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Файл:Английский язык. Ч.3. Учебное пособие для студентов бакалавриата, обучающихся по направлению «Туризм», профиль «Международный туризм»
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2) the money that is received by a business usually from
selling goods or services;
3) money that a business spends on supplies, workers,
services, etc. in order to operate;
4) things of value that a person or a company owns, such
as money or property or the right to receive payment
of a debt;
5) the amount of money that a company or a person owes;
6) all the goods owned by a business, including raw materi-
als, parts, work not yet nished and nished products;
7) an amount of money that a company keeps for a par-
ticular purpose or to deal with possible problems or
expenses in the future;
10. Find in the text the words with the following meaning.
1) to put numbers or amounts together to get a total;
2) to take a number or an amount away from another
number or amount;
3) to take away money, a number, etc. from a total
amount;
4) to judge sb/sth or form an opinion about sb/sth after
looking carefully at all the information – 2 synonymic
words;
5) how much sth is worth in money or other goods for
which it can be exchanged.
11. Translate into English using the derivatives of the
words from Task 10.
1) Сложение – одно из четырех простейших арифметических действий.
2) Собственникам объектов планируется оставить
право на налоговый вычет.
3) План предусматривает подготовку кадров, оценку
потребностей, обмен информацией и совместную
разработку программ.
4) Картина была оценена в пять тысяч фунтов.
12. Look at the balance sheet of TUI AG, a multinational
travel and tourism company. Put the entries of the balance sheet in the proper lines.
91
Bonds Shares in Group companies Trade accounts payable
Intangible assets Receivables
€ ‘000
Assets
Fixed assets
(1)
1,293
Property, plant and equipment 17,156
Investments
(2)
3,400,641
Other investments 694,421
4,095,062
4,113,511
Current assets
Inventories 19
(3) and other assets
313,075
Cash in hand and bank balances 1,128,869
1,441,963
Prepaid expenses 2,034
5,557,508
Equity
Shareholders’ equity 2,365,161
Special non-taxed items 628
Provisions 448,743
Liabilities
(4)
1,087,085
of which convertible 554,114
Liabilities to banks 502,920
(5)
3,199
Other liabilities 1,149,604
2,742,808
Deferred income
1
168
5,557,508
(http://www.tuigroup.com/damles/default/tuigroup-15/
en/investors/AGM/agm-item8/TUI_AG_2013-14_EN-f2a-
49b2e562b23c6a6d7f8d1d7802ab7.pdf)
92
13. Using the balance sheet of TUI AG above describe the
nancial standing of the company. You may use the following verbs (in proper forms).
illustrate; include; categorize; divide into; list (on); report;
own; owe; remain; subtract; add; pay; invest.
14. Study the terms used to evaluate management strategies
and operational efciency of a hotel.
Several terms and formulas are used to evaluate revenue
management strategies and operational efciency of a hotel.
Occupancy is a term that refers to the percentage of all
guest rooms in the hotel that are occupied at a given time.
Average daily rate (ADR) is a calculation that states the
average guest room income per occupied room in a given time
period. It is determined by dividing the total room revenue by
the number of rooms sold.
Revenue per available room (RevPAR) is calculated by
multiplying a hotel’s ADR by its occupancy rate. It may also
be calculated by dividing a hotel’s total room revenue by the
total number of available rooms and the number of days in the
period being measured.
15. Solve the problems:
1) A hotel earns $3,000 on 112 rooms. What is its ADR?
2) That same hotel has occupancy of 75%. What is its
RevPAR?
16. Give the denitions to the underlined terms. Write on
the blackboard the formula and explain how to calculate them.
17. Make up a problem with one of the underlined terms.
Solve the problems in groups.
18. Search the net to nd top the most protable hotels.
Report on your ndings in class.
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3.2. Rates and tariffs
Lead- in
1. Comment on the statement.
To be successful in the market, a product must be appro-
priately priced.
2. Discuss factors inuencing rates in tourist industry.
3. Work in pairs and analyze the rates of a popular hotel
in Scotland below. Identify the criteria according to
which rates are categorized and comment on them.
The Green Park Hotel – Prices and Tariff
The rates quoted are for dinner bed and breakfast,
per person per day, and include VAT
2017 Early Season Rates 2017 Late Autumn Rates
From Friday the 27th of
January 2017 to Thurdsay
the 23rd of March 2017.
£94.00 per day for a one or
two day’s stay.
£91.00 per day for a three
day’s stay.
£89.00 per day for four days
or more.
£85.00 per day for a week’s
stay.
