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Situatsii_ekzamen_ET-31-32.docx
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  1. Speak about your interests, skills, strengths and weaknesses in tourism industry.

I think everyone knows that work in tourism - this is not only interesting but also very difficult. Every day must meet a large number of tourists, it is necessary to know the answer to any question customers. But despite this, I really want to work in the tourism industry. But understanding that everybody does not take this job, I'll try to tell you about their interests, skills, strengths and weaknesses in the tourism sector. My interests. 1. help people to relax, to inform them about the places they are interested. 2. improve your vocabulary. 3. get good, highly paid jobs. 4. I would like to visit different countries and places. My skills. 1. Ability to communicate 2. Ability to get out of a difficulty 3. It is easy to orient themselves in new surroundings 4. Think logically My strengths. 1.Diligence 2. Persistence 3. Inquisitiveness My weaknesses. 1. I can not stand the strict regulation and routine work. 2. I can not live on a strict plan. 3. Mistake in documents.

  1. What sales promotion techniques are used in tourism?

The idea of promotion is to sell your product. It begins with awareness, with making the customer aware that the product exists. Use of promotion is to make customers understand that your product is better than other similar products. Advertising is one of the things we do in promotion, but it's not the only technique. Apart from advertising - you know, magazines, TV, the media in general - there's also Public Relations. This could be an article in a newspaper or magazine. An article is free publicity, though it's never really free! There's what we call direct marketing. The provider- that could be a tour operator with a package holiday, or an airline with a special offer - the provider contacts the customer directly, usually by mailing information and news directly to the customers on their database. A lot of small tour operators use email, but for most big companies, direct marketing is letters through your door. There's also personal selling. Now that does need an intermediary, because personal selling is a travel agent sitting with a client. And it's knowing who you spoke to last week and what they want. Personal selling's your smile. It's the human touch.

  1. Describe different alternative holiday types.

Adventure travel is a type of tourism, involving travel to remote, exotic and possibly hostile areas. It’s rapidly growing in popularity, as tourists seek different kinds of vacations. Adventure travel may be any tourist activity, including two of the following three components: a physical activity, a cultural exchange or interaction and engagement with nature. Adventure tourism gains much of its excitement by experiencing culture shock or through the performance of acts, that require significant effort and involve some degree of risk and physical danger. This may include activities such as mountaineering, mountain biking, rafting, rock climbing and etc. Ecotourism is a form of tourism that involves visiting natural areas in the remote wilderness or urban environments, travel to destinations where flora, fauna, and cultural heritage are the primary attractions. Its purpose is to educate the traveler; provide funds for ecological conservation; directly benefit the economic development and political empowerment of local communities; and foster respect for different cultures and for human rights. For many countries, ecotourism is not simply activity to finance protection of the environment, but is a major industry of the national economy. Culture tourism is the subset of tourism concerned with a country or region's culture, specifically the lifestyle of the people in those geographical areas, the history of those peoples, their art, architecture, religion(s), and other elements that helped shape their way of life. Cultural tourism includes tourism in urban areas, particularly historic or large cities and their cultural facilities such as museums and theatres. It can also include tourism in rural areas showcasing the traditions of indigenous cultural communities (i.e. festivals, rituals), and their values and lifestyle. This form of tourism is also becoming generally more popular throughout the world.

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