- •Аннотация
- •Содержание
- •Lexical material: What is economics?
- •I. Read and translate the text
- •Vocabulary
- •Vast – обширный
- •Income - доход
- •Interest rate – процентная ставка
- •II. Answer the questions
- •III. Make up your own examples with the vocabulary given above
- •IV. Put all types of questions to the sentences
- •V. Agree or disagree with the following statements
- •VI. Say in your own words what each of the following outstanding people thought of economics and economists:
- •George Bernard Show
- •Alfred Marshall
- •Lionel Robbins grammar: Passive voice
- •Exercises
- •Exercise 8. Remake the sentences using Passive Voice like shown in the example: We often speak about him – He is often spoken about.
- •Additional study: Economics’ study
- •I. Read and translate the text
- •Vocabulary
- •The resources necessary to satisfy the wants are limited.
- •VII. Complete the sentences
- •VIII. Read and translate the text and then answer the question: What do economics do?
- •IX. Write a composition called “The economics” using the information from the texts in this unit and your own point of view
- •X. Retell your composition unit 2 lexical material: The economy of Russia
- •Read and translate into Russian
- •Vocabulary
- •II. Answer the questions
- •III. Make up your own sentences with the vocabulary
- •IV. Complete the sentences
- •V. Agree or disagree with the following statements
- •VI. Prepare a report on the topic “Russia’s economics” using the text and some additional information
- •VII. Retell your report grammar: Past and Future Perfect
- •Exercises
- •Helen finished the work. Then she went out. Helen went out after she had finished her work.
- •Additional study: Macroeconomics, microeconomics
- •I. Read and translate the text Macroeconomics
- •Vocabulary
- •Individual households – индивидуальные хозяйства
- •Values – ценности
- •II. Answer the questions
- •Microeconomics
- •Vocabulary
- •II. Answer the questions
- •Difference between micro and macroeconomics
- •Tara and Nancy come to their economics’ teacher Mr. Williams for tutoring
- •IX. On the basis of the texts and dialogue in this unit prepare a retelling of the topic “Micro and macroeconomics” unit 3 lexical material: The economy of gb
- •I. Read and translate the text
- •Vocabulary
- •Virtually – фактически
- •II. Make up your own examples with the vocabulary
- •III. Answer the questions
- •IV. Complete the sentences
- •V. Using the information from the text prove the following
- •VI. Agree or disagree with the following statements:
- •VII. Retell the text grammar: Infinitive
- •Exercises
- •Additional study: usa’s economy
- •I. Read and translate the text
- •Vocabulary
- •II. Make up your own examples with the vocabulary
- •III. Answer the questions
- •IV. Complete the sentences
- •V. Using the information from the text prove the following
- •VI. Agree or disagree with the following statements:
- •VII. Retell the text unit 4 lexical material: Management functions
- •I. Read and translate the text
- •Vocabulary
- •Vital - жизненный
- •II. Answer the questions
- •III. Make up your own examples with the vocabulary
- •IV. Complete the sentences
- •V. Agree or disagree with the statements
- •VI. Retell the text
- •VII. Read and translate the texts:
- •Grammar: Gerund
- •Active Voice
- •Indefinite — reading
- •Passive Voice
- •Indefinite — being read
- •Exercises
- •Additional study: Organization
- •I. Read and translate the text Organization
- •II. Answer the questions:
- •III. Read and translate the text
- •Vocabulary
- •Inscription - надпись
- •Incompetence - некомпетентность
- •Unit 5 lexical material: Marketing
- •Marketing: evolution and purpose
- •Vocabulary
- •II. Answer the questions to the text written above
- •Strategic importance of marketing concept
- •Vocabulary
- •Internal – внутренний
- •Vocabulary
- •Income – доход, заработок
- •II. Make up your own examples with the vocabulary
- •I. Read and translate the text
- •Impact of supply, demand, and elasticity
- •Vocabulary
- •Impact – воздействие, удар
- •II. Answer the questions
- •III. Make up your own examples with the vocabulary
- •IV. Put all types of questions to the sentence
- •V. Prove the statements
- •Exercises
- •Additional study: The Higher Purpose of Marketing
- •I. Read and translate the text
- •Vocabulary
- •II. Answer the questions to the text
- •III. Complete the sentences
- •IV. Read the text one more time and write down 5 – 7 sentences that show the whole point of the text.
