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Implemented successful sales and marketing strategies that brought in
Personal details
Name
Alison Lee
Terrence Donoghue
Address
Telephone
Date of birth
Marital status
Nationality
Key skills
Work experience
Qualifications
Position applying for
Title
Full name
Nationality
Marital status
Date of birth
Address
Phone number
e-mail
Current employment
Higher education
Professional qualifications
Computer skills
Language skills
Interests
Signature
Date
$12 million to the company
(http://www.bestsampletemplates.com/accounting-cv/advertising-manager-cv/)
Study the candidates’ CV and complete the form:
Working in groups three or four, analyze the strengths and
weaknesses of the two candidates. Decide who should be offered the position;
explain the reasons for your choice. Compare your decision with that of the
other group.
Think over about your dream work. You are to write a CV. You may
use this application form
31
PROJECT WORK
BUSINESS CARD
14. Think and share your ideas with your partner!
1. Have you ever got a Business Card?
2. What kind of information should it contain?
3. What design of your business card would you prefer?
15. Read the text and say whether there is new information for you in
it. The following word can be useful:
meaningful way – выразительным способом, осмысленно
in hand – в исполнении
logo – фирменный знак
tagline – подзаголовок, рекламный слоган
brick-and-mortar shop – традиционный, знакомый всем магазин
freelancer – самозанятый человек
business owner – частный предприниматель
indispensable parts – необходимые части
nauseous - отвратительно
7 Tips on What Information to Put on Your Business Card
A good business card is not just a tool for giving your information out
to prospects but an opportunity to connect with a new prospect on a personal
level. For that reason, good business cards will never be replaced by any of
the digital networking tools at our disposal, because digital tools lack the
human factor of the equation.
A good business card is an extension of your brand that conveys the right
information about who you are and what you do in a memorable, powerful, and
meaningful way.
Start with a high quality business card template or custom design, which
gives you the right foundation to build from. With a good design in hand, you
then need to customize it—adding key details to your card.
So what information should be on a business card?
Here are seven business card tips you can use to transform your
business cards from a scrap piece of paper that people throw in the bin as
soon as they get home, to a powerful connection agent that draws prospects to
your business like needles to a magnet.
1. Logo and Tagline
Before you even think about what information goes on your business
cards, you need to make sure you include your logo and tagline. As an extension
of your brand, your business card needs to convey your business identity
(through the shapes, colors, and words it features) to prospects.
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Anyone holding your business card between their fingers should be able
to identify your brand and instantly recognize wherever they may see it in the
future as well, be that on your website, your portfolio, your newsletter, or even
you brick-and-mortar shop or studio.
2. Name and Functional Job Title
Seems obvious, doesn’t it? But you’d be surprised how many people get
this wrong. First the name. If your name is David but prefer to be called Dave or
even Steve (for some odd reason), put the latter on your card, not the former. A
business card isn’t meant to provide your genealogical information but introduce
you to people who may be interested in talking to you. Introduce yourself as you
like to be called to avoid awkward re-introductions later.
What about your job title? As a freelancer, entrepreneur, or small business
owner you probably wear many hats in your business. Which one do you note
on your business cards? Use the one that describes your main function in the
business—where function means the work prospects may hire you to do.
I can’t tell you how many business cards I receive at conferences and
networking events that don't say what the person giving me the card actually
does. Instead, next to the name it says CEO, Founder, or President. You may
think that sounds fancy, but it’s simply unhelpful. By the time I go home,
I'm not sure what the person's job was or why I should call. Looking at a
card from John, the Founder of Video Masters, for example, doesn't tell me
much. “Was John a videographer? A video editor? A script writer? Oh, I
forgot." Trash!
If you want to keep your position credentials on your business card, do so
after your functional title. For example:
Video Masters
John Smith, Videographer & Co-Founder.
3. Contact Information
Contact information is the meat of a business card. If you want people to
contact you, you have to tell them how. But which of all your contact info
should you include? The key word to keep in mind here is “direct.”
By the very nature of being passed on from hand to hand (preferably
while making eye contact), business cards create a personal connection
between you and prospects. You don’t want to break that connection by
providing prospects with a generic info@DomainName.com email or a
general phone line where they have to go through a digital menu and three
different operators before reaching you.
