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A.Friedman

ICEF-2012

be treated as an increase in MC. As this increase is the same at every level of output, the MC shifts up parallel, which implies that industry supply curve shifts up by the value of tax.

As a result consumers’ price goes up and quantity produced falls.

 

p

 

 

 

 

S tax

 

 

 

 

 

 

 

 

 

 

 

 

 

t

S

 

 

A

 

 

 

 

 

 

 

pt

 

 

 

 

 

 

 

B

C

D

 

 

 

 

 

p

 

 

 

 

 

 

 

 

 

 

 

 

E F

 

G

 

 

 

 

 

H

 

 

 

Demand

 

 

 

 

 

 

 

 

 

Q

 

Q

Q

 

 

 

t

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Initially

 

 

 

With tax

 

Change

CS

A+B+C+D

 

 

 

A

 

-(B+C+D)

PS

E+F+G+H

 

 

 

B+E=H

 

-(E+F+G)

Gov.Rev.= t Qt

0

 

 

 

B+C+E+F

B+C+E+F

 

 

 

 

 

TS=CS+PS+GR

A+B+C+D+ E+F+G+H

 

A+B+C+ E+F+H

-(D+G)

Conclusion: this policy results in DWL D G

Alternative approach to calculation of DWL: Total benefit is reduced by (D+G+I), while cost goes down only by I and as a result TS ( D G I ) I ( D G )

p

 

S tax

 

t

S

pt

 

Deadweight

 

 

losse

p

D

 

G

 

 

 

 

I

Demand

 

 

Q

Qt Q

Note that both producers and consumers are worse off due to the tax. Distribution of the tax burden b/w consumers and producers depends on relative slopes of demand and supply curves. Note that relationship b/w slopes implies the corresponding relationships of price elasticities.

61

A.Friedman ICEF-2012

 

 

 

 

 

Q D

 

p

 

Price elasticity of demand equals D

 

p

and

 

 

 

 

 

 

p

 

 

Q D

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

p

 

price elasticity of supply equals

S

 

 

Q S p

 

 

 

 

 

 

 

 

 

p

 

 

 

Q S

 

 

 

 

 

 

 

 

 

 

 

Since in equilibrium QS QD Q , then demand at equilibrium is less/more price elastic (in

terms of absolute value) than supply if and only if demand (in terms of absolute value) is steeper/flatter:

 

 

 

 

Q

 

p

 

 

 

 

 

 

 

 

 

 

1

 

1

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

D

 

 

 

D

 

 

 

S

 

QS p

 

 

Q

Q

Demand slope

 

 

 

Supply slope .

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

p

 

 

 

Q

 

 

p

 

Q

 

 

 

D

S

 

 

 

QD

 

QS

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Greater share of tax burden corresponds to market side with lower (in terms of absolute value) price elasticity

p

 

 

p

 

 

 

 

 

 

S tax

 

 

 

 

 

 

 

S tax

 

 

 

p

t

 

Loss in CS

t

S

t

 

 

 

 

 

 

 

Loss in CS

S

pt

 

 

p

 

p

 

Demand

 

 

 

Loss in PS

 

 

 

 

 

 

 

Loss in PS

 

 

 

 

 

 

Demand

 

 

 

 

Qt Q

Q

Qt

Q

Q

 

 

5.3 Monopoly

Fundamental assumptions of pure monopoly

Single firm is a price maker (affect price by changing its output level)

Buyers are price takers

Price discrimination is impossible (each consumer pays the same price)

Entry is blocked

Profit maximization problem of monopolist

 

 

 

Let p Q

represent inverse market demand function, then monopolists’ problem can be

written as

max TR Q TC Q , where TR stays for total revenue: TR Q p Q Q .

 

Q 0

 

 

 

The necessary condition for interior solution is given by MR( Q )

TR( Q )

 

MC Q

 

 

 

Q

 

Q Q

and the SOC: MR (Q ) MC Q .

 

 

 

 

 

 

 

 

62

A.Friedman

 

 

ICEF-2012

MR Q - marginal

revenue,

i.e. revenue that firm gets from additional unit sold:

MR( Q ) TR( Q )

 

P( Q ) Q

P( Q ) P ( Q )Q .

Q

 

Q

 

Relationship between MR and inverse demand function:

 

if Q 0 , then MR 0 p 0 p 0 0 p 0

 

 

as demand is diminishing, then p ( Q ) 0 and

MR( Q ) P( Q ) P ( Q )Q P( Q ) , i.e.

 

MR curve lies below the inverse market demand curve.