(£83.00 per day for bed and
breakfast)
2017 Late Spring Rates
From Friday the 24th of
March 2017 to Thursday the
11th of May 2017.
£101.00 per day for a one or
two day’s stay.
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From Sunday the 29th of
October 2017 to Saturday
the 11th of November 2017.
£109.00 per day for a one or
two day’s stay.
£105.00 per day for a three
day’s stay.
£103.00 per day for four days
or more.
£101.00 per day for a week’s
stay.
(£92.00 per day for bed and
breakfast)
2017 Late Autumn / Winter
Rates
From Sunday the 12th of November 2017 to Thursday the
25th of January 2018.
£97.00 per day for a one or
two day’s stay.
£97.00 per day for a three
day’s stay.
£95.00 per day for four days
or more.
£92.00 per day for a week’s
stay.
£95.00 per day for a three
day’s stay.
£93.00 per day for four days
or more.
£90.00 per day for a week’s
stay.
(£85.00 per day for bed and
breakfast)
(£86.00 per day for bed and
breakfast)
2017 High Season Rates
From Friday the 12th
May 2017 to Saturday the
28th of October 2017.
£118.00 per day for a one
day’s stay
£116.00 per day for a two to
three day’s stay
** £114.00 per day for four
days or more
Complimentary Theatre
Ticket Offer
** £112.00 per day for a
week’s stay
Complimentary Theatre
Ticket Offer
(£93.00 per day for bed and
breakfast)
• The rates quoted are per person for Dinner, Bed and
Breakfast unless otherwise indicated.
• All prices include VAT.
• All bedrooms are en-suite and include as standard
colour television, tea/coffee tray, electric blankets, hair
dryer, trouser press and direct dial telephones.
• Pets are welcome by prior arrangement.
• The Green Park Hotel is a non-smoking hotel.
https://www.thegreenpark.co.uk/tariffs/
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Vocabulary
1) rate – 1) норма; размер; уровень; величина; 2) ставка, тариф; расценка; 3) темп; скорость
at a/the rate
2) tariff – 1) тариф; налог; пошлина; 2) расценка; плата за единицу услуги; шкала ставок; прайс-лист
a tariff of …%
a tariff on
3) charge – 1) сбор, налог; 2) комиссия (за услуги);
3) плата; 4) расходы 5) обязанности, ответственность;
6) электрический заряд
at a charge
for a charge
a charge for
a charge on
4) price – n, цена; v, назначать цену, оценивать
at a/the price
in price
a price for
the price of
5) quote a price – назначать цену
6) discount – скидка, уменьшение цены
7) seasonality – сезонность
8) uctuation – колебание; неустойчивость
9) operating costs – текущие расходы; эксплуатационные расходы
10) overheads – накладные расходы
11) promotion costs – издержки по продвижению товара
12) labour costs – затраты на оплату труда
13) peaks and troughs [trɔfs] – взлеты и падения
14) demand – спрос
15) generate – вызывать; производить
16) suite [swiːt] – многокомнатный номер в гостинице
17) deluxe [dɪ’lʌks] – номер люкс (повышенной комфортности)
18) studio [‘stjuːdɪəu] – номер-студия
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19) pent house – пентхаус (номер на верхем этаже
здания)
20) rack rate – официально объявленная цена за номер
в гостинице (без учёта скидок)
21) licensing – лицензирование, предоставление ли-
цензии
22) taxation – налогообложение
23) vary [‘veərɪ] – 1) изменять, менять; 2) меняться,
изменяться
24) occupancy – 1) арендование, аренда, временное
владение; 2) заполненность;
25) add-on – добавление, дополнение
26) buffet dinner – обед “а-ля фуршет”
27) early bird rate – тариф «ранняя пташка» (снижение
цены за заранее сделанную оплату)
28) package rate – тариф за пакет услуг
29) best available rate (BAR) – наилучшее ценовое
предложени
30) furnishings – меблировка
31) decor [‘deɪkɔː] – отделка интерьера, внутреннее
убранство
32) reservation desk – отдел бронирования
33) front desk – отдел регистрации
4. Study the Vocabulary list above. Find the word that
doesn’t collocate with the words in bold. Give Russian
equivalents to the collocations (use a dictionary if necessary).
1) preferential / direct / protective / import / customs /
daily / weekly / hotel’s / telephone tariff;
2) ask / bid / consumer / discount / reservation / share /
unit / wholesale / investment / retail / price;
3) at / mortality / seasonality / group / growth / ination
/ exchange / interest / discount / tax rate;
4) one-off / bank / landing / admission / minimum / xed
/ sales / sustainable / extra charge.