On the other end of the spectrum, however, you don't want to go so
personal as to give your house number where your 5-year-old might answer
the phone, or your personal email address hosted @gmail.com. That's
simply unprofessional.
Always give your direct contact information as a professional, rather than
a business, while keeping your personal information private.
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Should you include a physical street address? Only if you have a brickand-mortar shop or studio whose physical location is crucial to doing business.
If you're a photographer, for example, who shoots people around your location,
you should at least include your state on the card. If you’re a copywriter,
however, who works from wherever there's internet, there’s no point in giving
anyone your registered business address. It’s simply irrelevant.
4. Your Website, But Not Your Homepage
What’s the purpose of putting your web address on your business
cards? Not simply to show people you have one. That’s almost a given these
days. Hopefully, interested prospects will be so impressed by your business
cards that as soon as they go home they’ll be typing your website into their
browsers to find out more about you. So why not send them to a page with
that purpose?
Create a page with a welcoming message or record a short, fun
introductory video where people get to know you better and understand how
you can help them. Put a special offer on there for them, or have a little
bonus they can download as a thank you for connecting with you. In short,
send prospects to a page that deepens the connection you've created with
them in person while giving out your card.
One last pro tip: Make the URL to your website something very short
and easy to type. No one will go home and type out a 3-line web address.
Keep it simple and intriguing and you've got a higher chance of luring people
in. Personally, I’d be much more intrigued to check out a link to
"domainname.com/magic" rather than a bland link to
"domainname.com/landing-page."
5. Social Media Profiles
Include your social media profiles on your business card. But not all of
them. Social media channels have become indispensable parts of both traditional
and virtual businesses. If you’re not on social media, you don’t exist in the eyes
of your customers. Quite literally.
That doesn’t mean, however, you should list all eight or however
many social media accounts you have on your business card. First of all,
because of the simple design rule in Tip 6 to follow. Second of all, you want
to give prospects the opportunity to connect with you, not overwhelm them
with your presence. Be strategic about your social media listings and list
only the few channels where prospects can get a good taste of your work.
The personal business card template above is available on Envato Market.
You can easily pair down the number of social channels on this card. Customize
it to promote only those channels you are most active in.
For example, if you’re a photographer or videographer with an active
Instagram account, list that. If you’re a small business owner with a strong
textual presence and following on channels like medium, promote that. List your
strongest profiles, not just any of your social profiles.
34
6. White Space
Yes, white space is so important it gets its own tip on the list. How many
times where you handed a business card that was so absolutely overstuffed with
information it made you feel nauseous just looking at it? Remember, the point of
business cards is not to overwhelm prospects but to invite them to connect with
you. And clutter invites no one.
White space doesn’t have to be the color “white” of course. It just means
there has to be empty space on your card for the information (and your prospect
looking at it) to breathe easily. Check out these awesome minimalist business
card designs that contain all the necessary info without unnecessary clutter.
7. Creativity
This final tip is the be-all end-all and the holy grail of business card
designs. All the above tips fall under the category of practical advice for best
results. Yet, even if you follow those to a the letter, but form them into the
most commonplace and boring presentation (that we’ve all seen a thousand
times before), no one will be contacting you anytime soon. No matter how
many cards you give out.
You need to get creative with your presentation in a way that expresses you!
Show people what you do through your card design rather than simply tell
them through your job title. If you're in the music industry, for example, you
could use a business card designed like a digital turntable or a classic piano
template depending on how you make your music.
If you're a photographer, you may choose a modern camera card design,
or go for something with a more classic (but still creative) design, if that
expresses your brand better, such as this photographer business card.
Make them laugh, intrigue them, let them fill in the blanks. Get creative.
And if you can't think of any good ideas for custom cards yourself, don't worry.
You can always get a business card designer to help you create something
unique and custom. Find a person whose past designs you like and contact them
for a fresh take on your business and industry.
Whatever you decide to do, and for the sake of everything that's good in
business, don’t be bland! Give people a reason to contact you—even if just to
say “I loved your business cards so much I just had to call you!” You can always
deepen the connection from there. Browse through these featured creative
business card templates, to find the best one for your business.