Special case of linear demand function p Q A bQ . In this case MR curve is also linear and two times steeper than inverse market demand MR Q A bQ bQ A 2bQ .

p

 

 

 

 

 

 

 

 

p Q

 

 

 

 

 

 

 

 

 

 

 

MR Q

 

Q

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

MR( Q )

TR( Q )

 

P( Q ) Q

P( Q ) P ( Q )Q

 

 

 

 

 

 

 

 

 

Q

 

Q

 

 

 

 

 

 

 

 

 

 

,

 

 

 

 

 

 

P ( Q )Q

 

 

 

 

 

1

 

 

 

 

P( Q )

1

 

 

P( Q )

 

1

 

 

 

 

 

 

 

 

P( Q )

 

d

 

 

 

 

 

 

 

 

 

 

 

 

 

p

( Q )

where pd denotes price elasticity of demand.

So, as profit maximization implies

MR( Q ) MC( Q ), we can write down the following

formula for profit maximizing monopolist price:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

1

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

P( Q

 

) MC( Q

 

) 1

d ( Q ) .

 

 

 

 

 

 

 

 

 

 

 

 

 

 

p

 

 

Note: MC 0 , which implies that monopolist will produce at a point, where

 

 

 

 

 

 

 

 

1

 

 

 

 

 

 

 

 

 

 

 

MC( Q

 

) MR( Q

 

) P( Q

 

 

 

 

 

 

. As price is positive, this inequality requires

 

 

 

) 1

d ( Q

) 0

 

 

 

 

 

 

 

 

p

 

 

 

 

 

 

 

 

 

 

 

monopolist to produce, where 1

 

 

1

0 , i.e.

 

1

 

1. Solving this inequality we

 

 

 

 

d

( Q )

d ( Q )

 

 

 

 

 

 

 

 

p

 

 

 

 

 

p

 

 

 

 

 

 

 

 

get d ( Q ) 1. As price elasticity is negative this is equivalent to

d ( Q )

1 .

p

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

p

 

Conclusion 1: monopolist produces only at (price) elastic part of market demand.

63

A.Friedman

ICEF-2012

Conclusion 2: monopolist’s price is a markup over the marginal cost:

 

 

 

 

 

 

 

 

 

 

 

1

 

 

P( Q

 

) MC( Q

 

)

 

 

 

 

 

 

 

1

d

( Q )

 

 

 

 

 

 

 

 

 

 

p

 

 

 

1

 

 

1

 

1.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

d

( Q )

 

 

 

 

 

 

 

 

 

 

p

 

 

 

 

 

 

 

 

 

 

 

Equilibrium in case of monopoly:

p

p

MC( Q ) as dp ( Q ) 0 , which implies that

MC

 

profit

B

 

 

pcomp

 

 

 

 

A

 

P(Q)

 

 

 

 

 

 

 

 

 

 

 

 

Q Qcomp

Q

 

 

MR

 

Inefficiency of monopoly

Note: monopolist’s output do not coincide with competitive one as p Q MC Q , while at competitive output p Qcomp MC Qcomp .

Monopolist solution results in DWL due to underproduction relative to efficient level (consumers are prevented from buying units of the good that they value more than it costs to produce them).

By moving from Q to Qeff Qcomp gross CS increases by area A+B, while costs rises only by A, so TS increases by B. It means that equilibrium is inefficient: DWL= TS=B.

Besides DWL, we may observe additional loss that comes from rent-seeking activity. As monopoly gets abnormal profit, each producer is willing to become a monopolist. As a result several firms compete for this monopoly rent and this rivalry involves resource costs that must be added to the value of DWL.

Sources of monopoly and regulatory responses:

government franchise monopoly

resource-based monopoly

patent monopoly

technological or natural monopoly

monopoly by good management

A franchise monopoly arises when a government grants the exclusive right to do business in a specified market to some firm.

64

A.Friedman

ICEF-2012

Resource-based monopoly power comes from the exclusive ownership of a natural resource essential in a particular production process.

Regulator can force the monopolist to sell off some portion of essential resource, which makes competition a feasible market alternative to monopoly.

Patent monopoly arises from government action to enable inventors and authors to gain the exclusive right to their respective discoveries and writings by means of patent or copyright.

Patents serve a potentially useful economic purpose by stimulating the invention and developments of new products. Eliminating patenting rights does not necessarily increase efficiency because the economic benefit to consumers of patented products might outweigh the economic cost of monopolistically exploited innovations. Regulation requires the optimal length of patent.

