Практический курс английского языка = Practical Course of English for Students of Economics. Учебное пособие для студентов экономических специальносте

advertisements; potential; individuals; name; blind ads; applicant; permit; logo; employees; ads, business; attention; employee; to recruits;

8.have; the; one; to; been; the; of; its; there; to; them;

9.1. recruitment policy 2. employee 3. personnel 4. human resource planning 5. human resource management 6. management ability 7. leader 8. theory X

9.theory Y 10. hierarchy 11. bonus 12. workforce 13. age discrimination;

15.have long been intrigued; work; helps; motivates; enables; derives; behaves; moves; says; does; refers; gives; attempt; are; occurs; make; want; is eroding;

16.the; –; the; a; –; the; a; the; the; the; a; –; a; a; a; the; –; the; –; the; –;

17.1. should; must 2. can 3. must; must 4. should 5. should 6. can 7. can 8. may

9.must 10. must;

Unit 2. Marketing

Language

3.1.market 2. marketer 3. marketing 4. marketability 5. marketing 6. market

7.market 8. market 9. marketing 10. Market 11. marketing 12. marketable 13. marketeer 14. market 15. marketed;

4.production; products; produce; production; production; product; production; production;

7.1. consumerism 2. compete 3. market price 4. marketing mix 5. marketeer

6.consumer 7. market research 8. market forces 9. central markets 10. channel

11.market development 12. target market 13. middlemen 14. substitutes 15. market penetration 16. trademark 17. market segmentation;

8.from; of; with; of; with; of; at; through; of; in; in; by; of; with; for; after; for; for; of; in; for; on; in; with; to; with; to; on;

9.marketing; advertising; defined; delivery; broad; between; obvious; focuses on; welfare; set of; social; perform; making; company; supports; activities; advanced; needs; items; marketing system; middlemen; question; exists; definitions; micro-marketing; macro-marketing;

11.1c; 2a; 3b; 4e; 5f; 6d;

12.an; a; these; that; had; first; to; up; of; the; their; their; to; on;

15.1. the 2. the, the, the 3. the, –, the, – 4. a, – 5. –, the 6. the 7. the, the, a 8. –, the, the 9. the, the, – 10. the an, a, –, a 11. a, a, the 12. –, –;

16.meeting; to serve; to meet; accomplishing; identifying and selecting; opening; sharing; sharing;

Unit 3. Advertising

Language

2.1. advertorials 2. advertise 3. advertisement 4. adverts 5. advertising 6. advertisers 7. ad 8. advertising 9. advertiser 10. advertising 11. Ad; advert, advertisement

12.advertisers;

5.1f; 2h; 3i; 4a; 5j; 6b; 7c; 8l; 9d; 10e; 11 g; 12k;

6.1. advertising 2. advertising agency 3. media 4. nonprofit advertising 5. posttesting advertising 6. pre-testing advertising 7. promotion 8. junk mail 9. advertising campaign 10. logo 11. hoarding 12. publicity;

7.1. billboards 2. a junk mail 3. newspapers 4. TV 5. Spam;

9.at; in; in; for; with; on; with; to; in; with; from; to; of; of; of; in; at; with; in; on;

10.for; the; be; the; to; very; an; of; the; the; the; this;

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12.wait; seems; is convinced; was; has decided; is ditching; sought; was worth; faces up; has briefed; will be shown; includes; voted; will be; spends; has run; has used; is; is trying; continues; has stalled;

14.1. can; might 2. must 3. may 4. can 5. can 6. may/might 7. must 8. could 9. can

10.can 11. may 12. must 13. must 14. can;

15.the; the; a; a; a; the; –; –; the; the; the; the; the; the; the; the; the; –; –; the; the; the; a; the; –;

16.making; to build; to run; transforming; setting up; to bring; to reflect; creating; deciding; to appear; returning; to change; launching; drinking; to expand;

Unit 4. Banking

Language

3.1. any 2. some, any 3. any 4. no, some 5. some 6. other 7. other 8. one, other 4. 1. many 2. a little 3. much 4. few 5. many 6. a few 7. little 8. few 9. much

5.1. install 2. use 3. pays 4. have appeared 5. look 6. are competing 7. develop

8.lends 9. obtain 10. receives, receive 11. buys 12. increases 13. will extend 14. will invest 15. will secure

7.1. can 2. need 3. have to 4. may 5. had to 6. can 7. need 8. may 9. must

9.1. encodes 2. checked 3. selects 4. swipe 5. guarantee 6. collect 7. authorize

8.confirm 9. report 10. transfered

13.1. payment, payment, paid 2. accordingly 3. to accept, paid 4. accordance

5.failure, due 6. acceptance, due, payment 7. accept, payment 8. dually, to supply, suppliers

Unit 5. Accounting

Text 5.

