Иностранный язык в профессиональной деятельности (английский язык). Учебное пособие

• In the next year

• Never! I just want a side hustle • Within 3-6 months

• Within 9 months

Task 6. Studying the market. What are the highest paid fields in the design industry? Read the text to find out. Go online to find out more about the field which interests you most.

Seven of the Highest Paid Fields in the Design Industry

There’s no place quite like the design industry. It’s where creativity and technology meet, and where innovation thrives. Design is absolutely everywhere—from the clothes we wear to the apps we use, from the cars we drive to the chairs we sit on. As a designer, you have the power to shape the world in which we live.

Not only that: design-driven businesses significantly outperform their competitors, so skilled designers are increasingly sought after. Design itself is an extremely broad umbrella, and there are many different routes you can take.

Design is one of the most challenging, fast-moving, and visionary fields to work in—and it can be financially rewarding, too. Here are seven of the of the highest-paid fields within the design industry.

1. UX Design

UX design tops the list as the most lucrative field, with an average yearly salary of $96,505.

UX designers are in high demand—87 percent of hiring managers consider recruiting more UX designers to be their number-one priority.

User experience (UX) designers are ultimately responsible for enhancing customer satisfaction, making them absolutely crucial to branding and business. They conduct extensive research into the customer’s needs and use these findings to make smart design decisions. Whether the product is an app, a website, or a tangible device, the UX designer makes sure that it’s as user-friendly as possible.

A job in UX incorporates elements of interaction design, visual design, information architecture and user research—and therefore calls for a very diverse skill set. On a day-to-day basis, you may find yourself devising user personas, sketching wireframes, creating prototypes, or conducting usability

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testing. Essentially, UX encompasses anything that impacts how the user feels when they engage with a product.

2. Product Design

Product designers also rank highly in the salary stakes, enjoying an average yearly income of $89,224.

Just about every object you encounter in daily life is the work of a product designer—from staplers and dining chairs to pens and electronics. Much like UX designers, product designers are concerned with both the aesthetics and functionality of a product, and there are many similarities in the way they work. Product designers also carry out extensive user research before sketching their ideas and blueprints using CAD software. Together with graphic designers and engineers, they then turn these sketches into prototypes, ready for testing.

When designing or redesigning an object, product designers will consider things like shape, ergonomics, size, color, and weight. They are also responsible for finding the most cost-efficient production methods, so an understanding of different materials is essential.

Product design is crucial to every industry, so there’s plenty of scope for variety. New entrants to the field usually need a degree in product design, industrial design, or engineering. Soft skills also play a major role, as communication and teamwork are key.

One of the most rewarding aspects of product design is the opportunity to innovate, which may be why it was recently voted the most appealing job for Generation Z.

3. UI Design

UI designers rake in around $88,434 per year on average, putting them hot on the heels of their friends in UX. User interface design is, in fact, a crucial subset of UX—but it’s important to recognize that they are two separate roles.

UI design focuses on the user’s visual experience, determining how they interact with the product interface. The job of a UI designer is to design all the screens through which a user moves, and to create all the visual touchpoints and interactions that facilitate this movement. Consider a dating app where you swipe left and right, or the act of scrolling down a website—some classic UI elements.

A role in UI design offers plenty of variety, with tasks ranging from creating animations, establishing style guides, choosing the right colors and typeface,

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prototyping and testing. UI designers might work on apps, websites, video games and software; anything with an interface!

4. Video Game Design

Good news for gamers with a creative flair: Video game design is the fourth highest-paidfieldintheindustry.Theaverageyearlysalaryforvideogamedesigners is $86,510, and with it comes an extremely varied and interesting workload.

Video game designers are storytellers, programmers, and visual artists all rolled into one. They are responsible for drawing up video game concepts based on the target audience, and then bringing this concept to life. This may involve developing plots and characters, creating the user interface and inputting script to generate interactive gameplay elements.

Becoming a video game designer generally requires a Bachelor’s degree in computer science or computer engineering, as well as some programming knowledge. Creativity and problem-solving skills are also key.

5. Multimedia Art and Animation

Multimedia artists and animators earn $63,800 per year on average. Aside from the financial reward, this is an extremely varied field with countless potential career paths.

Multimedia artists and animators are responsible for creating the cool visual effects you see on TV, in movies, and in video games. Depending on their exact specialization, they might work on developing storyboards, creating drawings and computer graphics, and designing 3D figures and characters.

The most common route into multimedia art is a degree in 3D animation or computer graphics—but there are no hard-and-fast requirements. Above all, you need to feel at home using computer animation software, conducting project research, and presenting your ideas to key stakeholders.

If you do go down the multimedia route, you could find yourself working in TV, film, advertising, PR, or the video game industry. With a projected employment growth rate of eight percent through to 2026, this is both an interesting and steady career path.

6. Web Design

Often described as the graphic designers of the digital world, web designers pocket an average $59,633 per year. They are responsible for planning, designing, and building websites, calling on a mixture of both technical and creative skills.

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For a web designer, the art lies in understanding the client’s vision and turning it into a visually compelling, fully functional website. This covers a vast range of tasks, from planning the site architecture to choosing colors, layout, typography, and graphics. The web designer may also supervise the written copy and set up the domain name.

