
- •032401 Реклама
- •Содержание
- •Do you think mass media play an important part in the life of the society?
- •Vocabulary
- •Text 2 public relations dependence on the media
- •Vocabulary:
- •Text 3 tabloid journalism
- •Vocabulary:
- •Text 4 effective media relations
- •Vocabulary:
- •Text 5 media etiquette
- •Vocabulary:
- •Text 6 are you influenced by advertising?
- •Vocabulary:
- •Vocabulary:
- •Text 8 methods of advertising.
- •Vocabulary:
- •Text 9 advertising strategy
- •Vocabulary:
- •Text 10 types of public relations advertising
- •Vocabulary:
- •Text 11
- •Image-building
- •Vocabulary:
- •Text 12 the basics of a print ad
- •Vocabulary:
- •Text 13 using an advertising agency
- •Vocabulary:
- •Text 14 posters
- •Vocabulary:
- •Text 15
- •(Part 1)
- •Vocabulary:
- •Text 16
- •(Part 2)
- •Vocabulary:
- •Text 17
- •How to controle nonverbal communication
- •Text 18 the nature of a speech
- •Vocabulary:
Text 17
Translate the following text into Russian:
How to controle nonverbal communication
A speaker doesn’t communicate to an audience with voice alone. The audience also receives a great deal of nonverbal communication from the speaker. Here is offered an acronym method to help you appear confident and become a better communicator.
S=Smile. It’s one of your best communication tools, always helps make a good first impression, and helps make others want to listen to you.
P=Posture. How you stand or sit makes a big difference. Your physical stance tells other how you feel about yourself. Confident people stand tall and sit straight.
E=Eye contact. A person who is believable and honest «looks you right in the eye». Don’t stare, but look at a person’s face for at least 3 seconds before moving on to look at another person. If you are talking to a group, give your massage to one person at time.
A=Animation. Show you interest in your subject with your energy and animation. Be enthusiastic. Animate your voice by speeding up and slowing down, talking louder and softer at times. Make your face animated. «A» is also for attitude. Make sure you feel good about yourself and what you are doing.
K=Kinetics (motion). Use your arms to make gestures that support your words. Use two-handed, symmetrical gesture, and hold your hands high when gesturing – at about the chest level.
Text 18 the nature of a speech
It is important to know the basic structure of an effective speech and imperative to incorporate these concepts into every speech you prepare.
A Speach is Heard, Not Read
The average speech has only one brief exposure - the few minutes during which the speaker is presenting it. There is no chance to go back, no time to let it slowly digest, no opportunity for clarification. The message must get across now or never.
You may be an accomplished writer, but you must realize that speaking is
something else. The words may be the same, but the grammar, rhetoric, and phrasing are different. It is a different mode of expression - a different language.
One major difference is that you have to build up to a major point and prepare the audience for what is coming. The lead of a written story attempts to say everything in about 15 to 25 words right at the beginning. If a speaker used the same form, most of the audience probably wouldn't hear it. When a speaker begins to talk, the audience is still settling down - so the first one or two minutes are devoted to giving unimportant information: a humorous comment, remarks on how nice it is to be there, and so on.
You should also be aware that people's minds wander. As your speech progresses, you must restate basic points and also summarize your general message.
One platitude of the speaking circuit, but still a valid one, is to "tell them what you are going to tell them, tell it to them, and then tell them what you have told them". In this way, an audience is given a series of guideposts as they listen to the talk.
Some concepts used by writers are of course transferable to speaking. The words you use should be clear, concise, short and definite. Use words that specify, explain, and paint pictures for the audience.