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Файл:Английский язык. Ч.3. Учебное пособие для студентов бакалавриата, обучающихся по направлению «Туризм», профиль «Международный туризм»
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Tourism policies should be applied
in such a way as to help to raise
the standard of living of the populations of the regions visited and
meet their needs.
The public and private stakeholders in tourism development should
cooperate in the implementation of
these principles and monitor their
effective application.
The prospect of direct and personal access to the discovery and
enjoyment of the planet’s resources constitutes a right equally open
to all the world’s inhabitants.
The press, and particularly the
specialized travel press and the
other media, including modern
means of electronic communication, should issue honest and balanced information on events and
situations that could inuence the
ow of tourists.
Tourism activities should be
conducted in harmony with the
attributes and traditions of the
host regions and countries and in
respect for their laws, practices
and customs.
1) Article 1:
Tourism’s contribution to mutual
understanding and
respect between
peoples and societies
2) Article 5:
Tourism, a benecial activity for host
countries and communities
3) Article 6:
Obligations of
stakeholders in
tourism develop-
ment
4) Article 7:
Right to tourism
5) Article 8:
Liberty of tourist
movements
6) Article 10:
Implementation of
the principles of the
Global Code of Ethics for Tourism
11. Complete the text with appropriate prepositions.
Draft Framework Convention on Tourism Ethics
In 2015, the World Committee __ Tourism Eth-
ics submitted __ the General __, UNWTO’s main policy
document, __ an international convention __ order __ reinforce
its effectiveness.
Consequently, by Resolution 668 (XXI) the UNWTO
General Assembly (Medellin, Colombia, 12-17 September
2015) entrusted the UNWTO Secretary-General to establish
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a special Working Group to examine the procedures and
implications of adopting such a Convention __ cooperation
with the World Committee on Tourism Ethics.
The Working Group, composed __ representatives of 36
UNWTO Member States, has held three meetings since it was
created __ the beginning of 2016. It examined the original
draft text of the Convention and revised article __ article and
section __ section.
As part of its deliberations, the Working Group agreed
not to make substantial changes __ the nine core principles
of the Global Code of Ethics for Tourism as these were already accepted __ the UNWTO General Assembly in 1999
and are widely known __ the international Tourism community: These nine articles are reproduced in the Draft
Convention __ Tourism Ethics under the section “Ethical
Principles in Tourism” and constitute the backbone of the
Convention.
The recent 105th session of the UNWTO Executive Council endorsed the approach __ avoiding any unnecessary changes
to the nine core principles of the Global Code of Ethics in order
to nalize a draft text of the Convention, that will be submitted
to the next session of the General Assembly __ its consideration (CE/DEC/7(CV) Madrid, Spain, 10-12 May 2017).
12. Suggest Russian equivalents of the phrases from the text
above.
a) an international convention
b) reinforce its effectiveness
c) entrusted the UNWTO Secretary-General to estab-
lish a special Working Group
d) the procedures and implications of adopting such a
Convention
e) the original draft text of the Convention
f) As part of its deliberations
g) to make substantial changes
h) the nine core principles
i) constitute the backbone of the Convention
j) endorsed the approach
k) in order to nalize a draft text of the Convention
122
13. Watch the video “Interview to Pascal Lamy, Chair of the
World Committee on Tourism Ethics (WCTE)”
(hps://www.youtube.com/watch?v=p4RDiyGjKNQ) and
role play it with your partner. One of you is Pascal Lamy
and another one is an interviewer. Make up two more
questions, based on the articles of the Global Code of
Ethics for tourism. (for more information on the articles
go to hp://ethics.unwto.org/content/global-code-ethics-
tourism).
Background information:
What is the World Committee on Tourism Ethics?
Established in 2003, the World Committee on Tourism
Ethics (WCTE) is an independent and impartial body under
the aegis of the World Tourism Organization (UNWTO), a specialized Agency of the United Nations responsible for the promotion of responsible, sustainable and universally accessible
tourism. The Committee is a subsidiary organ of the UNWTO
General Assembly to which it reports on a regular basis.
14. Study the articles of the Global Code of Ethics for tourism
(hp://ethics.unwto.org/content/global-code-ethics-tourism).
Translate the sentences into English.
1) Туристские ресурсы являются всеобщим достоянием человечества; сообщества, на территории которых они расположены, обладают по отношению к
ним особыми правами и обязанностями.
2) Следует поощрять и содействовать развитию семейного, молодежного и студенческого туризма, а
также туризма для пожилых лиц и инвалидов
3) Участники туристского процесса должны признать
роль, которую играют международные организации.
