- •Unit 2 restaurant concept and ambiance
- •1. Read and translate the following international words:
- •2. Read and translate the following groups of words derived from a common root:
- •Reading
- •3. Read the text and translate it. While reading the text try and find answers to these questions:
- •Restaurant concept and ambiance Restaurant Concept
- •Restaurant Ambiance
- •Vocabulary focus
- •4. Match the words and phrases on the left with the correct equivalent on the right:
- •5. Match the synonyms:
- •6. Match the antonyms:
- •7. Match the words on the left with the correct definitions on the right:
- •8. Answer the questions on the text:
- •9. Complete the sentences using proper words and phrases in the box.
- •10. Say whether the following statements are true or false.
- •11. On the basis of the following information about a theme restaurant try to determine whether it makes a good return on investment. The following words and phrases will come in handy:
- •12. Work in pairs:
- •Сомелье - кто это?
- •Case Study corporate profile: red lobster(part 2)
- •1. Read the supporting article and provide detailed answers to the case questions below.
- •A Commitment to Quality
- •2. Identify key points in the text and extract information from it to pass on to your partner.
- •3. Let your partner see whether key points identified by you are the same as those covered in the text. Let him agree or disagree with you.
Case Study corporate profile: red lobster(part 2)
Background:
Commitment to quality, value and service for the guests has resulted in 25 years of consistent growth and success of the Red Lobster restaurant chain. An important contributor to this successful climb has been an uncompromising commitment to high-quality seafood and enhanced service.
1. Read the supporting article and provide detailed answers to the case questions below.
(continued)
«The Red Lobster concept is designed to offer quality seafood at moderate prices in a contemporary, nautical setting», says Red Lobster president Jefferey O'Hara. «Our commitment to quality, value and service for our guests has resulted in twenty-five years of consistent growth». All Red Lobster restaurants are company-owned and company-operated, offering comfortable and efficient table service in an informal family atmosphere. Red Lobster menus feature a broad selection of shellfish and daily fresh fish entrees, in addition to beef, chicken, and seafood-steak combination platters.
The original restaurant in Lakeland, Florida, was such an immediate success that it was necessary to enlarge and remodel it within the first month of operation. Two years later, in 1970, Red Lobster's five restaurants attracted the attention of General Mills, which purchased the chain and provided the necessary resources for rapid nationwide expansion.
A Commitment to Quality
An important contributor to this successful climb is an uncompromising commitment to quality. «Through our rigorous inspection systems... from the seafood purchased directly from the world's best commercial fisherman to the food served in the restaurant, Red Lobster assures quality in purchasing, distribution and restaurant operations», O'Hara says. The Red Lobster quality assurance program is recognized as a foodservice industry leader. The program includes strict purchasing standards and inspections at various critical points. Ongoing laboratory testing of products before shipment to restaurants and quality control training for managers of each restaurant assure that quality is a priority — «from sea to table».
Additionally, in the United Slates, voluntary seafood inspection programs administered by the United States Department of Commerce (U.S.D.C.) are a further test of quality assurance for the restaurant chain. All Red Lobster seafood carries the U.S. and/or Canadian seafood inspection approval.
«We believe our success is the result of the strength of our original seafood concept, our commitment to quality, the job our employees consistently perform daily, and a dynamic menu that meets seafood lovers' changing tastes» [1, 221].
Vocabulary notes
corporate profile портрет фирмы
to feature ярко демонстрировать; открыто проявлять
shellfish моллюски; ракообразные
platter (Am. E.) большое плоское блюдо
nationwide в масштабах всей страны
to attract attention привлекать внимание
uncompromising бескомпромиссный
commitment приверженность
rigorous строгий, неуклонный
fisherman зд. компания, специализирующаяся на ловле рыбы
to assure зд. гарантировать
critical point зд. важнейший момент
shipment доставка, поставка
priority нечто самое главное, первостепенное, приоритетное
strength зд. правильность; прочность
Case questions:
1. What service do all Red Lobster restaurants offer?
2. What is the main reason for Red Lobster'?, twenty-five years of consistent growth?
3. Who offers and operates all Red Lobster restaurants?
4. What turned out to be the most important contributor to Red Lobster'?, successful climb to success?
5. What does the Red Lobster quality assurance program include?
6. What approval do all Red Lobster seafood carry?
Role-play:
Pretend you are supposed to explain the main reasons of your restaurant's success to your friend. Besides, you want to give her sound advice as to how create her own restaurant concept and make a profitable use of it.
While making a final decision consider the following issues:
— she is educated and experienced enough;
— she is already an experienced restaurateur;
— her desire to become a leader in this market niche;
— to show an uncompromising commitment to high-quality seafood and enhanced service;
— her willingness to make up dynamic menus that meet seafood lovers' changing tastes;
— her abilities to provide the necessary resources for rapid nationwide expansion.