 

 

 

 

 

 

Natural monopoly is usually defined as an

 

 

 

 

 

 

industry where economies of scale make it

$

 

 

 

 

 

cheaper to produce when there is one firm

 

 

 

p Q MC AC

 

rather than several.

(Example: public

 

 

 

 

utilities)

 

 

 

 

 

 

 

 

pM

 

 

 

 

Alternative approach to natural monopoly:

 

 

 

 

 

 

 

 

 

 

residual demand

 

firm is a natural monopoly if no other firm

 

 

 

 

 

will enter the market when the monopolist

 

 

 

 

 

 

 

 

 

 

 

 

produces the standard profit-maximising

 

 

 

 

MR

 

output. If potential entrant treat the output

 

 

 

 

 

of established firm

as given, then we

 

 

 

QM

 

Q

0

 

 

 

should look at residual demand (portion of

 

 

 

 

 

 

market demand that remains unsupplied by

 

 

$

 

 

the monopolist) and find out, whether he

 

 

AC

 

can cover the costs. If AC of potential

 

 

 

 

 

 

 

 

 

 

 

entrant lies above the residual demand, then

 

 

 

 

 

 

industry is a natural monopoly as potential

 

 

 

 

 

 

entrant would be unable to cover the costs.

 

 

 

 

residual demand

 

 

 

 

 

 

Q M

 

 

Regulation is discussed below.

 

 

 

 

 

 

 

 

 

 

 

 

0

 

Q

 

 

Monopoly by good management occurs when the monopolist can deter entry and finds it profitable to do so. In fact this type of monopoly results from oligopolistic strategic interactions between the established monopoly and a potential entrant.

In this case the monopolist will not produce the output that corresponds to equality of MR and MC. The firm would maximize the profit taking into account additional constraint that comes from the possibility of entry that results in oligopolistic competition. To deter entry firm may decide to produce output that exceeds the standard monopoly output.

Regulatory responses to monopoly 1) Average cost pricing

Objective: to limit monopoly to a fair, or normal, rate of return

65

A.Friedman

ICEF-2012

Problem: even though average cost pricing (if successful) does eliminate monopoly profit, it does not induce the monopolist to produce the efficient level of output. Both overproduction

(a) and underproduction (b) relative to efficient output may take place.

$

$

 

MC

MC

 

p Q

p Q

AC

AC

p AC

p AC

Qeff Q AC

Q

Q AC Qeff

Q

(a)

 

(b)

 

Moreover average cost pricing do not provide incentive to minimize the costs of production as this policy allows monopoly to cover its cost but do not allow to make a profit.

Finally, knowing that the regulator is going to use AC information to set price, a rational firm would misreport its AC curve in order to get positive profit. As regulation is based on private information, monopoly will use this information to its own advantage and report AC that induce regulator to set monopoly price.

2) Rate of return regulation

Rate of return regulation is aimed at limiting the rate of return a regulated monopoly can earn on its invested capital. Suppose that monopolist produces output with 2 factors of production, capital owned by the firm and labour hired by the firm. The monopolist’s total return on its capital is given by the difference between total revenue and labour costs: TR Q wL Q . Rate of return regulation imposes the following constrained on the firm’s behaviour:

TR( K ,L ) wL K ,

where is the allowed rate of return on capital Regulatory agency will choose that is not

less than r as otherwise monopolist’s profit would be negative and he will be forced out of business:

K ,L TR( K ,L ) wL rK r K 0 if r .

If r monopolist will chose the combination of inputs that is not cost minimizing: he has

an incentive to use too much capital and too little labour as with increase quantity of capital used monopolist can get higher profit.

3) Marginal cost pricing combined with lump sum subsidy (if necessary)

Regulator may set efficient price and if AC is above this level (it might be the case with natural monopoly due to diminishing AC) the policy could be combined with the lump-sum subsidy that allows to cover the gap.

66

A.Friedman

 

 

 

ICEF-2012

$

 

$

 

 

 

 

 

 

MC

 

 

 

MC

 

 

 

 

p Q

 

 

p Q

 

 

AC

 

 

AC

p MC

p

MC

Lump sum subsidy

 

 

 

 

 

 

 

Qeff

Q

 

Qeff

Q

(a)

 

 

(b)

 

Implementation problem is similar to the one discussed with respect to AC pricing: knowing that the regulator is going to use private information on MC to set price, a rational firm would misreport its MC and induce regulator to set monopoly price.

4) Per unit subsidy

As unregulated monopoly under-produces relative to efficient output, government can create an incentive for output expansion by offering per unit subsidy.