4) Особо полезными формами туризма, которые следует поощрять, являются поездки с религиозными,
оздоровительными, образовательными целями, а
также для культурных и языковых обменов.
5) Местное население должно привлекаться к туристской деятельности и участвовать на равноправной
основе в получении образующихся экономических,
социальных и культурных выгод.
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4.2. Professional ethical behavior standards
in the hospitality business
Lead-in
1. There are 10 basic tenets based on standards identied
by the Josephson Institute of Ethics. Discuss the tenets
with your partner and complete the list.
1) Honesty
2) Integrity
3) Trustworthiness
4) Loyalty
5) Fairness
6) …
Vocabulary
1) to constitute – составлять
syn. to make up
2) a distinction – отличие
to distinguish – отличать
adj. distinctive – отличительный
3) an outcome – результат, итог
4) to employ a tactic – использовать/применять тактику
syn. to apply
5) to enable – позволять, давать возможность
syn. to allow
6) a contingency plan – план действия в нештатных си-
туациях
7) to deliver a service – предоставлять услугу
syn. to provide, to render
2. Read the text and summarize it.
Text B
What is Ethical Behavior?
Different people have different beliefs about what constitutes ethical behavior. The law denes what is and is not legal,
but the distinctions between moral right and wrong are not always so clear. In many situations lines between right and wrong
are blurred. Such situations can lead to ethical dilemmas.
124
When faced with ethical dilemmas, it’s important to consider outcomes of the decision-making process. One way of
dealing with ethical dilemmas is by using the four way test to
evaluate decisions. This test involves asking four questions:
• Is my decision a truthful one?
• Is my decision fair to everyone affected?
• Will it build goodwill for the organization?
• Is the decision benecial to all parties who have a
vested interest in the outcome?
When these four questions can truthfully be answered
with a «yes,» it is likely that the decision is an ethical one.
Why ethics is included in the process of decision making
in hospitality sector?
The hospitality industry is considered one of the largest
industries worldwide. As its covers the elds of travel, tourism and leisure, the industry is indeed one of the important
economic contributors to most countries around the world. In
order to maintain the strong status of the industry, it is essential that its operators and managers employ the appropriate
business tactics.
Ethics in hospitality sector
Hospitality industry is among the fastest growing economic sectors worldwide. The industry by itself is recognized
as multi-billion dollar and still progressing industry. It basically involves hotels and other forms of accommodations, fast
food outlets, bars, retail stores, restaurants. While this industry enables the provision of vast services for the clients, work
opportunities are also diverse.
Business ethics is essential in the hospitality industry
for a number of reasons. One of which is the issues typically encountered in this type of business. Accessibility, health
and safety issues including fairness, equal treatment, contingency planning, individual and institutional responsibilities,
emergency response mechanisms are some industry matters
related to business ethics. Furthermore, the factors and operations surrounding tourism-oriented businesses require ethical actions and practices. For instance, considering that its
main objective is to serve people or tourists, a service that is
morally acceptable should be delivered. This form of business
also makes use of natural or environmental resources for its
125
operation; the protection and conservation of these resources
on the other hand require ethical protocols.
These then stresses the strong relation of the hospitality
industry with business ethics.
3. Find the words in the text by their meanings.
a) the way in which someone conducts oneself
b) a problem involving a difcult choice
c) the activity of providing food, drinks, etc. for people
who are the guests or customers of an organization
d) a factor that plays a signicant part in bringing about
an end or result
e) composed of distinct or unlike elements or qualities
4. Find the Russian equivalents of the following phrases in
the text.
1) lines between right and wrong are blurred
2) one of the important economic contributors to most
countries
3) in order to maintain the strong status of the industry
4) managers employ the appropriate business tactics
5) recognized as multi-billion dollar and still progressing industry
6) this industry enables the provision of vast services for
the clients
7) emergency response mechanisms
8) surrounding tourism-oriented businesses
9) considering that its main objective is to serve people
or tourists
10) the protection and conservation of these resources
5. Match up the words to make word partnerships. Find
them in the text.
ethical
economic
progressing
business
equal
individual
environmental
resources
treatment
industry
contributor
behavior
ethics
responsibilities
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6. Fill in the gaps with appropriate prepositions.
