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MAC 111

INTRODUCTION TO MASS COMMUNICATION

6. It reduces the chance of distortion.

Disadvantages of Written Communication

(1)It may require a laborious effort to produce.

(2)It lacks the warmth of interpersonal relationships.

(3)It may be expensive especially when it requires being dispatched to scattered receivers.

(4)It delays feedback.

(5)It makes it difficult for the sender to modify his message once it is composed and dispatched.

(6)It multiplies errors, particularly with the advances in the technology of message dissemination through computer networks, fax, e-mail etc.

(7)It requires a good level of literacy on the part of the receiver.

SELF ASSESSMENT EXERCISE 2

Compare and contrast the weaknesses and strength of oral and written communication.

4.0CONCLUSION

One major description of verbal communication is that it requires the use of words, vocabulary, numbers and symbols and is organized in sentences using language. Mastering linguistic skill is not reserved for the selected few but is a skill that each and every one should develop to improve relationships and interactions.

Everyone's brain is forever having thoughts and they are primarily with words. Words spoken, listened to or written affect your life as well as others. They have the power to create emotions and move people to take action. When verbal communication is delivered accurately and clearly, you activate the mind and encourage creativity.

You create your reality with your senses, the eyes, ears and feelings and words and symbols are used to create the meanings. This is why you are encouraged to read and watch informative materials, listen to

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MAC 111

INTRODUCTION TO MASS COMMUNICATION

motivational audio programs and attend classes or seminars that relate to your line of work or objectives. Positive and uplifting spoken or written messages motivate and inspire.

5.0SUMMARY

The unit has been able to discuss in appreciable details what verbal communication is all about. It examined the major components of verbal communication which are oral and written communication, as well as underscoring their advantages and disadvantages. The following types of oral communication are listed: Speech communication, spoken communication, spoken language, voice communication, language, speech language, linguistic communication, Auditory communication, Orthoepy, Pronunciation, Conversation, Discussion, Locution, saying, expression, Non-standard speech, Idiolect, Monologue, Magic Spell, Charm, Spell, Dictation and Monologue, Soliloquy

6.0TUTOR–MARKED ASSIGNMENT

Write a two-page essay on the concept of oral media

7.0REFERENCES/FURTHER READINGS

Baran, S.J. (2002). Introduction to Mass Communication. New York: McGraw Hill.

Bitner, R. (1989). Mass Communication: An Introduction. New Jersey:

Prentice Hall.

Sambe J.A (2005). Introduction to Mass Communication Practice in Nigeria. Ibadan: Spectrum Books Limited.

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