- •Read, translate and play out the dialogue Lecture “Marketing”
- •Read and translate the following texts
- •Unit 6 lexical material: Advertising
- •I. Read and translate the text.
- •Vocabulary
- •II. Answer the questions to the text
- •III. Translate into English using the vocabulary
- •IV. Make up your own examples with the usage of the vocabulary
- •I reminded my brother to water the flowers but he didn’t do it!
- •V. Read and translate the dialogue The Interview
- •VI. Play out the dialogue between Mr. Banning and Miss Swanson grammar: Participle II
- •Exercises
- •I. Read and translate the text
- •II. Answer the questions
- •III. Choose what variant is right
- •IV. Read the text one more time and speak about descriptive and persuasive advertising
- •V. Read and translate the text The language of advertising
- •VI. Pick the right variant
- •VII. Unite into groups and make up your own advertisement.
- •VIII. Read the texts in this Unit one more time and prepare a report on the topic “Advertising”
- •IX. Retell your report список используемых материалов литература
- •Интернет источники
Vocabulary
behavior - поведение
optimization - оптимизация
to provide - обеспечивать
foundation - основа
to investigate - исследовать
applied economics – прикладная экономика
distinction - отличие
to blur – затуманивать, размывать
to remain -оставаться
to maximize - увеличивать
utility - полезность
constraint - ограничение
to sacrifice - жертвовать
II. Answer the questions
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What does the word «micro» mean?
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What does the optimizing behavior of individual units provide for microeconomics?
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What may microeconomists investigate?
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Where can microeconomic theory be used?
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What does the tools and analyses of microeconomics provide?
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Was there a sharp distinction in both methodology?
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What blurred during the 1970s?
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What plays a key role in microeconomics?
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What is the consumer assumed to do?
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What is the producer assumed to do?
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What is opportunity cost?
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What is the opportunity cost of a public project?
III. Make up your own sentences with the vocabulary
IV. Make up a dialogue on the basis of the text
V. Make up a brief summary of the text
VI. Retell your summary
VII. Fill the table
Difference between micro and macroeconomics
macroeconomics |
microeconomics |
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VIII. Read, translate and play out the dialogue
Tara and Nancy come to their economics’ teacher Mr. Williams for tutoring
Dr. Williams: Hello! Tara, Nancy.
Tara: Good afternoon, Dr. Williams.
Nancy: Hello, how are you?
Mr. Williams: Good thank you. So I guess you are here for some tutoring. What questions do you consider to be revised?
Tara: Micro and macro economics and the difference between them
Mr. Williams: All right, well, economists have two ways of looking at economics and the economy. One is the macro approach, and the other is the micro. What do you know about macroeconomics and microeconomics as a discipline?
Nancy: Macroeconomics is the study of the economy as a whole; microeconomics is the study of individual consumers and the business firm.
Mr. Williams: That’s right, but it’s important to remember that macroeconomics examines questions such as how fast the economy is running; how much overall output is being generated; how much total income. It also seeks solutions to macro-economic problems such as how employment can be increased, and what can be done to increase the output of goods and services. Microeconomics examines cause-and-effect relationships that influence choices of individuals, business firms and society. You should remember it because I shall put it in the test.
Tara: Is it correct to say that principal emphasis is given by microeconomists to the study of prices and their relationship to units in the economy.
Mr. Williams: Absolutely. Do you have any more questions?
Nancy: No, thank you, I think now I’ve got everything.
Tara: Thank you for your help. Now I have answers to my questions.
Mr. Williams: Then you may go, read your lectures and see on the test next Wednesday
Nancy: Goodbye, Mr. Williams, thank you!
Tara: Have a nice day!