1) … different beliefs ____ what constitutes ethical behavior…
2) … the distinctions ____ moral right and wrong …
3) … situations can lead ____ ethical dilemmas …
4) When faced ____ ethical dilemmas …
5) … dealing ____ ethical dilemmas …
6) … one of the important economic contributors ____
most countries …
7) … essential in the hospitality industry ____ a number
of reasons …
7. Complete the text with appropriate words in the box.
diverse ethics interacts rights green apply hotels resources
ethical adheres
In the hospitality industry 1_______ issues abound both
for the business itself and the community at large. Business
2_______ is a complicated subject that can be described as
the behavior that a business 3 ________to in its daily dealings with the world. The ethics of a particular business can
be 4________. They 5_______ not only to how the business
6________with the world at large, but also to their one on-one
dealings with a single customer. Now the hospitality industry
in general and 7________specically have seem to be behind
most businesses when it comes to ethics in concern to going
8________, human 9_______, diversity, human 10________,
and hotel relationships.
8. Change the form of words in bold.
When it comes to the environment, from a business
ethical standpoint, are hotels doing enough to help the environment? This question is at the heart of an ethical dilemma concerned the hospitable industry. Is a green program
such as bedding enough? Do hotels do enough conserva-
tion water, electricity, and gas? These are very important
issues to the world, but as a business the expensive does
not always calculate in the cost to the rest of the world when
changing out a toilet to low ow, or creation a save the
planet bedding program, or using uorescent bulbs and en-
127
ergy efciency air conditioners. These changes to a hotel
are very expend undertakings, and again the cost to the
business ownerships does not always include the bene-
cial to the world in their decision implementation or not
implementation.
9. Put the sentences in the right order.
1) Another ethical dilemma is in taking advantage or
misusing professional acquaintances and equipment.
2) Ethical and moral dilemmas abound.
3) When a hotel makes major changes to the heavier and
more labor intensive items in rooms, such as more
amenities, but it comes to the labor force involved in
keeping up with these amenities there is not an increase in any way and expect the labor to do everything in the same amount of time.
4) Human resources are another ethical dilemma to look
upon.
5) This will lead to more on the job injuries and more
exhaustion.
10. Read text C and title the paragraphs.
Text C
1) _____________________
Hospitality establishments and their management should
always ensure the quality of their guests and employees.
Quality is only achievable through maintaining hotel standards; it is not an occurrence but a habit. It involves a proper
estimate of guest desires, expectations and requirements and
establishing of suitable standards. Quality is made up of good
employees who respect ethics and morality in both their work
and in life. Therefore ethics should be part of every activity in
the hotel with denitions according to particular responsibility and work of every department.
2) _____________________
Hospitality organizations that are socially and ethically
responsible can attract as well as retain quality workers because the company’s practices and values are direct to the
values that such employees hold, which decreases the in-
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tention to leave the company. Service employees’ turnover
is directly related to the hospitality organization’s ethical
environment, high ethical practices reduce stress, increases
trusts between employees thereby reducing conicts and increasing job satisfaction.
3) _____________________
One of the most important assets of any hospitality
business is its employees; as a result hospitality organization should take good care of their employees. It is the role
of the management to know what the employees think, how
they perceive the company culture, what they think of their
working environment and whether they are satised with
the existing procedures and policies. When employees are
satised, their retention rate is high while the turnover
rate is signicantly low. Hospitality managers should take
a leading role in encouraging ethical behavior in their organizations.
11. Match the words with their denitions. Find these words
in task 9 provide Russian equivalents.
Estimate
Morality
Values
Turnover
Assets
Perceive
Policies
Retention
1) the quality or fact of being in agreement
with ideals of right behavior
2) an opinion or judgment of the nature,
character, or quality of a person or thing
3) principles or standards of behaviour; one’s
judgement of what is important in life
4) the rate at which employees leave a
workforce and are replaced
5) become aware or conscious of (something)
6) the continued possession, use, or control
of something
7) a useful or valuable thing or person
8) a course or principle of action adopted or
proposed by an organization or individual
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12. Study the article “Increasing the Role of Ethics in the
Hospitality Industry” (hp://hotelexecuve.com/business_
review/4101/increasing-the-role-of-ethics-in-the-hospitalityindustry) and role play a Press Conference covering the
main points of the article. Make up a list of questions
for the conference organized by Scott Nadel, Chief Op-
erating Ofcer, DMC Hotels/Dhillon Management.
Scott Nadel has served as Chief Operating Ofcer of
DMC Hotels/Dhillon Management. He has functioned as Director since 2007. Mr. Nadel is a 20 year hotel industry veteran
with in-depth experience with branded hotel afliations, independent resorts, as well as, Food & Beverage Operations. As a
second generation hotelier, Mr. Nadel combines old world values with progressive business strategies. As COO of the company, Mr. Nadel was responsible for the oversight of twenty
branded hotel operations, the company’s strategic objectives,
asset capitalization and partnership relations. Mr. Nadel can
be contacted at 601-299-3722 or nadelsco@gmail.com
(for extended biography see
http://hotelexecutive.com/author/631/Scott-Nadel)
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