4. D; A; F; C; K; G; H; L; I; M; J; B; E.

Language

5.1. unprofitable, 2. misunderstandings, 3. unsuccessful, 4. undesirable, 5. undecided, 6. incorrect, 7. deregulation, 8. underestimated, 9. irreplaceable, 10. abnormally,

11.discontinue, 12. abusing, 13. misappropriating

6.1 – e; 2 – g; 3 – a; 4 – i; 5 – b; 6 – f; 7 – c; 8 – h; 9 – d.

7.1 – i; 2 – a; 3 – d; 4 – e; 5 – h; 6 – b; 7 – c; 8 – f; 9 – g.

9. 1 – e; 2 – g; 3 – b; 4 – h; 5 – j; 6 – l; 7 – c; 8 – d; 9 – a; 10 – f.

11.1. assets; 2. budget; 3. depreciation; 4. balance sheet; 5. ledgers; 6. purchases;

7.stock; 8. debtors; 9. creditor; 10. profit; 11. loan; 12. audit.

12.a – 2; b – 7; c – 13; d – 1; e – 3; f – 11; g – 12; h – 5; i – 4; j – 6; k – 8; l – 9; m – 10.

14.2 had been; 3 did you get; 4 finished (or had finished); 5 went; 6 hadn’t decided; 7 were; 8 was looking; 9 gave; 10 ‘d already taken; 11 completed; 12 sent;

13interviewed; 14 felt; 15 changed; 16 went; 17 was working; 18 was becoming (or had become); 19 didn’t have; 20 had.

15.2 roughly the same; 3 considerably more; 4 similar; 5 different; 6 a lot; 7 by far; 8 twice as much; 10 a little.

Unit 6. Finance

Language

7. не терять голову; держаться незаметным; внимательно следить за кем-то; выполнять несколько работ одновременно; держаться подальше от кого-то; мужественно переносить трудности; сохранять спокойствие; разузнавать; не

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терять голову; молиться за кого-то; стараться выжить; напряженно работать; держать порох сухим; сдержать слово; держать кого-то в неизвестности; избегать дружеских отношений.

8. 1 – at; 2 – of; 3 – to; 4 – at; 5 – in, with; 6 – for; 7 – from; 8 – to; 9 – for; 10 – for, of; 11 – into, with; 12 – at; 13 – in; 14 – by; 15 – to; 16 – on; 17 – at; 18 – within/in; 19 – in, by, on, over; 20 – for;

10.1 – f; 2 – h; 3 – e; 4 – a; 5 – d; 6 – i; 7 – c; 8 – g; 9 – j; 10 – k; 11 – b.

11.1. Business can raise money either through debt or equity. 2. Raising money can mean becoming very dependent on lenders. 3. The greatest risk in business is the risk of simply doing nothing. 4. If you current, relevant and reliable information at your finger tips, then you have a much better chance of managing risk. 5. Raising money depends on the economy, on the concept of your business and on having the right people in your business.

15.gives, to buy, to sell, guarantees, doesn’t guarantee, give, allows, to instruct, to buy, to sell, use, are interested, changing, prevents, buying, selling, guarantees, lets, instruct, has fallen, to prevent, use, are concerned, is falling, is used, to protect, is place, are asked, want, to be, allows, to choose, remains.

17.forces, outcomes, prices, percentage, purchasing, index, factors, stock, output, rates, productivity, rate, redistribution, activities, inflation, compensation, amount, income, cost, interaction, level, government, currency, terms, quotation, value, market, agencies, combination, cause.

19.cold, tiny, yellow, as a rule, pet, gratefully, towards, marketing, compromising, supecious, small sized, against, buying, thousand, unique, according to, recently, keep, subdivided, no, selling.

Unit 7. Business Law

Reading

Text 4. 1 – 3; 2 – 2; 3 – 6; 4 –4; 5– 1; 6 – 5; 7 – 7.

Text 7. 1 – F; 2 – T; 3 – F; 4 – F; 5 – F; 6 – T; 7 – F; 8 – T; 9 – T; 10 – T.

Language

8. 1 – e; 2 – f; 3 – a; 4 – b; 5 – j; 6 – c; 7 – g; 8 – d; 9 – h; 10 – i; 11 – k.

10.1 – in, on; 2 – in, of; 3 – for; 4 – of, of, for; 5 – from; 6 – through, of; 7 – on/upon; 8 – to; 9 – to, by; 10 – for; 11 – to; 12 – despite; 13 – on; 14 – to; 15 – in, for; 16 – at; 17 – due to.

11.навредить репутации, терять позиции, падать духом, потерпеть поражение, терять хладнокровие, выжить из ума, выйти из себя, заблудиться в трех соснах, преувеличивать, проводить радикальные изменения, произвести хорошее впечатление, легко и быстро получить большой доход, преувеличивать важность чего-то, сделать себе имя, делать из мухи слона, сводить концы

сконцами, добиться успеха, пан или пропал, делать кого-либо счастливым, сделать карьеру, поднимать нужный вопрос, вносить оживление (оказывать влияние).

14.bankruptcy, company, assets, whom, debts, secured, among, organization, money, declared, sold, according, each, further.

