
- •Word order / questions
- •Self-Study
- •13. Cumulative review exercises (Essential grammar appendix p.P. 219 – 221, 223-225)
- •13.1. Nouns. Revise all the material concerning nouns.
- •1. Phonetic drill.
- •3. Speak about the differences in the vocabulary of each of the girls.
- •6. Mind also the differences between American and British English words spelling and pronunciation. Spelling. Pronunciation.
- •7. Word formation (Different ways to construct the words or new notions)
- •11. Translate from Russian into English
- •12. Form Participle II of the following verbs and translate them
- •13. Translate the following word combinations
- •14. Translate into English
- •15. State the function of participle I. Translate the sentences
- •Self-Study
- •16. Translate from English into Russian in a written form
- •1. Phonetic drill.
- •3. Few explanations to the text
- •Continuous tenses in active voice
- •15.2. What subjects, to your mind, will help you to become a good practitioner? Self-Study
- •16. Translate the sentences
- •17. Read the supplementary text on pages 56-57. Can you tell anything more about other people’s traditions?
- •1. Phonetic drill.
- •1.1. Read the words paying attention to the pronunciation of the italisized
- •1.2. Read the words paying attention to different pronunciation of letter a
- •2. Read the text a few components of customer value today
- •3. Few explanations to the text
- •8. Translate the following sentences into Russian
- •9. Speaking practice. Discuss the topic “My Native Town (City)” with your partner using such words as
- •Self-Study
- •10. Translate the following sentences into Russian
- •11. Home reading. Read the supplementary text on pages 58-60 and answer the questions
- •Supplementary task for advanced groups
- •18. Think of a business you would like to have as your own. Tell a few
- •19. Do you agree with the definitions of some key notions in your profession
- •Part II _________________________________________________________Lesson 5
- •1. Read the text
- •A few words about operating a business
- •2. Few explanations to the text
- •3. Key vocabulary / words and expressions
- •4. General understanding. Answer the questions to the text
- •5. Test your own attention.
- •5.1 Find English equivalents in the text
- •5.2 Find in the text synonyms for the following words and phrases
- •6. Give Russian equivalents to the following international words without using a dictionary. Be attentive when reading the transcription
- •7. Find in the text the sentences with the words given above and translate them into Russian
- •8. Translate the sentence. What meaning is expressed by the word right?
- •9. Word formation (Different ways to construct words)
- •9.2 Suffixes
- •13. Use the verbs in brackets in Past Perfect or past indefinite
- •14. Translate the following sentences and state the tense-form of the predicate
- •15.Translate the following sentences
- •16. Translate the following sentences and explain the use of tenses
- •Self-Study
- •17. Cumulative review exercises (Essential Grammar Appendix p.P.)
- •1. Read the text the reasons for developing a business plan
- •2. Few explanations to the text
- •3. Key vocabulary / words and expressions
- •4. Pick international words out of the text. Give their corresponding Russian meanings without a dictionary. Start compiling your own glossary of international words
- •5. Test your own attention. Find English equivalents in the text
- •6. Find in the text synonyms for the following words
- •7. Prepositional phrasal verbs
- •8. Word formation (Different ways to construct the words or new notions)
- •Essential grammar (Essential Grammar Appendix p.P. )
- •12. Replace the modal verbs with their equivalents and translate the
- •13. Speaking practice.
- •13.1 Discuss the topic with your partner using the vocabulary of the
- •13.2 Discuss the topic “my country” with your partner using such
- •13.3 What should be done, to your mind, to make the economical situation
- •In our country much better? Self-Study
- •14. Translate the following sentences into Russian
- •14. Home reading
- •1. Read the text a roadmap to success
- •2. Explanations to the text
- •3. Key vocabulary / expressions
- •4. Give Russian equivalents to the following words without using a dictionary. Be attentive when reading the transcription
- •5. Put the correct stress on the following words (Essential Phonetics Appendix p.P. 202-203)
- •6. General Understanding. Answer the questions to the text
- •7. Test your own attention. Find English equivalents in the text
- •8. Prepositional phrasal verbs
- •13.1. Read the sentences. Can you tell where these places are situated?