(https://business.tutsplus.com/articles/7-tips-on-what-information-to-
put-on-your-business-card)
16. Work in a group of two or three and prepare your business card.
To be more successful:
Read the additional text about the history of a visiting card;
Study the template of a business card given below.
Compare your business card with your groupmates’ ones, explain
their strengths
35
Do you know?
GEIGORY LAZUK, MBA
Finance and Accounting
Consulting Services
Koshevogo Str., 8-23 (home) Fax: 375- 17- 230-4598
Moskau Tel.: 8906- 475-27-28
Russia E-mail: glazuk@mail.ru
The History of a Visiting card
A visiting card, also known as a calling card, is a small paper card with
one's name printed on it. They first appeared in China in the 15th century and in
Europe in the 17th century. The footmen of aristocrats and of royalty would
deliver these first European visiting cards to the servants of their prospective
hosts solemnly introducing the arrival of their owners.
Visiting cards became an indispensable tool of etiquette, with
sophisticated rules governing their use. The essential convention was that
one person would not expect to see another person in her own home (unless
invited or introduced) without first leaving his visiting card for the person at
her home. Upon leaving the card, he would not expect to be admitted at first,
but might receive a card at his own home in response. This would serve as a
signal that a personal visit and meeting at home would not be unwelcome.
On the other hand, if no card was forthcoming in return, or if a card were
sent in an envelope, a personal visit was thereby discouraged.
As an adoption from French and English etiquette, visiting cards became
common amongst the aristocracy of Europe, and also in the United States. The
whole procedure depended upon there being servants to open the door and
receive the cards and it was, therefore, confined to the social classes which
employed servants.
Some visiting cards included refined engraved ornaments, embossed
lettering, and fantastic coats of arms. However, the standard form visiting card
in the 19th century in the United Kingdom was a plain card with nothing more
than the bearer's name on it. Sometimes the name of a gentlemen's club might be
added, but addresses were not otherwise included. Visiting cards were kept in
highly decorated card cases.
The visiting card is no longer the universal feature of upper middle class
and upper class life that it once was in Europe and North America. Much more
common is the business card, in which contact details, including address and
telephone number, are essential. This has led to the inclusion of such details
even on modern domestic visiting cards, a practice endorsed by modern books
of etiquette, such as Debrett's New Etiquette.
17. Look at the template of a business card given below. Is there
anything you want to add?
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18. Present your own Business Card, choose the best one in the group
and explain the reasons for your choice.
WRITING
A COVER LETTER
To convince the employer to look closely at your portfolio, CV or resume
you should be able to write an eye-catching cover letter.
How long should a cover letter be?
What does it consist of?
19. Read the text A COVER LETTER. These words and word
combinations will be useful for you
end up – закончиться
getting binned –быть выброшенным
chase up – напоминать
typeface – тип шрифта
smudgy – неясный, грязный
blurred – расплывчатый, запачканный
is cluttered with meaningless words – загромождён бессмысленными
словами
a laid back – cпокойный, непринужденный
Comic Sans – cмешной, комичный шрифт
rectify any spelling errors – исправить орфографические ошибки
HOW TO WRITE A COVER LETTER
It is advisable to attach a cover letter to any CV that you submit to a
employer. A well written cover letter can be a useful document that allows you
to immediately display your key strengths to the recruiter.
A covering letter can set the tone for your job application and also give
you an opportunity to:
Give your reasons and your motivation for applying.
Show your knowledge of the company you are applying to.
Demonstrate your experience and knowledge of your industry.
Write points that do not fit in the CV.
Quickly highlight and re-emphasize you skills & experiences that relate to
the job.
Writing a covering letter
Addressing your letter
It is important that you address your letter to the right person otherwise it
could end up getting binned without anyone seeing it. This person could be the
one who has placed the job advertisement or the decision maker in the HR
department. If their name is not in the job advert then even consider phoning up
37
the company to get it. The other advantage of having a name is that you have a
contact that you can chase up about your application.
