Vocabulary:

the American Management Association – Американская Ассоциация менеджмента. Основана в 1923 г. Штаб-квартира в Нью-Йорке

poster – афиша, плакат, постер

variety - разнообразие

setting – окружение, окружающая обстановка

create - создавать

awareness – осознание, осведомленность

remind smb.of – напомнить к-л.

bulletin board – доска объявлений

employee - служащий

precaution – предостережение, предосторожность

buckle up – пристегнуть ремни

light-hearted – беззаботный, беспечный

drape - драпировать

stock movie photo – кадр из фильма

caption - титр

campaign – компания, мероприятие

prevent AIDS – помешать распространению СПИДа

get flu shots – получить лекарства от гриппа в виде инъекции

have pets neutered – стерилизовать домашний животных

lethal – летальный, смертельный

collage - коллаж

banned - запрещенный

item - предмет

overseas – из-за моря, из-за границы

contain - содержать

pests - вредители

disease - болезнь

devastate – опустошать, разорять

destroy - уничтожать

environment – окружающая среда

be in doubt - сомневаться

exhibits - экспонаты

art shows – показы произведений искусства

treatment – подход, обработка

promote - способствовать

attendance - посещение

mailers – рекламно-информационные материалы, рассылаемые по почте

recipient - получатель

display – выставлять, показывать

attractively -привлекательно

visual – наглядный

convey - передавать

relatively - относительно

relate – излагать, передавать

properly – как надо

assess - оценивать

ready-to use – готовый к употреблению

logo – логотип, фирменный знак

localize – ограничить распространение

Write questions to the following answers:

1………………………? Many companies use posters on bulletin boards to remind employees about basic company policies and safety precautions.

2………………………? Government agencies often use posters as part of public information campaigns about preventing AIDS, getting flu shots, or having pets neutered.

3………………………? The poster, often a piece of art itself, can promote attendance and can also be sold as a souvenir of the show.

4………………………? Posters can also be used as mailers to business prospects and key opinion leaders.

5………………………? A poster should be relatively large, convey and only one basic idea, and use only a few words to relate basic information.

6………………………? Costs can be controlled, often by buying ready-to-use posters from printers and having the organization’s name or logo printed on them.

Explain the following:

1.Museum exhibits and art shows lend themselves to poster treatment.

2.To be effective, a poster must be attractively designed and have strong visual

elements.

3.Posters, if done properly, can be expensive to design and produce.

Text 15

T-SHIRTS AND BUTTONS

(Part 1)

T-shirts have been described as "walking billboards", and some people, including sociologists, lament the fact that people are so materialistic that they willingly become walking ads for products, service, and social or political issues. Why people do this remains unresolved, but the fact is that they do spend their own money to advertise things with which they may or may not have any direct connection.

Because so many people are willing to serve as billboards, you may find an opportu­nity to use this medium, which is particularly convenient for causes such as environ­mental protection. Often such groups make sizable incomes from the sale of T-shirts.

Corporations don't usually sell T-shirts, but they do distribute them to attendees at conferences, sales meetings, picnics, and other events. In these situations, the T-shirts contribute to a feeling of belonging to a team.

Almost every town and city in America has at least one shop where you can order T-shirts. You can specify just about anything your mind suggests - slogans, corporate logos, symbols, and so on. The process is simple and fast, and the costs are low. At some time, almost any organization may find T-shirt ads useful.