MANAGEMENT CONSULTING COMPANY

Consultancy takes an active role in all aspects of consulting engagements, identifying issues, forming hypotheses, planning and conducting interviews and analyses, synthesizing conclusions into recommendations, and helping to implement change.

/McKinsey’s Moscow office/

Business plan for the new venture Master Thesis

Supervisor: Prof. Dr. Rainer Fischer

Winter Semester 2010 - 2011 Author: Stepanov Sergey

IBC 3

Moscow, Russia

Valovaya str.,

ft. 11/19, app. 46

Declaration of Authorship

I declare in lieu of an oath that the Master thesis submitted has been produced by me without illegal help from other persons. I state that all passages which have been taken out of publications of all means or unpublished material either whole or in part, in words or ideas, have been marked as quotations in the relevant passage. I also confirm that the quotes included show the extent of the original quotes and are marked as such. I know that a false declaration will have lead to legal consequences.

06.12.2010

Abstract

This research project investigates problem of business planning for a new venture. The analysis and business plan are made for the management consulting company. This consulting project is led by three former master students and entrepreneurs, including the author of this Thesis. The core service of the new venture is marketing management consulting and supportive services are financial, human resource and information technologies management consulting.

This Thesis accumulates knowledge about entrepreneurship, organizational development and consulting business. The knowledge results in developing marketing and business plan of the new company. The Thesis includes research of Russian consulting market and sets strategic objectives for the entrepreneurial team. It composes the marketing mix of the new management consulting company.

Final part of the Thesis includes financial plan of the new venture. Financial statements and business ratios of the new company are also calculated.

Contents

Abstract…………………………………………………………………………………….…3

1. Introduction………………………………………………………………………………..6

1.1 Background………………………………………………………………………………..6

1.2 Purpose and objectives of the Master thesis……………………………………………….7

1.3 Methods and approaches of mastering business plan…………………………………….. 8

1.4 Outline of the Master thesis………………………………………………………………..9

2 Theoretical Framework…………………………………………………………………..11

2.1 Entrepreneurship in business services……………………………………………………11

2.1.1 Entrepreneurial qualities………………………………………………………………..11

2.1.2 The new venture decision making…………………………………………………...…13

2.1.3 The new venture creation process……………………………………………….……..14

2.1.4 Stages of company growth………………………………………………………..……16

2.2 Management structure in consulting business and types of consulting activities……..…19

2.3 Tools to create business plan of the new enterprise……………………………..……….23

3. Company idea…………………………………………………………………….………31

3.1 Motivation for establishing the new business entity……………………………………..31

3.2 Positioning concept of the company…………………………………………………..…33

4. Market analysis………………………………………………………………….……….37