- •Аннотация
- •Содержание
- •Lexical material: What is economics?
- •I. Read and translate the text
- •Vocabulary
- •Vast – обширный
- •Income - доход
- •Interest rate – процентная ставка
- •II. Answer the questions
- •III. Make up your own examples with the vocabulary given above
- •IV. Put all types of questions to the sentences
- •V. Agree or disagree with the following statements
- •VI. Say in your own words what each of the following outstanding people thought of economics and economists:
- •George Bernard Show
- •Alfred Marshall
- •Lionel Robbins grammar: Passive voice
- •Exercises
- •Exercise 8. Remake the sentences using Passive Voice like shown in the example: We often speak about him – He is often spoken about.
- •Additional study: Economics’ study
- •I. Read and translate the text
- •Vocabulary
- •The resources necessary to satisfy the wants are limited.
- •VII. Complete the sentences
- •VIII. Read and translate the text and then answer the question: What do economics do?
- •IX. Write a composition called “The economics” using the information from the texts in this unit and your own point of view
- •X. Retell your composition unit 2 lexical material: The economy of Russia
- •Read and translate into Russian
- •Vocabulary
- •II. Answer the questions
- •III. Make up your own sentences with the vocabulary
- •IV. Complete the sentences
- •V. Agree or disagree with the following statements
- •VI. Prepare a report on the topic “Russia’s economics” using the text and some additional information
- •VII. Retell your report grammar: Past and Future Perfect
- •Exercises
- •Helen finished the work. Then she went out. Helen went out after she had finished her work.
- •Additional study: Macroeconomics, microeconomics
- •I. Read and translate the text Macroeconomics
- •Vocabulary
- •Individual households – индивидуальные хозяйства
- •Values – ценности
- •II. Answer the questions
- •Microeconomics
- •Vocabulary
- •II. Answer the questions
- •Difference between micro and macroeconomics
- •Tara and Nancy come to their economics’ teacher Mr. Williams for tutoring
- •IX. On the basis of the texts and dialogue in this unit prepare a retelling of the topic “Micro and macroeconomics” unit 3 lexical material: The economy of gb
- •I. Read and translate the text
- •Vocabulary
- •Virtually – фактически
- •II. Make up your own examples with the vocabulary
- •III. Answer the questions
- •IV. Complete the sentences
- •V. Using the information from the text prove the following
- •VI. Agree or disagree with the following statements:
- •VII. Retell the text grammar: Infinitive
- •Exercises
- •Additional study: usa’s economy
- •I. Read and translate the text
- •Vocabulary
- •II. Make up your own examples with the vocabulary
- •III. Answer the questions
- •IV. Complete the sentences
- •V. Using the information from the text prove the following
- •VI. Agree or disagree with the following statements:
- •VII. Retell the text unit 4 lexical material: Management functions
- •I. Read and translate the text
- •Vocabulary
- •Vital - жизненный
- •II. Answer the questions
- •III. Make up your own examples with the vocabulary
- •IV. Complete the sentences
- •V. Agree or disagree with the statements
- •VI. Retell the text
- •VII. Read and translate the texts:
- •Grammar: Gerund
- •Active Voice
- •Indefinite — reading
- •Passive Voice
- •Indefinite — being read
- •Exercises
- •Additional study: Organization
- •I. Read and translate the text Organization
- •II. Answer the questions:
- •III. Read and translate the text
- •Vocabulary
- •Inscription - надпись
- •Incompetence - некомпетентность
- •Unit 5 lexical material: Marketing
- •Marketing: evolution and purpose
- •Vocabulary
- •II. Answer the questions to the text written above
- •Strategic importance of marketing concept
- •Vocabulary
- •Internal – внутренний
- •Vocabulary
- •Income – доход, заработок
- •II. Make up your own examples with the vocabulary
- •I. Read and translate the text
- •Impact of supply, demand, and elasticity
- •Vocabulary
- •Impact – воздействие, удар
- •II. Answer the questions
- •III. Make up your own examples with the vocabulary
- •IV. Put all types of questions to the sentence
- •V. Prove the statements
- •Exercises
- •Additional study: The Higher Purpose of Marketing
- •I. Read and translate the text
- •Vocabulary
- •II. Answer the questions to the text
- •III. Complete the sentences
- •IV. Read the text one more time and write down 5 – 7 sentences that show the whole point of the text.
- •Read, translate and play out the dialogue Lecture “Marketing”
- •Read and translate the following texts
- •Unit 6 lexical material: Advertising
- •I. Read and translate the text.
- •Vocabulary
- •II. Answer the questions to the text
- •III. Translate into English using the vocabulary
- •IV. Make up your own examples with the usage of the vocabulary
- •I reminded my brother to water the flowers but he didn’t do it!
- •V. Read and translate the dialogue The Interview
- •VI. Play out the dialogue between Mr. Banning and Miss Swanson grammar: Participle II
- •Exercises
- •I. Read and translate the text
- •II. Answer the questions
- •III. Choose what variant is right
- •IV. Read the text one more time and speak about descriptive and persuasive advertising
- •V. Read and translate the text The language of advertising
- •VI. Pick the right variant
- •VII. Unite into groups and make up your own advertisement.
- •VIII. Read the texts in this Unit one more time and prepare a report on the topic “Advertising”
- •IX. Retell your report список используемых материалов литература
- •Интернет источники
ФГОУ СПО
АСТРАХАНСКИЙ КОЛЛЕДЖ
СТРОИТЕЛЬСТВА И ЭКОНОМИКИ
ГЕТМИЧЕНКО Н.И.
