Conclusion

Smartphones – one of the most fast-growing segments of the world IT market. New records of growth of sales of "clever phones", their productivity are annually fixed, diagonals of screens, the list of supported technologies and standards increase. The Huawei company which has borrowed following the results of 4 quarters 2012 the third place in the world the market on smartphones, offers buyers only the most modern and functional devices. Today, on the example of four latest Huawei models, I would like wanted to sum up, having talked how the market of smartphones develops, and what tendencies and technologies will be actual soon.

The peak of growth of popularity of smartphones fell on 2010-2011 and was caused by an exit of free of charge extended Google of mobile Android OS. Many vendors were focused only on release of devices, and thanks to decrease in expenses of producers on system development, soon smartphones could be compared at the prices to ordinary mobile phones, and users received the most various devices with access to huge shop of appendices and games.

Today the share of Android in the different countries fluctuates from 50 to 70%. At recalculation of total of the sold mobile phones, the share of Android makes 34%. The system is priority and for the Huawei company – on the last Android 4.1 Jelly Bean version there is a majority of our products.

Totally for 2012 it was realized 438,1 million mobile phones, the share of smartphones from which total made 216,5 million. Following the results of 4 quarters 2012, according to the Canalys company, sales of mobile phones practically did not change in comparison with the similar period of last year, but sales of smartphones grew by 37%. In turn the total amount of sales of Huawei for 2012, according to the audited data, made 32 million devices. Already for the first quarter of the current year "clever phones" again showed a steady growth – the analytical company TrendForce published data according to which in the first quarter 2013 216,4 million smartphones were realized that is 9,4% more than indicators of the previous reporting period. According to IDC, for the first quarter 2013 for the first time in the history world sales of smartphones exceeded sales of mobile phones.

How the market of mobile phones in recent years changed? First, various niches and segments which were distinctly traced five years ago disappeared. The monoblock format with the touch display practically in all front panel forced out once popular form factors – folding beds, sliders, rotators. Secondly, borders between devices for the advanced users, grandmothers, housewives, businessmen were practically erased. Thanks to big touch screens, a gain in productivity of smartphones in all price segments and to the simplest interface can use them today practically all. Actually, the smartphone choice is reduced today to a choice of a diagonal of the screen - in many respects the further model of use depends on it.

It is obvious that the good smartphone is impossible without the good screen and convenient user the interface. Problem of "iron" – to ensure smooth functioning of the menu, the browser, 3D - games and heavy video. Huawei provides the to users smartphones with qualitative IPS matrixes, the screens reacting to pressing in gloves, and an additional cover of Emotion UI. The firm cover of Emotion includes completely adjusted desktop, simple management of a chamber and profiles, and also training the management for novice users.

Indicators of mobile displays increase annually almost twice. Still a year ago HD permission was considered as the maximum. In the current year flagman smartphones are equipped with Full HD displays (1920х1080). Necessary attributes of the big screen – a natural color rendition, an IPS matrix, high density of pixels per inch (PPI). The display with Full HD permission in a line of Huawei smartphones received фламан Ascend D2, for today it technically the strongest office of the company. In it, except four nuclear processors with a clock frequency of 1.5 GHz, we used the magnificent 5-inch TFT IPS display + with the resolution of 1920х1080 points (Full HD) and record density of pixels per inch - 443ppi.

Displays of smartphones increase not only resolution and ppi indicators, but also diagonals. With growth of popularity of tablets by one of the demanded directions there were devices with a diagonal of screens more than 5 inches, so-called "phablet", – the smartphones which are coming most nearer by opportunities and characteristics to tablets, but still convenient as phone.

Huawei Ascend Mate – one of the biggest smartphones in the world, a diagonal of its IPS display with the HD permission makes 6.1 inches. Four nuclear processor is responsible for productivity with a clock frequency of 1.5 GHz and 2 GB of random access memory. In view of desire of the user as seldom as possible to address to the charger and not to choose between functionality and operating time, we supplied Ascend Mate with the accumulator with a capacity of 4050 мАч. Productivity and operating time did not go to damage to design and convenience of use – thickness of this device less than 10 mm.

Growth of a diagonal of the screen and its resolution was directly reflected and in what processors began to be installed in smartphones. In 2013 four nuclear processor became norm, it is installed even in devices of average price category. Used processors in the majority are single-crystal systems. The crystal includes kernels with the lowered consumption of energy, graphic system and controlers of radio of interfaces (LTE, NFC). Similar configuration allowed to achieve high efficiency at preservation of such important parameters as compactness and low cost.

Functional and productive devices became cheaper. Even in a mass segment of Huawei smartphones there are inexpensive models with worthy characteristics. The Honor 2 smartphone, except four nuclear chips with a clock frequency of 1,4 GHz and 1 GB of random access memory, is supplied with the IPS display with the HD permission and a diagonal 4,5 inches. In the Russian retail of Honor 2 it is available at the price less than 14 000 rubles.

According to experts, 2013 has to become "year of LTE" and to play an important role in growth of the market of the user equipment of the fourth generation owe smartphones. So the increase in demand at LTE smartphones is expected more than three times. Huawei offers users the fastest in the world the Ascend P2 LTE smartphone supporting data transmission at a speed up to 150 Mbps and compatible to the LTE networks practically in all ranges (800/850/900/1800/2100/2600 MHz).

Development of the mobile industry is permanently connected with change of model of use of phone which gradually turns into the universal terminal for communications and entertainments. On turn there is a universal introduction of technologies of contactless payments. The NFC chip became today obligatory attribute of the modern smartphone, but in Russia time of contactless payments for the present did not come. At least some years for creation of uniform standards and infrastructure is required. Only recently Russian operators declared creation of cooperation management enterprise for the purpose of creation of a uniform platform for providing the NFC services.

In spite of the fact that the NFC technology while is on low start, according to forecasts of experts, in the next two years it is expected by big growth. So, by 2015 of 90% of airlines plan to start registration on flight via NFC chips in smartphones. Instead of a paper boarding pass you will be able to use the phone. For its part, Huawei as the company, the first let out the mobile phone with NFC and taking today leading positions in the market of mobile devices, tries not only to follow the outlined tendencies, but also to define them. Perhaps, it is the main tendencies of development of the market of smartphones.