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5. Using the collocations from Task 3 give the English
equivalents to the following.
1) льготный тариф; таможенный тариф; протекционистский тариф; расценки на номера в отеле;
2) запрашиваемая цена; цена покупателя; цена за
единицу; курс акций;
3) единая учётная ставка; тарифная ставка; уровень
инфляции; курс валют; процентная ставка; темпы
роста;
4) посадочный сбор; дополнительная оплата; вступительный взнос одноразовая оплата; банковский
сбор; комиссия за продажу.
6. Make verb collocations with the nouns in the box.
rate price tariff charge
impose
cut
charge
take
7. Using the collocations from Task 5 translate the sentences into English.
levy
reduce
set
markdown
pay
abolish
push up
x
incur
eliminate
quote
lift
1) Америка хочет отменить пошлину на такие товары,
как электроника.
2) На табачные изделия была введена высокая пошлина.
3) Ситуация с «взвинчиванием» цен на отели часто
наблюдается в городах, которые находятся вблизи
моря.
4) Чтобы место в самолёте и номер в отеле не
пустовали, турфирмы снижают стоимость
путёвки и стараются быстро её перепродать.
5) Очень важно назначить цену на турпродукт
таким образом, чтобы она не оказалась слишком
высокой или слишком низкой.
6) Чем больше турист производит затрат в месте
проживания, тем лучше для экономики данной
страны.
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7) Законопроект предусматривает взимать плату
с туристов за пользование курортной инфраструктурой в Крыму, Алтайском, Краснодарском и
Ставропольском крае в 2018-2022 годах.
8) Для семей с детьми турфирма предлагает снижен-
ный тариф.
9) Фиксированный валютный курс – это официально
установленное соотношение денежных единиц различных стран мира.
10) Решение Европейского Центрального Банка не по-
нижать процентные ставки, является ошибкой.
8. Fill in the gaps with the prepositions.
1) The increase in the number of tourists has driven up
the price _____ food and accommodation in the city.
2) It’s amazing how much computers have come down
_____ price over the past few years.
3) Shoppers are unwilling to pay full price _____ electri-
cal goods.
4) This service is available _____ a nominal charge.
5) There is no charge _____ cashing traveller’s cheques.
6) After 6 p.m. customers can make telephone calls _____
a cheaper rate.
7) Local businesses are closing _____ the rate of three a
year.
8) They set a tariff _____ 36% _____ British wool
cloth.
9. Read the text and be ready to name.
1) factors inuencing prices in tourist industry;
2) rate categories in hospitality industry.
Text B
To be successful in the market, a product must be appro-
priately priced. There are several general factors inuencing
prices in tourist industry:
seasonality – uctuations in business between high and
low seasons;
operating costs – general overheads, promotion and labour
costs which can vary, depending on business peaks and troughs;
99
competition which inuences the maximum price for
which a product can be sold;
demand – which is generated by existing and potential
customers.
The amount the customer pays for a tourist product is
termed a rate. In hospitality industry there is generally more
than one rate category for each room type. As a rule room rate
categories correspond to types of rooms available for guests in
a hotel (e g: suite, deluxe, studio, pent house etc.).
Rack rate is a standard rate or a published tariff dened
by the hotel management for a particular room category/type.
Rack rate is usually given in the tariff sheet of the hotel and
the details are also submitted to the local government authorities for hotel licensing and, in some countries, for taxation purposes. All tourism businesses should have a rack rate –a “full
rate” before any discounts are applied. A rack rate is typically
what is provided to wholesalers and announced for the season
ahead. For activity and attraction operators their full rate is
more likely to be charged without any day to day discounting;
however accommodation operators will be changing rates almost daily a month or two months ahead the season to ll gaps.
Corporate or commercial rates are designed for companies that provide frequent business for the hotel or its
chain. These rates may vary according to the volume of business guaranteed by the companies.
Group rates are provided for groups, using the hotel for
such activities as meetings and conventions.
Promotional rates are generally offered during low occupancy periods to any guest to promote occupancy. Early
bird rates, Stay for 3 and pay for 1, etc. are the examples. To
attract customers the rates may also include certain add-ons
such as free 24 hour Wi-Fi, free buffet dinner, etc.
Early bird rates are only open a xed number of days
before arrival, e.g.: “Open only when 7 days before arrival, 14
days before arrival, 30 days before arrival”, etc.
Incentive rate is granted to individuals who belong to an
association or holders of special membership cards or credit
cards. For example, holders of Amex, Visa or Master card get
5% discount on rack rate. Similarly, Lufthansa Frequent Flyer members get 25 % discount.
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