ENGLISH HANDBOOK
FOR THE THIRD YEAR STUDENTS OF ECONOMICS SPECIALITY OF THE SECONDARY SPECIALIZED EDUCATIONAL ESTABLISHMENT
УЧЕБНОЕ ПОСОБИЕ ПО АНГЛИЙСКОМУ ЯЗЫКУ ДЛЯ СТУДЕНТОВ ТРЕТЬЕГО КУРСА СПЕЦИАЛЬНОСТИ «ЭКОНОМИКА» СРЕДНИХ СПЕЦИАЛЬНЫХ УЧЕБНЫХ ЗАВЕДЕНИЙ
ASTRAKHAN 2006
ББК 81.2 Англ
Учебное пособие рекомендовано для студентов третьего курса специальности «экономика» средних специальных учебных заведений. – Астрахань, 2006. – 86с.
Автор: Н.И. Гетмиченко
Рецензенты: зав. кафедрой англ. языка для Института Соц. Наук АГУ, канд. филол. наук, доц. Э.А. Саракаева
Утверждено к печати на заседании ПК
Протокол №________________от__________________2006г.
-
Гетмиченко Наталья Игоревна
-
Астраханский колледж строительства и экономики
Аннотация
Предлагаемое учебное пособие предназначено для студентов третьего курса ССУЗов, изучающие специальность «экономика». В пособии изложены основные разделы лексики и грамматики, необходимые для изучения иностранного языка в сфере получаемой специальности.
В этой работе отражена терминология основных направлений экономической и управленческой деятельности. Пособие имеет практическую направленность и ориентировано на активную методику обучения иностранного языка.
Содержание
UNIT 1 5
LEXICAL MATERIAL: What is economics? 5
GRAMMAR: Passive voice 10
ADDITIONAL STUDY: Economics’ study 14
UNIT 2 18
LEXICAL MATERIAL: The economy of Russia 18
GRAMMAR: Past and Future Perfect 21 ADDITIONAL STUDY: Macroeconomics,
Microeconomics 24
UNIT 3 31
LEXICAL MATERIAL: The economy of GB and USA 31 GRAMMAR: Infinitive 36
ADDITIONAL STUDY: GB and USA’s economy 39
UNIT 4 43
LEXICAL MATERIAL: Management functions 43 GRAMMAR: Gerund 49
ADDITIONAL STUDY: Organization 53
UNIT 5 57
LEXICAL MATERIAL: Marketing 57
GRAMMAR: Participle I 64
ADDITIONAL STUDY: The Higher Purpose of
Marketing 67
UNIT 6 74
LEXICAL MATERIAL: Advertising 74
GRAMMAR: Participle II 78
ADDITIONAL STUDY: Functions of advertisements 81
СПИСОК ИСПОЛЬЗУЕМЫХ МАТЕРИАЛОВ 85
UNIT 1
Lexical material: What is economics?
I. Read and translate the text
There are many definitions of the notion “economics”. One of them is «Economics is what economists do» Similarly, a notable economist of the last century Alfred Marshall called economics «a study of mankind in the ordinary business of life» Lionel Robbins in the 1930s described economics as «the science of choice among scarce means to accomplish unlimited ends»
During much of modern history, especially in the nineteenth century, economics was called simply «the science of wealth». Less seriously, George Bernard Shaw was credited in the early 1900s with the witticism that “economics is the science whose practitioners, even if all were laid end to end, would not reach agreement»
We may make better progress by comparing economics with other subjects. Like every other discipline that attempts to explain observed facts (e.g., physics, astronomy, meteorology), economics comprises a vast collection of descriptive material organized around a central core of theoretical principles. The manner in which theoretical principles are formulated and used in applications varies greatly from one science to another.
Like psychology, economics draws much of its theoretical core from intuition, casual observation, and «common knowledge about human nature» Like astronomy, economics is largely non-experimental. Like meteorology, economics is relatively inexact, as is weather forecasting. Like particle physics and molecular biology, economics deals with an array of closely interrelated phenomena (as do sociology and social psychology).
Like such disciplines as art, fantasy writing, mathematics, metaphysics, cosmology, and the like, economics attracts different people for different reasons: «One person's meat is another person's poison» Though all disciplines differ, all are remarkably similar in one respect: all are meant to convey an interesting, persuasive, and intellectually satisfying story about selected aspects of experience. As Einstein once put it: «Science is the attempt to make the chaotic diversity of our sense-experience correspond to a logically uniform system of thought»
Economics deals with data on income, employment, expenditure, interest rates, prices and individual activities of production, consumption, transportation, and trade. Economics deals directly with only a tiny fraction of the whole spectrum of human behavior, and so the range of problems considered by economists is relatively narrow.
Contrary to popular opinion, economics does not normally include such things as personal finance, ways to start a small business, etc.; in relation to everyday life, the economist is more like an astronomer than a weather forecaster, more like a physical chemist than a pharmacist, more like a professor of hydrodynamics than a plumber.
In principle almost any conceivable problem, from carriage, capital punishment, and religious observance to tooth brushing, drug abuse, extramarital affairs, and mall shopping, might serve (and, in the case of each of these examples has served) as an object for some economist's attention. There is, after all, no clear division between «economic» and «non-economic» phenomena. In practice, however, economists have generally found it expedient to leave the physical and life sciences to those groups that first claimed them, though not always. In recent years economists have invaded territory once claimed exclusively by political scientists and sociologists, not to mention territories claimed by physical anthropologists, experimental psychologists, and paleontologists.