$

 

MC

P(Q)

 

 

MC-s

peff

 

s

 

Qeff

Q

MR

 

But problem with private information is not eliminated. The efficient subsidy rate is given by seff MC Qeff MR Qeff and Qeff is a solution of the equation p Qeff MC Qeff . Thus

we need information on private marginal cost to find efficient subsidy rate, which create an incentive for misreporting.

5) Efficient regulatory mechanism based on market demand only

The scheme proposed by Loeb and Magat (1979) does not require private information to attain efficient output. The idea is to give monopoly a subsidy, equal to the value of CS. In this case monopolist profit will be given by the sum of profit from sales (PS) and subsidy (CS). Thus profit maximization would be equivalent to the maximization of TS. By definition output that brings maximum TS is efficient. Thus monopolist will choose efficient level of

67

A.Friedman

ICEF-2012

output. To implement this policy regulator needs information on demand curve (which is not related to monopolist), so we eliminate the problem of misreporting.

To implement this policy regulator needs to subsidize the profit can be taxed away without any efficiency loss by combining this subsidy with profit tax.

5.4 Monopolistic price discrimination

Price discrimination- selling different units at two or more different prices for reasons not associated with differences in costs.

Necessary conditions for profitable price discrimination:

the firm must be a price maker;

the firm must be able to identify which consumer is which (i.e. identify willingness to pay);

the firm must be able to prevent consumers from engaging in arbitrage (arbitrage is the process whereby customers whom the firm charges low prices make purchases that they then resell to customers who would otherwise have to pay high prices);

the transaction costs (the costs of meeting the second and third requirements) must be less than the benefits.

Perfect or first degree price discrimination - the practice of selling each unit of output at a price just equal to the buyer’s maximum willingness to pay for that unit.

Under first degree price discrimination monopolist leave consumers with zero CS as each unit is sold at price, equal to maximum willingness to pay. Thus monopolist gets TS and trying to maximize it, he will end up with efficient level of output.

Example. Suppose that the good is discrete, MC=const and there are two consumers with different demand functions.

$

 

 

 

 

 

 

$

 

 

14

 

 

 

 

Profit from sales

 

 

Profit from sales

 

 

 

 

 

 

 

 

 

 

to agent A

12

to agent B

 

 

 

 

 

 

 

 

8

 

 

 

 

 

 

9

 

 

 

 

 

 

 

 

MC

6

 

MC

 

 

 

 

 

 

 

 

5

 

 

 

 

 

 

 

 

 

 

 

 

 

p

A q

 

 

pB q

 

 

 

 

 

 

 

 

 

 

 

 

 

 

2

 

 

q A

3

qB

 

 

 

 

 

 

Agent A

 

Agent B

Monopolist will sell 2 units to agent A at prices 14 and 8, which bring profit of 22-10=12 and 3 units to agent B at prices 12, 9 and 6, that brings profit of 27-18=9. Thus total profit is 21. He is not willing to produce the sixth unit as additional cost of 5 can’t be covered since the maximum willingness to pay for additional unit is only 4.

68

A.Friedman

ICEF-2012

Market segmentation (third-degree) price discrimination

Assumptions: seller can observe the consumer’s willingness to pay and can charge different prices (based on differences in willingness to pay) but he is able to discriminate only between the groups of consumers but within the group each unit is sold at the same price.

Third-degree price discrimination - is the practice of identifying separate groups of buyers of a good and charging different prices to these groups.

Suppose there are two groups of consumers with inverse demand functions p1 q and p2 q ,

correspondingly. Note that if we know the price charged, then we can find the corresponding quantity sold to this group and vise versa. That is why we can maximize monopolist’s profit either with respect to prices or with respect to quantities. Let us follow the second approach, then the monopolist solves the following problem

max TR1 q1 TR2 q2 TC q1

q2 , where TRi qi

qi pi and i 1,2 .

q1 0,q2 0

 

 

 

 

 

MR ( q

) MC( q q )

.

The FOCs for interior solution:

1

1

1

2

MR2

( q2 ) MC( q1 q2 )

 

Conclusion 1. If both groups are served then marginal revenue have to be equal: MR1( q1 ) MC( q1 q2 ) MR2 ( q2 ) .

Conclusion 2. The segment with more elastic demand will be charged a lower price.

