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= #@ B * = * ' @ # A +
B * # ! @ ! B * * = *
# & @ ! & ! > & #@ 3 #'+3 '& A = ! 3 B * & ! V V & # A
* = A & A @ # 3 ' % A& = ' B & = A = @ !# !
' # K T
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Зона выбора |
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Мечта |
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менеджера |
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Снижение |
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Рост |
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продаж, % |
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продаж, % |
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123456789 |
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Зона выбора |
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38 5 8 76 |
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Снижение прибыли, %
',('A&4$ &.)5.3-$&+2 '9&'35$($&&'/' +,($&$&+2 )5+%4 -+ + '%g@(. )5'9.A
-" % 3 (# 1 , ' ' # B = B +
! =* @ ' ' # @ K' #' T
B @ @ = ! = # A
-= * # & '-
= B # % #@ = A + ! =' @ ' # ? # A ? B
.5.*$3+# > > u$&'3.2 )'-+1+6. )5$9)5+21+2> Z %>F +1$58 YXX[>
?@ |
?4 |
t # # ?W =-= +
3 * & 3 * ! W 3 ! B "
= B & ' * 3 & = ! +
@ B ? # " != B
" $#&-(4" - 3 ,:-"#- *-"= A ! @ ' @ * & A # & 3 & # " & "* & + = & 3 & < = * ! & #
= ? B * = " ' @ & +
3 & * & = & 3 &
% A B ' =' ' # ? + * '& ! = @ = W
C = ! =* & # = # A B B # !+ * 3 & = & # ' # B # ! & * & " ! &+
* 3 & = @ ! = ! = B 2'+ W '? ' B 3 " g h
% # V B
4 C 3 B * ?W !' @ & A
% & #@ ! B * ?W #@ = ! +
: t # B * ?W ! # A 3
B "
(" % 0$7&" % *-" ! 3 ! &V +
3 ! ! ' '* 3 # ! B ? &
#' # ' = " # > B = A @ A ! # + A & ) ='# V # " B = &
t q 2${ w ~[ w %[ w 2[ w < *
& 2 1 !& A * 3 & W & " e
{ 1 FV= & Ae
~ 1 = K = T !& A e % 1 #@ & A & e 2 1 & * ! # A B & " e
< 1 #
( # ! B # " B != A " +
W = = ! & #@!' ' " = + = 2 #@ B # ' # " i& ' # 3 3* = 3 !& A
& # =-# B-&
B # B ' B #@ ' !& + A * & -" !
= @ #@ "-" !'#@ i& , = A +
' ' # " # '= @ ? ' 3
* = A ' @ & ' 3 = ! 3 % , ='
& A B & = = 3 = 'A " + # * != A ! V A !& A > # B + & #-B 3 & !& A * 3 3
& " ! " #
. % - + = . \>_
. 2 32 &4 $ & 3 9 &%$
1234564784294 66 |
8 66 |
|
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11234567189 4 45 |
11*9 955 4183967 7 |
112 93 7 |
11 375 893 173456#4 |
11 39 45 1 3465 1 9 735 1 787 9 |
11' 37 9 7183 1 7 #8 41 9 739 |
11 39 45 1 37 9 1 787 9 |
11 7 #8 7 |
11 3757 |
11 7 96 15719 37 9 #1 76 |
11 738 7 7 |
787 9 |
11 375 893 1 9 455 1 39 4 |
11 7 96 1571 45 516 1 9 4559"9 |
45 57 |
375 893 7 |
11 4 7 7 |
11*346 15719 939 5 41 346 7 |
11!73 4 5"9 41 469 75 |
11 7 96 15719 375#1183 169 7 4 |
11 #$45 4 |
9 737 |
11%74 1 9 3#65 9 |
11' # 3#+ 41 6 |
11 7 96 15718396 &45 4 |
11)9 43 ,1893$71 9 737 |
11' 37 9 71 # 4 71 1 787 9 |
11 87 9 7 |
1126 5 37 5 4137 96 |
11'93 39 7 |
11 4 4(955 4137 "9 93 |
11)39$ 4 |
11 #& 75 41 7 71 7"7 57 |
|
11)346 7 4 4137 96 |
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11)39$ 4 |
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2 = FV= # ! B !& A *
V = ! * != K 3+ & # 3T* =
!& A = ? = = B #@ FV= =
# ! B K T
# -$ "#- 2 * !& A # ?
= & & #V FV= # ! B > "+ = +
= = !& A = ' ! *
= * # ' & # #@ " *
@ ! = FV= = ! ' % , =' +
[a! ? 3 ' # + = 2 , "
'5*1 >8 $3$&1-'" > 6'&'(+6. ?+5(4> Z >F 4*7.2 76'-.8 [WW^>
?A |
?I |
.*)5$9$-$&+$ +,9$5A$6 3 ,.3+*+('*1+ '1 '%g@(. 5$.-+,.=++
! 'A & # @* # ' @ B
& A* & " * 3 !& A 1 & '+
" C A * !& A * = !& A
A = ' = @ != = FV= # ! B X!= +
= 3 !& A = ' @
1 B #@ = e
1 & = e
1 = % B #@ = !& A = ? =
" A B * FV= # ! B < = * ! #
& B ! = FV= & A H # & B ' # +
# & A 5J* ! # ! V 5J
= !& A = ? = @ " +
* = = FV= # ! B K & B ' # # & A
5J* ! # ' # # @ JT
% = !& A = ? #@ " +
* = FV= & A # ! B K & B ' # # & +
A 5J* ! # ' # # @ 4JT i& ' # B " ! = !+
& A & != A X!& A * ! +
' * ! # ? @ #@ & K= A #@+ '? # B '?[bT # B = +
3 & = & # @ = !& A * 3 & + W & B' & < !-
)$5.=+'&&4$ 5.*;'94 Z f1' ,.15.14 &. ")5.3-$&+$ )5$9)5+21+$(>
?
Издержки на единицу товара
Общие издержки в единице товара
Постоянные издержки в единице товара
Переменные издержки в единице товара
Объём реализации товара
'9$-B ,.3+*+('*1+ +,9$5A$6 3 $9+&+=$ 1'3.5. '1 '%g@(. 5$.-+,.=++
-= = ! = = 3 +
3 !& A * 3 & W 3 & B'
i W !& A * 3 & W & B' * # + ? = @ 2# & #@ * B # ! B !
' ' 3 = 3 !& A
2 " 3 !& A
< & A 1 3 & ? … 4 2 = & A & # 3 3 & & B +
'= @ … 2 " = 3 !& A
< & A 1 = 3 3 & …
4 2 = & A & # = 3 3 & & B +
!= …
, /,8
1 ' # 3 #@ = &'
!& A & @ = e
1 ' " = FV= & A B # ! + = !& A & @
> A = * = & # = 3 !& A W 3
! 3* = = @ @ = # ! B " B " # = & ( != 3
!& A A & # " B " # % +
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