- •Business plan for the new venture Master Thesis
- •Valovaya str.,
- •Declaration of Authorship
- •Abstract
- •Contents
- •1. Introduction………………………………………………………………………………..6
- •2 Theoretical Framework…………………………………………………………………..11
- •4.1. World’s industry outlook…………………………………………………………….….37
- •4.2. Economic trends affecting consulting services in Russia…………………………….…58
- •4.3. Types of consulting firms in Russia…………………………………………………….39
- •6.2 Target customer segments………………………………………………………………...71
- •8. Financial Plan………………………………………………………………………………78
- •6. Conclusion and recommended future work…………………………………………….85
- •7. Appendix a……………………………………………………………………………….88
- •1. Introduction
- •Background
- •1.2 Purpose and objectives of the Master thesis Purpose
- •Objectives of the Master thesis:
- •1.3 Methods and approaches of mastering business plan
- •Data collection
- •1.4 Outline of the Master thesis
- •2. Theoretical framework
- •2.1 Entrepreneurship in business services
- •2.1.1 Entrepreneurial qualities
- •2.1.2 The new venture decision making
- •2.1.3 The new venture creation process
- •2.1.4 Stages of company growth
- •Identify and Define a Market Niche
- •2.2 Management structure in consulting business and types of consulting activities
- •2.3 Tools to create business plan of the new enterprise
- •3. Company idea
- •3.1 Motivation for establishing the new business entity
- •3.2 Positioning concept of the company
- •4. Market analyses
- •4.1. World’s industry outlook
- •4.2. Economic trends affecting consulting services in Russia
- •4.3. Types of consulting firms in Russia
- •4.4 Qualitative evaluation of consulting services
- •4.5 Market capacity and market growth
- •4.6. Main factors of competition
- •5. Business Plan
- •1. Executive Summary
- •1.1 Vision and Mission
- •Vision Statement
- •1.2 Core competences
- •1.3 Management Team
- •1.4 Legal form of company Ownership
- •1.5 Service Targeting
- •1.6 Financial Summary
- •1.6.1. Financial objective
- •Products Through of experience of Marktune consultants have been practicing marketing management, financial management, human resources management and information technologies management consulting.
- •4. Competitor Analysis
- •5. Swot Analysis
- •6. Marketing Plan
- •6.1 Marketing Objectives
- •6.2 Target customer segments
- •6.3 Size of the market and market share of Marktune
- •6.4 Marketing Strategies
- •6.4.1 Products
- •6.4.2 Price
- •6.4.3 Distribution
- •6.4.4 Promotion
- •Investment in Advertising and Promotion
- •7. Key Strategic Issues
- •8. Financial Plan
- •8.1 Start-up costs
- •8.2 Sales Forecast
- •8.3 Organization Structure Chart
- •8.4 Projected financial statements
- •8.5 Business Ratios
- •6. Conclusion and recommended future work
- •7. Appendix a
- •Magazine articles
- •40 Http://www.Raexpert.Ru/ratings/consulting/2009/
- •41 Http://www.Raexpert.Ru/ratings/consulting/2009/
1.2 Purpose and objectives of the Master thesis Purpose
Setting up the direction (model business plan) of the new venture that provides high quality services in management consulting that will assist to the clients in marketing, finance, human resources, and information technologies.
Objectives of the Master thesis:
To streamline the theoretical knowledge and formal business plan issues we should set material, which is suppose to be not quantitative, objectives.
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Establish knowledge for creating of the new enterprise; identify theoretical strategic aspects, including study of entrepreneurship in contacts of business leadership.
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Evaluate perspective marketing success of the entrepreneurial team, including competitive situation, identification of demand for services, and SWOT-analyses. Provide analyses for go or not go decision.
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Set up a business plan for attraction of capital for the new venture. Establish strategic issues of the new company and to calculate profitability of the new venture.
1.3 Methods and approaches of mastering business plan
In the Thesis researcher uses methods that aim to improve planning and create model of the new profitable venture in management consulting. The second Chapter of the Thesis consists of the presentation of up to date accesses to entrepreneurship, organizational issues of the new venture, marketing and strategic tools for business planning.
A scientific method1 is used by organizing the new venture concept. It refers to a scope of techniques for investigating phenomena, acquiring new knowledge, or correcting and integrating previous knowledge. This method is based on gathering observable, empirical and measurable evidence subject to specific principles of reasoning. The scientific method consists of the collection of data through observation and experimentation, and the formulation and testing of hypotheses.
Essential approaches in strategic planning of the new venture generalize required volume of information. Three main approaches are used 2:
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Systems planning emphasizing on “corporate top down approach”,
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SWOT (Strengths and Weaknesses, Opportunities and Threats),
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Marketing approaches.
Actual business planning is conducted by implementation of activity planning, sales forecasting, financial planning and perspective financial analysis of the new venture.
Data collection
Working with this Thesis the researcher uses two main sources of data: primary and secondary data. There are four main types of original data that were used: observations, surveys, interviews and experiments. The secondary data that contains less focused for particular research information include books, journal articles, online data sources and others.
The important data sets are come from the specialized events organized especially for entrepreneurs. Important supportive knowledge and opinions that put in marketing and business plan were attained from business executives, MBA graduates of top business schools who launched companies.
Other important source of knowledge for business planning in services and that could be used in further operational management is Outside Consultancy Board (or term used as Outside Advisory Board3). This Board established by finding and maintaining links with experts: business friends, former employers or supervisors, retired business people from industry of market research and promotion, professionals, investors, specialised consultants and experts in marketing.