Vocabulary:

billboard – рекламный щит

lament – сожалеть

issue – проблема, вопрос

remain unresolved – оставаться нерешенным

be willing to do – хотеть что-то сделать

opportunity – возможность, шанс

particularly – особенно

convenient – удобный, подходящий

cause – дело

environment protection – охрана окружающей среды

sizable – большой

make incomes – получать доходы

corporation – корпорация, объединение

distribute – распространять

attendee – присутствующий, участник

contribute to – вносить вклад в, содействовать

specify – точно определять

mind – ум

slogan – девиз, слоган

corporate logo – фирменный логотип

symbol – символ

fast – быстрый

Find in the text the words which describe or mean the following:

1. A large sign used for advertising –

2. To express disappointment about something you think is unsatisfactory or unfair –

3. Caring only about money and possessions rather than things relating to the mind and soul, such as art or religion –

4. Something concerning or relating to something –

5. Fairy large –

6. A group of people who have been chosen to work together to do a particular job –

7. To be a member of a group or organization –

Explain how T-shirt can be used as billboard.

Translate in writing the first paragraph from the text.

Text 16

T-SHIRTS AND BUTTONS

(Part 2)

Akin to T-shirts are buttons. They are widely used in political campaigns and at spe­cial events. They are also useful in fund-raising, when they are distributed to people who make donations. In San Francisco one year, money was raised for the ballet by selling "SOB" ("Save Our Ballet") buttons to pedestrians in the downtown area.

Buttons in general have a short life span. They are worn by convention delegates for a few days or by sales representatives during a trade show. Outside of these areas, peo­ple don't generally wear buttons unless they are highly committed to a particular cause.

Buttons call for some creative thinking in terms of expressing your message in one or two words. Advertising specialty firms can make buttons for you. The most expen­sive part is making the original plate or die; after that, buttons in bulk cost only pen­nies apiece to produce.

They don't walk but they do roll - bumper stickers. This once ubiquitous medium is still used to some extent. Most late-model cars have bumpers that are

faced with rubber; neither this surface nor that of the car's body is a good place to attach a stick­er. There are, however, a few places available on some cars, and there are some oppor­tunities for the placement of stickers. As with posters, the prescription is brevity. Five or six words is about right.

Vocabulary:

askin to smth – сродни, близкий, похожий

button – пуговица, кнопка, значок

fund-raising – сбор пожертвований в пользу фонда

make donations – вносить пожертвования

raise money – собирать деньги

ballet – балет, спектакль

pedestrian – прохожий

downtown – центр города

span – короткий промежуток времени

convention – съезд

outside – за пределами

be committed to – быть связанным с

call for – требовать

in terms of – с точки зрения

specialty – специальный ассортимент

plate – пластинка, клише

die – штамп

in bulk – навалом, оптом

apiece – поштучно

bumper – бампер

sticker – этикетка

ubiquitous – повсеместный

face with – облицовывать

rubber – резина

attach – прикрепить

available – доступный

prescription – совет, предписание

brevity – краткость

Translate the following sentences into Russian:

1. Oranges are twenty cents apiece.

2. The die is cast.

3. The issue will be voted on at the annual convention.

4. I have to go downtown later.

5. Is it profitable to buy goods in bulk?

Make up 5 wh-questions about the text.

Explain the following:

1. As with posters, the prescriptions is brevity.

2. They don’t walk but they do roll-bumper stickers.

Sum up the text. Write down three or four sentences.