9. Complete the sentences using proper words and phrases in the box.

business; commercial; should create; a certain concept; with a theme; the restaurant; the ambiance

1. The best-known atmospheric restaurants are those ______.

2. The restaurant________is exciting and challenging.

3. Entering the restaurant guests immediately react to

4. Every restaurant represents________and projects an image.

5. To open up a particular kind of restaurant one________a spe­cific atmosphere.

6. ______concept has an immediate sensory impact on customers.

7. Approximately 200_____restaurants do business in Manchester.

10. Say whether the following statements are true or false.

Comment on the true statements and correct the false ones.

1. Guests do not react to the ambiance immediately on entering the restaurant.

With the right food, service, atmosphere, and location one will undoubtedly make a good return on investment.

Creating and operating a restaurant business is quite a problem for the winners.

4. Guests often describe a restaurant by the net operating percent­age that it makes.

5. In selecting a restaurant both immediate conscious and subcon­scious effects on guests should be taken into account.

6. Businessmen opening up restaurants usually look for an original

concept.

7. To attract the market guests are placing a great emphasis on at­mospherics.

Discussion

11. On the basis of the following information about a theme restaurant try to determine whether it makes a good return on investment. The following words and phrases will come in handy:

• to open up a particular kind of restaurant;

• one of the best restaurants in town;

• to create a special atmosphere;

• concept;

• subconscious;

• to determine its target market;

• winner;

• guests;

• operating a restaurant business is fun;

• lots of people coming;

• to create special effects for patrons;

• to prove very profitable.

After having done the task describe this theme restaurant in detail.

12. Work in pairs:

a) Look at the following words and phrases and think of a story that might combine them all. You may reorder them in any way you like using any form of the verb:

• investment;

• opened up a new restaurant;

• concept;

• theme;

• tens of new local restaurants had already closed;

• the majority of those restaurants were quite plain;

• created an atmosphere of intimacy;

• atmospherics were built with the restaurant concept;

• the business was relatively easy to enter;

• it was deceptively difficult to succeed in it;

• however;

• worked at a profit;

• is still making a good return on investment.

b) When you have decided upon the story, tell it to your partner. Then listen to that of your partner. Ask each other as many questions as you can to learn further details or clarify some points.

13. Entitle the paragraphs beginning with the words:

For the winners...

The challenge is to create...

The odds in favor...

14. Divide the text into other logical parts and entitle each of them.

15. Give a summary of the text.

16. Translate this text into English: