- •Business plan for the new venture Master Thesis
- •Valovaya str.,
- •Declaration of Authorship
- •Abstract
- •Contents
- •1. Introduction………………………………………………………………………………..6
- •2 Theoretical Framework…………………………………………………………………..11
- •4.1. World’s industry outlook…………………………………………………………….….37
- •4.2. Economic trends affecting consulting services in Russia…………………………….…58
- •4.3. Types of consulting firms in Russia…………………………………………………….39
- •6.2 Target customer segments………………………………………………………………...71
- •8. Financial Plan………………………………………………………………………………78
- •6. Conclusion and recommended future work…………………………………………….85
- •7. Appendix a……………………………………………………………………………….88
- •1. Introduction
- •Background
- •1.2 Purpose and objectives of the Master thesis Purpose
- •Objectives of the Master thesis:
- •1.3 Methods and approaches of mastering business plan
- •Data collection
- •1.4 Outline of the Master thesis
- •2. Theoretical framework
- •2.1 Entrepreneurship in business services
- •2.1.1 Entrepreneurial qualities
- •2.1.2 The new venture decision making
- •2.1.3 The new venture creation process
- •2.1.4 Stages of company growth
- •Identify and Define a Market Niche
- •2.2 Management structure in consulting business and types of consulting activities
- •2.3 Tools to create business plan of the new enterprise
- •3. Company idea
- •3.1 Motivation for establishing the new business entity
- •3.2 Positioning concept of the company
- •4. Market analyses
- •4.1. World’s industry outlook
- •4.2. Economic trends affecting consulting services in Russia
- •4.3. Types of consulting firms in Russia
- •4.4 Qualitative evaluation of consulting services
- •4.5 Market capacity and market growth
- •4.6. Main factors of competition
- •5. Business Plan
- •1. Executive Summary
- •1.1 Vision and Mission
- •Vision Statement
- •1.2 Core competences
- •1.3 Management Team
- •1.4 Legal form of company Ownership
- •1.5 Service Targeting
- •1.6 Financial Summary
- •1.6.1. Financial objective
- •Products Through of experience of Marktune consultants have been practicing marketing management, financial management, human resources management and information technologies management consulting.
- •4. Competitor Analysis
- •5. Swot Analysis
- •6. Marketing Plan
- •6.1 Marketing Objectives
- •6.2 Target customer segments
- •6.3 Size of the market and market share of Marktune
- •6.4 Marketing Strategies
- •6.4.1 Products
- •6.4.2 Price
- •6.4.3 Distribution
- •6.4.4 Promotion
- •Investment in Advertising and Promotion
- •7. Key Strategic Issues
- •8. Financial Plan
- •8.1 Start-up costs
- •8.2 Sales Forecast
- •8.3 Organization Structure Chart
- •8.4 Projected financial statements
- •8.5 Business Ratios
- •6. Conclusion and recommended future work
- •7. Appendix a
- •Magazine articles
- •40 Http://www.Raexpert.Ru/ratings/consulting/2009/
- •41 Http://www.Raexpert.Ru/ratings/consulting/2009/
7. Appendix a
Curriculum Vitae of Stepanov Sergey Vladimirovich, co-founder of Marktune
Professional Objective
As an entrepreneur in the field of marketing and business consulting it is my personal interest to pursue a consulting career in which I can utilize my gained knowledge in a range of challenging projects that need high performance solutions and require constant innovation. Personal strengths that allow me to successfully execute given tasks include competent team leadership, strong communication skills and the ability to manage several projects simultaneously.
Education 2011 — Offenburg Graduate School, MBA, International Business Consulting, (Germany). Specialisation in marketing, business development, information technologies, project management, financial logistic, financial and business planning. 2000 — Saratov State Social & Economical University (Russia), Management and Economical Department, Specialist in Marketing (Diploma with distinction) |
Experience
October 2009 – current, self employed (Russia, Moscow) Business Consultant
Active client search: “cold callings”, clients’ data-base development, meetings with clients, product cost calculation, contracts signing. Financial planning, Business plan development, Marketing research and Marketing outsourcing. Projects: Business planning for a new medical chain in Moscow; Business planning for paid road in Moscow region; Business planning and strategy development for a new water manufacturer; Business planning for souvenir factory “Fedoskino”; Marketing outsourcing for “Specter Invest” – asset management company in Moscow; Business planning and strategy development for a new staff outsourcing company in Moscow.
July 2009 – October 2009, Anesta-Audit Ltd. (Russia, Moscow) Director in Commerce
Managed sales and Sales Department; Development of Strategic Planning; Marketing Planning and Cost Management; Product management; Internet marketing; Presentations; Advertisement activities; Communication with Mass Media; Participations in exhibitions. Achievement: Start-up of new project.
August 2008 - March 2009, Lufthansa Consulting (Germany, Frankfurt-on-Main) Trainee and Diploma Analytical support for CIS Market; Communications with potential clients; Marketing research.
September 2004 – June 2007, Russian Regional Development Bank (Russia, Moscow) Head of Marketing Supervision of marketing activities of branch offices; Developing banking products; Organized the promotion of new products; Conducted research before entering new market segments (retail crediting, mortgage, real estate); Developing the Bank’s retail strategy; Coordinating sales and performing their comprehensive analysis; Conducting marketing and strategy research of financed industries. Skills and experience acquired: Start-up marketing unit in organization with more than 500 officers. Achievement: Organization of retail business with high added-value.
March 2003 – September 2004, Financial Group ZERICH (Russia, Moscow) Head of Marketing Unit Conducted marketing research into financial and non-financial markets; Carried our research supporting the development of new financial products. Skills and experience acquired: Strong analytical skills acquired.
May 2001 – March 2003, Dohodniy Dom – Brokerage and Asset Management (Russia, Saratov) Head of Marketing Department Marketing events organization; Expansion of client’s base (Brokerage services, Asset management, and Mutual funds). Skills and experience acquired: Expanding of new services; Internet promotions and sales. July 2000 – December 2000, Garware Wall Ropes Ltd. (India, Puna) Executive Trainee Export sales of synthetic ropes and nettings.
Skills and experience acquired: Experience of international sales and global marketing. Achievement: manage several successful contracts with new clients from CIS. |
Citizenship: Russian. Languages: Russian: mother tongue; English: fluent, German: intermediate level, and Spanish: intermediate level. |
Computer literate: Word, Excel, Power Point, Access, SAP и Internet. |
References