Proof. MRi qi pi qi pi elasticity of group i demand.

p 1

i

q

i

 

p

 

 

 

 

i

 

p 1

 

 

 

 

 

 

 

pi

 

 

i

 

 

 

 

 

 

 

1

 

 

 

 

 

p 1

 

 

i

 

i

 

 

 

 

 

1

 

 

 

 

 

 

 

 

 

 

, where

-price

 

 

 

 

 

i

 

 

 

 

i

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

1

 

 

1

 

 

 

 

 

As MR ( q ) MR ( q

), then

p 1

 

 

p 1

 

 

 

. Thus if group 1 demand is more

 

 

 

 

 

 

 

1 1

 

2

 

2

 

 

 

 

1

 

 

 

2

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

1

 

 

2

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

1

1

 

p

p .

 

 

 

 

 

 

, then 1

 

 

1

 

 

 

price elastic

 

 

 

 

 

, which implies

 

 

 

 

 

 

 

 

 

 

 

 

1

 

 

2

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

1

2

 

 

 

 

 

 

 

 

 

 

 

1

 

 

 

2

 

 

 

 

 

 

 

 

 

 

Graphical presentation of third-degree price discrimination

 

 

p

 

 

 

 

 

 

p

 

 

 

 

 

 

 

 

 

 

p

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Horizontal sum of

 

 

 

 

 

 

 

 

 

p2(q)

 

 

 

 

 

 

MR1 and MR2

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

MC

 

 

 

 

 

 

 

p

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

p1

 

 

 

 

 

 

2

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

p1(q)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

q1

 

 

q1

 

 

 

q2

 

 

 

 

q2

 

 

 

q1 q2

Q

 

MR1

 

 

 

 

 

 

 

 

 

MR2

 

 

 

 

 

 

 

 

 

 

 

group 1

 

 

 

 

 

group 2

 

 

 

 

 

 

 

Market

 

69

A.Friedman

ICEF-2012

Welfare effects of market segmentation price discrimination

 

Output

produced under market segmentation is inefficient as

at any segment

pi qi

MRi qi MC .

 

Let us compare TS under pure monopoly and under market segmentation.

The total output produced under market segmentation may rise, fall or stay the same as under pure monopoly.

But we should take into account that under market segmentation output is inefficiently allocated among consumers.

Conclusion 1. If price discrimination does not bring an increase in output, then

TS segm TS monopoly.

Conclusion 2. If price discrimination results in an increase in output, the change in TS is ambiguous: it may rise, fall or stay the same.

Special case of linear demand functions and constant MC.

Let us consider a special case of third-degree price discrimination, when demand curves are liner and marginal costs are constant.

Claim 1. If all markets are served under uniform price then discrimination lowers (total) welfare in comparison with pure monopoly.

Proof is based on direct calculation of total quantities produced in both cases. Let demand

function at segment i ( i 1, ,N ) is given by qi p ai bi p

and MC c , where

c ai / bi . To find output under pure monopoly, we need to find aggregate demand, derive the corresponding marginal revenue function and the equate MR with MC.

We look only at the segment of market demand where sales are positive at all markets, thus

Qd ai p bi

 

 

 

 

 

 

 

 

 

 

by p Q

ai Q

 

,

 

inverse

market

demand

is

given

i

 

. As

inverse

 

 

 

i

 

 

 

i

 

 

 

 

 

 

 

 

 

 

 

 

 

bi

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

i

 

demand

function

 

is

linear,

 

MR

would

be

 

also

linear and

two times

steeper

MR Q

ai

2Q

 

 

 

 

 

 

 

 

 

 

 

 

 

 

i

 

 

 

 

 

.

Monopolist’s

output

solves

the

equation

 

bi

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

i

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

MR Qmonopoly

 

ai

2Qmonopoly

 

 

 

ai

c bi

 

 

 

 

i

 

 

 

 

 

c or Qmonopoly

 

i

i

.

 

 

 

 

 

 

 

bi

 

 

 

2

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

i

Now, let us find sales under market segmentation. As we know at each segment marginal

revenue has to be equal marginal cost. Inverse demand function at segment i is given by

pi q ai

q / bi . Thus marginal revenue at segment i

 

is also linear and two times steeper

MRi q ai 2q / bi . Profit maximizing sales corresponds to equality of group’s i

marginal

revenue and marginal cost: MR qsegm a

i

2qsegm / b

c or q segm a

i

cb

/ 2 . Thus

 

i

i

 

 

i

i

i

i

 

Q segm qisegm ai cbi / 2

 

ai

c bi

 

 

 

 

 

 

 

i

 

 

i

Qmonopoly.

 

 

 

 

 

2

 

 

 

 

 

i

i

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

70

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