15.11 – f; 2 – e; 3 – g; 4 – a; 5 – b; 6 – c; 7 – d; 8 – h; 9 – I; 10 – k; 11 – j; 12 – l; 13 – m.

16.to protect; case law; information; generally; measures; substantial; ideas; criteria; formula; registration; the public; trade secrets.

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REFERENCES

1.Adamson J.E. Basic Law and the Legal Environment of Business. Chicago, 1995.

2.Betten L. International Labour Law. Kluwer, 1993.

3.Block S.B., Hirt G.A. Foundations of Financial Management, 7th ed. Burr Ridge, Illinois, 1994.

4.Business and society: Corporate strategy, public policy, ethics // Frederick William C., K. Davis, J.E. Post, 6th ed. New York: McGrawHill, 1998.

5.Business review: Revision and extension for intermediate level students // Bruce Kay, B. Parish, A. Wood. – London: Longman, 1997.

6.Business, government, society: the global political economy // Goldsmith Arthur A. – Boston: Irwin. McGraw-Hill, 1996, XVIII.

7.Colander D.C. Macroeconomics. Chicago, 1994.

8.Colander D.C. Microeconomics. Chicago, 1994.

9.Corley R.N., Reed O.L., Shedd P.J. The Legal and Regulatory Environment of Business, 9th edition. New York, 1993.

10.Cunningham B.M., Nikolai L.A., Bazley J.D. Accounting Information for Business Decisions. The Dryden Press, Harcourt Brace College Publishers, 1999.

11.Eaker M.R., J.B. Jawitz. Macroeconomics, New Jersey, 1984.

12.Early Business Contacts / Brieger Nick, J. Comfort. – Cambrige: Prentice Hall, 1989.

13.Emmerson P. Business Grammar Builder. Macmillan, 2002.

14.English for Bankers and Brokers, Managers and Market Specialists // L.G. Kovtun, N.A. Obraztsova, T.S. Kuprikova, M.F. Matyavina. – Москва: НИП «2Р» 1994.

15.Finance // Comfort Jeremy, N. Brieger. – Trawbridge: Prentice Hall International, 1992. – 170 pp.

16.Hyman D.N. Modern Microeconomics, 2nd ed. Boston Homewood, 1988.

17.International banking and finance // Snewd Michael R. – Trowbridge: Prentice Hall, 1992.

18.International Business: the challenge of global competition / Ball Donald A., W.H. McCulloch. – 6th ed. Boston: Irwin, McGraw-Hill, 1996.

19.Johnson Christine. Banking and finance: Business English. Harlow: Pearson Education Limited, 2000.

20.Kreitner R. Management: Boston, Houghton Muffin Company, 2nd ed., 1993.

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21.Longman Business English Usage // Strutt Peter. London: Longman, 1996.

22.MacKenzie. English for Business Studies. A course for Business Studies and Economics students. Cambridge University Press, 1997.

23.Mass Media Vocabulary: учеб.-метод. пособие по общ.-полит. лексике / Сост. Т.К. Глазкова. Мн.: Лексис, 2000.

24.Massie J.L., J. Douglas. Managing a Contemporary Introduction, 2nd edition, Boston, 1993.

25.Money, banking and financial intermediation / Smith Gray. Lexington: D.C. Heath and Co., 1990.

26.Paul A. Test Your Professional English: Accounting. Penguin English, 2002.

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28.Rothshield M.L. Advertising, D.C. Heath and Company. Toronto, 1995.

29.Schermerhorn J.R. Management of Productivity. New York, 1984, 729 pp.

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31.Skinner S.J., Ivancevich J.M. Business for the 21st Century. Boston: Irwin, 1992.

32.Sturdivant Frederick. Business and society: a managerial approach, Vernon-Wortzel H., 4th ed. Homewood: Irwin, 1990.

33.The Business of Banking // Klein Gerald, Lambert Hanice. – London: Methuen and Co. Ltd., 1987.

34.Towards a policy of part-time employment // Jallade Jean-Pier- re. – Maastricht: European Centre for Work and Society, 1984.

35.Understanding Business // Nickels Williams G. et al.; W.G. Nickels, J.M. McHugh, S.M. McHugh, 3rd ed. Boston: Irwin, 1993.

36.Understanding employment // Summers Laurence H. London: Massachusetts Institute of Technology, 1990.

37.Watson S. Dunn, Barban A.M. Advertising, its role in Modern Marketing, 3rd ed. Hinsdale, Illinois, 1990.

38.Weilbucher W.M. Advertising, 2nd ed. New York, London, 1984.

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Бедрицкая Людмила Владимировна Глазкова Тамара Константиновна Сидоренко Галина Ивановна Солонович Татьяна Федоровна

ПРАКТИЧЕСКИЙ КУРС АНГЛИЙСКОГО ЯЗЫКА

PRACTICAL COURSE OF ENGLISH FOR STUDENTS OF ECONOMICS

Учебное пособие

Ответственный за выпуск А. Д. Титов Компьютерная верстка К. Н. Иваш Дизайн обложки Н. М. Перепечко

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