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Lectures_1-2_monopoly

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Marginal revenue, linear demand

I What is MR in case of linear (inverse) demand

P = a bq

I let’s calculate

MR = P(q) + qP0(q) = a 2bq

I How does it look on a graph?

I MR(q) is exactly halfway from P(q) towards the vertical axis!

p

p(q)

MR(q)

q

11

Marginal revenue, isoelastic demand

I What is MR in case of isoelastic (inverse) demand

P = aq 1/#

Icheck it is isoelastic

Ilet’s calculate

MR = aq 1/# + q ( 1/#) aq 1/# 1 = (1 1/#)aq 1/#

I MR(q) is lower than P(q) exactly by the factor (1 1/#) p

p(q)

MR(q)

q

I

12

Monopolist problem (cont.)

I Back to the monopolist’ problem

P(q) + qP0(q) = C 0(q)

I

Notice that

 

 

 

 

 

 

P(q) + qP0(q) = P(q) + P(q)

q P(q)

=

 

 

 

 

 

P(q) q

 

 

 

 

I

where # is the elasticity of demand, # = Pq

q

P

ISo, the FOCs of monopolist take the form

1

 

1

P(q) = C 0(q)

#

 

 

1

1

P(q)

#

Imonopolist only operates on the elastic part of the demand curve # > 1

IIf elasticity is below 1 then MR is negative!

Iprice " 1% ) demand # by less than 1% ) revenue increases + cost falls (!)

IMonopoly wants to raise prices as high as possible and produce as little as possible, cannot be pro…t-maximizing

13

Monopolist problem (cont.)

IIntroduce mark-up= by how much the price is above the competitive one

IMonopolistic FOC can be rewritten as

P(q)

1

 

 

=

 

 

C 0(q)

1 1#

 

Ithe more elastic is the demand, the lower is the monopolistic mark-up!

I Alternatively, we can write

P(q) C 0(q) = 1

P(q) #

I LHS - Lerner Index= measure of market power

ILerner Index for perfectly competitive situation?

I=0!

IPositive ( 1) for monopoly

14

Solution of the monopoly

P

MR(qmon)=MC(qmon)

pmon

MR

D

 

MC=c

Q

qmon

15

Comparative statics: tax incidence under monopoly

IWhat happens to the perfectly competitive market with constant MC, when the government introduces a tax on this market’s product?

IPrice goes up.

IBy how much?

I by exactly the tax size t!

I Consumers take all the tax burden!

I And under monopoly?

Iprice usually goes up as well

Ibut may go up by a more or less than t

I depends on the shape of the demand curve

16

Taxation of monopoly, linear demand

The change in price is less than the tax increase

17

Taxation of monopoly, isoelastic demand

IWhat is the e¤ect of a tax increase by $1/unit ?

IThe price may go up by more or by less than $1!

18

Ine¢ ciency of monopoly

I Is monopoly e¢ cient?

Ithere are people who are willing to buy the good at the price above the marginal cost, but below the monopoly price

Iserving them - Pareto improvement

IBut monopoly does not do so = Dead-weight loss (DWL)

IMonopoly is ine¢ cient!

p

Consumer surplus

Monopoly equilibrium

Competitive equilibrium

 

DWL

MC

 

 

Monopoly

MR

D

profits

 

 

q

19

Regulation of monopoly

IMonopolistic price is too high!

IShall the government tax monopoly to restore e¢ ciency?

I

I No, subsidize!

I how much?

I Alternatively, the government can use price caps

Iwe will see later, that social e¢ ciency may be di¢ cult to restore

20

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