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Production

Money Personnel

In fact, the basic components of any organization are:

- people that work for an organization;

- objectives that an organization has to achieve;

- management that enforces the personnel to achieve these objectives.

No doubt, an organization is, first of all, a social institute. The key role of its management is the mobilization of all resources for achievement of basic objectives, effective adaptation to the environmental changes, and decision-making.

Any organization has the following resources at its disposal: human; material; energy; financial; informational; technological; time.

All these resources ensure its stable work. The main aspect here is the human one, it provides creativity, produces economic results, and is inexhaustible. The process of management should be focused on mobilization of all resources that could lead to the optimum result with minimum costs.

Before developing its strategy, a company should consider all its strong and weak points, pool all corporate resources, which enlarge or limit its spectrum of possibilities.

The effective strategy ensures the best correlation between the market conditions and company resources.

In fact, any organization is known to create value for their clients through the sphere of its activities. The value can be calculated according to the number of buyers, willing to pay for a company’s product. Actually, a firm starts to organize its entire value chain by managing its activities, and finally, gains the competitive advantage. The firm’s value chain is closely connected with the whole value system.

Supplier Value Chains – Firm Value Chains – Channel Value chains – Buyer Value Chains.

There are many points of interaction between all there links that represent the independent activities.

Answer the questions to Unit 3

1. What are the external environmental aspects?

2. Can you name the factors of direct and indirect-action environment?

3. What is meant by a business environment?

4. Why can no one existing firm ignore the influence of the environment?

5. In what way can a company take the environment aspects in account?

6. What factors constitute the base for threats and opportunities?

7. What are the aims of a company activity?

8. Why a protection of environment so important for a company?

10.Why the protection of the environment vital for the future generations?

11. What are your company’s activities?

12. What kind of resources does any company use?

13. What points should a company take into account before developing its strategy?

14. What are the resources, which enlarge company possibilities?

15. Which of resources can limit a spectrum of possibilities?

16. What is a value chain?

17. Do you agree that the most important component of every firm is its personnel?

Vocabulary to Unit 3

1. environment n окружающая среда

2. external adj. внешний

3. overestimate v переоценивать, давать слишком высокую оценку

4. be vital быть жизненно важным, существенным,

5. offering n предложение (в том числе на продажу)

6. take into account учитывать, принимать во внимание

7. dependent adj. обусловленный, зависящий ( от обстоятельств)

8.depend (on, upon) v 1)зависеть, находиться в зависимости от;

2) положиться (на кого-л.), рассчитывать (на кого-л., что-л.)

9. law n закон, правопорядок

10. nature n природа

11. direct –action прямые, решительные действия

12. indirect- action косвенное, опосредованное воздействие

13. volatility n изменчивость, непостоянство, неустойчивость

14. uncertainty n - неуверенность, колебание, сомнение

15. interrelatedness n взаимосвязанность

16. complexity n сложность, запутанное дело, трудность

Syn: complication

17. public values общественные ценности

18. bear v 1)иметь обладать (свойством): 2) иметь обладать (влиянием, властью)

19. aim n намерение, цель

aim (to) v 1) направлять, нацеливать: 2) стремиться

20. attend (to) v 1) уделять внимание ( кому-л., чему-л.): 2) upon, on сопровождать, сопутствовать

21. attitude (to, towards – к чему-либо) n позиция, отношение

22. lead v 1) вести, возглавлять, руководить, управлять, командовать:

2) приводить влиять, убеждать

23. variety n многообразие, разнообразие, многосторонность (интересов)

24. headquarter n штаб-квартира, головной офис

25. core product основной продукт

26 growth rate темп роста

27. workforce рабочая сила

28. turnover n оборот

29.current adj.1)текущий, современный: 2)популярный, распространеный

30. . pre-tax profit прибыль, полученная до уплаты налогов

31. market share рыночная доля

33. target market целевой рынок

34. threat n угроза

35. at one’s disposal в чьем-либо распоряжении

36. inexhaustible adj. неистощимый, неисчерпаемый

37. correlation n взаимосвязь, соотношение, корреляция

Syn.: interdependence

38. pool v объединять в общий фонд

39. value chain цепочка приращений, добавления стоимости

Unit 4 Planning

Some basic terms

1. Goals. Goals are specific accomplishments that must be accomplished in total, or in some combinations, in order to achieve some larger, overall results preferred from the system, for example, the mission of an organization.

2. Strategies or activities. These are the methods or processes required in total, or in some combination, to achieve the goals.

3. Objectives. Objectives are specific accomplishments that must be acco0mplished in total, or in some combinations, to achieve the goals in the plan. Objectives are usually “milestones” along the way when implementing the strategies.

4. Tasks. Particularly in small organizations, people are assigned various tasks required to implement the plan. If the scope of the plan is very small, tasks and activities are often essentially the same.

5. Resources (and Budgets). Resources include the people, materials, technologies, money, etc., required to implement the strategies or processes. The costs of these resources are often depicted in the form of a budget.