Length of your covering letter
It should be no longer than one A4 page and in clearly laid out
paragraphs. There should be no more than four paragraphs in total. A covering
letter is just an introduction to your CV and so should be as brief as possible.
What content to put in a covering letter?
Firstly you should introduce yourself then give details of the position you
are applying for and also state where you saw it advertised.
Secondly explain why you are applying for the job, and how you feel you
are the right candidate for the vacancy.
Thirdly give more in depth details of those skill sets and experiences that
you feel make you a suitable applicant.
At the end respectfully ask for an interview for the vacancy so you can
discuss your application in more detail.
Fonts and size
Always remain conservative with the typeface you use. It is best to
use Times New Roman, Arial rather than say Comic Sans. Use Bold and
Italic sparingly to emphasize keywords that you want to be notice, it is also
generally not a good idea to underline words. Try to use text size 11 or 12
point in your letter.
Covering letter readability
The more readable your cover letter is then the better you will be at
communicating with the reader. Try to ensure that your letter is not cluttered
with meaningless words. A good tip is to get a friend to proof read it and go over
your letter a few times to ensure that it makes sense and is easy to read.
Remember that by having text that is easily read you can increase the retention,
reading speed and focus of the reader.
Check for spelling mistakes
You should always proof read your covering letter to make sure it reads
right. As well as use a spell checker to find and rectify any spelling errors.
NOTA BENE
Important tips to write a cover letter
Your writing style
Be formal and professional, do not write in a laid back or informal
manner.
Quality paper
Use good quality white paper only, 100 grams paper is ideal.
Print quality
Make sure that your letter is not smudgy and blurred. For best results use
a laser printer.
38
Spelling mistakes
Proof read and uses a spell checker to ensure there are no spelling
mistakes.
Write a different cover letter for every job you apply for
Never send the same cover letter to every vacancy you apply for. By
writing a letter for a specific company you can impress them by showing you
have researched their company and taken the effort to write something
especially for them.
Length of the cover letter
Keep your cover letter to one page and only have a maximum of 4
paragraphs in it.
Keep a copy
Always keep a copy of the cover letter and CV you send to an employer.
You can refer to these if you are called for an interview.
(https://www.dayjob.com/content/covering-letter-211.htm)
20. Read and translate Charles Piper’s Cover Letter
Charles Piper
41, Sefton Road
Manchester
15th April, 2013
Dear Sir / Madam,
I am writing to your advertisement in the Manchester Evening Times
on Wednesday 12 April. I would like to apply for the position of Assistant Purser
with Royal Mediterranean International.
I am an outgoing and motivated person and I also have strong
communication and organizational skills. I have not worked on board a cruise
ship before but I have experience as a hotel receptionist and I have the GNVQ
Diploma in Leisure and Tourism.
Please find enclosed a copy of my CV. I am available for interview
at any time.
Yours faithfully,
Charles Piper
21. Write your own cover letter. You can use the template as a guide
and the phrases below
Employer’s name:
Employer’s address:
39
Employer’s telephone number:
Employer’s email:
Date:
Ref: Job title of the vacancy you are applying for or its reference.
Dear Mr / Ms
First paragraph
Start the letter of by briefly mentioning the job you are applying for.
Explain how you found about the vacancy, where it was advertised etc.
Second paragraph
Explain your knowledge about the employer, their brand or products and
services. Show off your knowledge of the industry.
If the company is well known and has a brand state how much you admire their
reputation and brand.
Mention any current news stories or press releases about the company i.e. they
are expanding or opening a new branch.
Third paragraph
Give reasons why you feel you are suitable for the position.
List your related skills, abilities and strengths.
Explain how you feel you can be of benefit to the company.
Fourth paragraph
Respectfully ask for the opportunity of a interview.
Mention that dates that you are available for a interview.
Thank the employer for taking the time to read your cover letter and CV.
Say that you are looking forward to hearing from them.
Give details of how you can be contacted.
If you addressed the letter to a individual then end it by "Yours sincerely".
However if you simply addressed it as "Dear Sir or Madam" you end it with a
"Yours faithfully".
Your signature
Your name:
Address:
Telephone number:
Email:
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