4. Переведите на русский язык в письменной форме абзацы 1 и 6.

5. Найдите соответствующие ответы на вопросы и напишите их в той последовательности, в которой заданы вопросы:

Вопросы

1. What is marketing?

2. What operations does marketing include?

3. What is the most important thing in marketing?

4. What are the main steps in marketing research?

Ответы

a. To find out who the customers are and what they want.

b. Defining the problem, collecting data, compiling data and analyzing the results. ^ь

c. The performance of business activities connected with the flow of goods from producers to consumers.

d. Transporting, storing, pricing and selling goods.

6. Закончите предложения, выбрав соответствующий вариант окончания:

1. Transporting means.. a) determining the best price;

2. Pricing is .... b) helping consumers to discover their needs;

3. Selling involves .... c) carrying goods from the place of their production to the place of their selling.

Вариант 16

1. Найдите в правой колонке русские эквиваленты английских слов и словосочетаний:

1. pollution a. отходы

2. up-to-date b. заболевать

3. carry (goods) c. опасный

4. wastes d. кислота

5. contaminate e. влиять, воздействовать

6. get sick f. загрязнение

7. destroy g. разрушать

8. dangerous h. быть озабоченным

9. acid i.перевозить (товары)

10. to be concerned about j. загрязнять

11. affect к. современный

12. dirty 1. грязный, загрязненный

13. result (in) m. привести (к результату)

2. Переведите на русский язык встречающиеся в тексте интернациональные слова:

problem, machine, technology, comfortable, result, ozone, activity, planet, balance, catastrophe, atmosphere.

3. Прочтите текст и выполните следующие за ним упражнения:

POLLUTION

1. People have designed and produced up-to-date machines and technologies to make their life easier and more comfortable. But all these activities result in air and water pollution.

2. One of the most important problems is the oceans. A lot of ships crossing the oceans and seas, especially those that carry oil, put their wastes into water, and the water becomes dirty. As a result many birds and fish die because of polluted water, others are getting contaminated and people may get sick from eating them.

3. The second problem is air pollution. Cars and plants pollute the atmosphere with their wastes. They destroy the ozone layer which protects us from the dangerous light of the Sun. They also destroy forests which are dying from acid rains.

4. Now people begin to realize the danger of their activities. People are concerned about the air and the water used by everyone, they are also concerned about the future of the planet because they understand that these activities affect the balance of nature.

5. In order to make our life not only easier but better and healthier we must learn to protect the water, the air and the earth from pollution. Our planet belongs to our children and if we want our children to live in a healthier world we must do everything to protect them from the catastrophe.