- •13.2. A foreign country. Watch video. Tell about the uk.
- •Self-Study
- •13. Translate the sentences
- •14. Compile as many words as you can with the letters of the word consideration
- •1. Read the text the main factors to secuRing business success
- •2. Explanations to the text
- •3. Key vocabulary / words and expressions
- •4. Find, read and translate the sentences with the new words and word combinations
- •5. Have you read the text attentively? Give equivalent English phrases to the following Russian ones
- •6. General understanding. Answer the questions to the text
- •7. Word formation (Different ways to construct the words or new notions)
- •7.1 Arrange the following words in pairs of synonyms
- •7.2 Translate the following groups of words
- •8. Prepositional phrasal verbs
- •9. Choose and use
- •9.1 Insert the necessary verb
- •Essential grammar
- •10. Translate the following sentences
- •Direct and indirect speech
- •11. Change direct speech into indirect
- •12. Change indirect speech into direct
- •Self-Study
- •13. Translate the sentences
- •18. Some additional information from the practitioners.
- •18.1 Read and translate the extract
- •18.2 Analyze the function of –ing forms
- •18.3 Retell the text using indirect speech
- •19. Home reading
- •20. Business crossword. Revise your professional vocabulary down
- •Supplementary texts
- •A freshman’s experience
- •October, 25 th
- •November, 15th
- •How not to Behave Badly Abroad
- •What Do You Expect From the Business
- •The role of knowledge in business
- •Is there a Chamber of Commerce in your city?
- •Home Office: pros and cons
- •Some more factors to securing business success
- •Industry health
- •Capable management
- •Financial control
- •Consistent business focus
- •Anticipating change
- •Developing a company style
1. Read the text a roadmap to success
1. If you want to get to your targeted destination as quick as possible then a business plan is essentially a map to help you do that. Ideally, it gets you from a starting point to the goal: from your basic business concept to a healthy, successful business. It gives a clear idea of the obstacles that lie ahead, and points out alternate routes.
2. Many people view the business planning process as a chore; in fact, it is an opportunity. While creating the business plan, you have the chance to:
Learn about industry and market.
Gain control over business.
Obtain a competitive edge.
3. Learn your industry and market. One of the major benefits you’ll receive from developing a business plan is getting to know your industry and market thoroughly. Even a small amount of information in this area can make a difference.
4. For example, one new entrepreneur, in the course of developing a business plan for his print and frame shop, learned that his *target customers1, middle-class women in the age range of 28 to 45, preferred Impressionist paintings and the colors blue and mauve. As a result, he chose a well-known Impressionist work as his company logo, and he always keeps a blue or mauve print in his window. This entrepreneur learned about his market and acted on what he learned. Business is booming.
5. Get control of your business. The business plan process also helps you, as the most responsible for the growth of your company, gain more control over both the short-term and long-term progress of your business. While developing your business plan, you will increase your understanding of the many forces that have an impact on your company’s success, which in turn will give you a stronger sense of control. A business plan provides mechanisms to enhance your management in these areas: |
"It's easy to sit in an office and think up a brilliant strategy, but you have to be able to execute it. The deciding factor of a plan is really whether it can be executed. We kept looking for what we could do, rather than what we wanted to do." Larry Leigon, President, Ariel Vineyards |
Marketing. By developing marketing plan based on a well-defined target market and evaluation of your industry and competition.
Operations. By evaluating and establishing the procedures, labor deployment, and work flow necessary to run your business from day to day.
Finances. By realistically projecting cash flow, income and expense, *break-even points2, and by creating channels of information to keep you fully informed of your financial picture.
Long-Term Development. Setting specific goals and objectives; identifying milestones; devising an exit plan, if appropriate; and determining how will the position of your company respond to both internal and external changes.
6. Obtain your competitive edge. By evaluating and refining your business concept through the planning process, you will be far more effective when you attempt to convey your message to your target market. Your message will be clearer, and customers will be better able to distinguish your company from the competitors. Evaluating your competition and your company’s strengths and weaknesses provides you with a better sense of how to position your company in relation to competitor’s. Focus and consistency give you a competitive edge.