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Файл:Master_Thesis_Business_Plan_for_the_new_venture....doc
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- •Business plan for the new venture Master Thesis
- •Valovaya str.,
- •Declaration of Authorship
- •Abstract
- •Contents
- •1. Introduction………………………………………………………………………………..6
- •2 Theoretical Framework…………………………………………………………………..11
- •4.1. World’s industry outlook…………………………………………………………….….37
- •4.2. Economic trends affecting consulting services in Russia…………………………….…58
- •4.3. Types of consulting firms in Russia…………………………………………………….39
- •6.2 Target customer segments………………………………………………………………...71
- •8. Financial Plan………………………………………………………………………………78
- •6. Conclusion and recommended future work…………………………………………….85
- •7. Appendix a……………………………………………………………………………….88
- •1. Introduction
- •Background
- •1.2 Purpose and objectives of the Master thesis Purpose
- •Objectives of the Master thesis:
- •1.3 Methods and approaches of mastering business plan
- •Data collection
- •1.4 Outline of the Master thesis
- •2. Theoretical framework
- •2.1 Entrepreneurship in business services
- •2.1.1 Entrepreneurial qualities
- •2.1.2 The new venture decision making
- •2.1.3 The new venture creation process
- •2.1.4 Stages of company growth
- •Identify and Define a Market Niche
- •2.2 Management structure in consulting business and types of consulting activities
- •2.3 Tools to create business plan of the new enterprise
- •3. Company idea
- •3.1 Motivation for establishing the new business entity
- •3.2 Positioning concept of the company
- •4. Market analyses
- •4.1. World’s industry outlook
- •4.2. Economic trends affecting consulting services in Russia
- •4.3. Types of consulting firms in Russia
- •4.4 Qualitative evaluation of consulting services
- •4.5 Market capacity and market growth
- •4.6. Main factors of competition
- •5. Business Plan
- •1. Executive Summary
- •1.1 Vision and Mission
- •Vision Statement
- •1.2 Core competences
- •1.3 Management Team
- •1.4 Legal form of company Ownership
- •1.5 Service Targeting
- •1.6 Financial Summary
- •1.6.1. Financial objective
- •Products Through of experience of Marktune consultants have been practicing marketing management, financial management, human resources management and information technologies management consulting.
- •4. Competitor Analysis
- •5. Swot Analysis
- •6. Marketing Plan
- •6.1 Marketing Objectives
- •6.2 Target customer segments
- •6.3 Size of the market and market share of Marktune
- •6.4 Marketing Strategies
- •6.4.1 Products
- •6.4.2 Price
- •6.4.3 Distribution
- •6.4.4 Promotion
- •Investment in Advertising and Promotion
- •7. Key Strategic Issues
- •8. Financial Plan
- •8.1 Start-up costs
- •8.2 Sales Forecast
- •8.3 Organization Structure Chart
- •8.4 Projected financial statements
- •8.5 Business Ratios
- •6. Conclusion and recommended future work
- •7. Appendix a
- •Magazine articles
- •40 Http://www.Raexpert.Ru/ratings/consulting/2009/
- •41 Http://www.Raexpert.Ru/ratings/consulting/2009/
40 Http://www.Raexpert.Ru/ratings/consulting/2009/
41 Http://www.Raexpert.Ru/ratings/consulting/2009/
42 http://www.treko.ru/show_article_1048
43http://www.tmconsult.ru/Inter/tmc/lib.nsf/PrintView/E4479910441250FCC3256DF100427440?OpenDocument
44 http://www.sportlaw.ca/articles/riskmanagement_management_by_values.pdf
45 http://business.highbeam.com/industry-reports/industry/management-consulting
46 http://www.raexpert.ru/rankingtable/?table_folder=/consult/2009/main/
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