To excel in this field, you need a highly diverse skill set. One day you might be working on visual design, and the next you may be improving code and running tests. An understanding of content management systems, basic programming languages, visual design principles, and SEO will all come in handy.

While it’s possible to study web design, this isn’t the only way in. Employers are largely focused on practical experience and an impressive portfolio, and many web designers come from a fine art, graphic design, or software engineering background.

7. Exhibit Design

Perhaps one of the lesser known professions on the list, but a well-paid one nonetheless: A career in exhibit design could see you earning an average yearly salary of $57,600. Exhibit designers are the creative geniuses behind the displays you see at museums, galleries, conferences, and trade shows. For those who like to combine computer-based design work with off-screen application, this role provides the best of both.

The designer takes ownership of the exhibit from start to finish. After working with the client to establish a vision, they will sketch out ideas and create computer-generated models. These are then turned into prototypes which are reiterated until the final design is approved. Exhibit designers may also be involved in constructing the display onsite.

Exhibit designers have many skills. Not only are they experts in layout and design; they are also able to work within very specific spatial limitations. To become an exhibit designer, it helps to study a design-related degree such as 3D or interior design. Outstanding communication skills, solid drawing ability, and knowledge of computer-based design programs are also essential.

If you’re curious about a career in design, start by learning the fundamentals of user experience. Once you truly understand the relationship between product and user, the design industry is your oyster.

(from 7 of the highest paid fields in the design industry: https://www.invisionapp. com/inside-design/highest-paid-design-industry/)

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Task 7. Choose the adjective which best fits the sentence. Sometimes more than one option is possible.

Visionary, cost-efficient, flexible, rewarding, crucial, lucrative, user-friendly, solid.

1 What is the most _________ aspect of your work?

2 This actor has refused several ________ Hollywood offers.

3 It is essential to develop more __________ methods.

4 The University has a good reputation and provides _________ education for students.

5 She has been recognized as a ________ leader in the green technology sector.

6 Their web-site isn’t very _______ – I’ve spent hours trying to make an order!

7 Her work has been _________ to the project’s success.

8 My schedule is _______ – I can arrange to meet with you any day of the week.

Task 8. Read the sentences. Choose which word best fits each blank.

1 outperform / encompass / reiterate

A The plan ________ repaving the street and planting 40 new trees. B She ________ that she had never seen him before.

C The company has successfully ________ its rivals this season. 2 clock out / side hustle

A I never manage to ________ at 5.

B I especially like the idea of investing in a _________. 3 user persona / stakeholder

A The bill faces opposition from a number of key ________. B ________ is crucial if you want to design something useful. 4 come in handy / be one’s oyster

A This money will _______ when we go on vacation. B Are you sure fashion design ________?

Task 9. Match the words and phrases with the definitions.

1 usability testing

2 prototype

3 blueprint

4 soft skills

5 typeface

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6 storyboard

7 typography

8 layout

9 SEO (Search Engine Optimization)

A a photographic print of a plan for a building or a machine, with white lines on a blue background

B a sequence of drawings representing the shots planned for a film or television production

C the process of improving your site to increase its visibility for relevant searches

D evaluating a product or service by testing it with representative users E the way that something is designed or arranged

F people’s abilities to communicate with each other and work well together G the first example of something, such as a machine or other industrial

product, from which all later forms are developed

H the design of the writing in a piece of printing or on a computer screen I a set of letters, numbers, etc. of a particular design, used in printing

Task 10. Which design jobs are shown on the pictures? Describe each job, using the information you’ve learned from the text.

1.

2.

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3.

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4.

Task 11. Study the following job descriptions. Which one would you apply for and why? Talk to your partner and account for your choice. Use these phrases:

• I’d like to apply for the job of… • It requires…

• I’m good at… • You need some…

• I have the experience in…

• I have all the necessary skills to… • I’d love to have the opportunity to…

• I’m attracted by the bonuses the company offers… • I’ve been dreaming to work for (the company)…

UX/UI Designer at Bosch IoT Start-up

Torenallee, Eindhoven, Netherlands Full-time

Company Description

Security and Safety Things is a fully funded Bosch startup that works on the enablement of creating an application store for security cameras. In order to enable such platform a common operating system (OS) is needed which is based on Android Open Source Project (AOSP). This OS development is done by the OS engineering department in Eindhoven. Do you want to be a part of working on a technology stack in a true IoT environment? This is your chance.

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Security and Safety Things is looking forward to your application!

Job Description

As an UX/UI Designer you will:

• Support the Operating System Team by applying your craft whilst delivering conceptual design, user research, wireframing and UI prototyping, detailed design, design system and user testing

• Create user interaction with security cameras and the development around it • Collaborate with agile engineering teams to ensure designs are feasible to implement and subsequently implemented accurately

• Conduct user research to derive insights and craft personas

• Develop concepts sketches and storyboards, detailed interaction designs, functional specifications, and prototypes to clearly articulate solutions and guide engineering teams

• Develop visual designs and ensure that the solution in development aligns to company and product brand standards

• Track user experience metrics and report on the success of UX improvements, including analytics

Qualifications

• 2+ years of experience building excellent digital products

• A solid experience working in fast and agile environments in cross-functional teams

• Ability to build rapid, iterative, and low-fi prototypes and knowledge of tools and concepts around human-centered design

• A good theoretical and practical grasp of interaction design issues • Experience in user testing, storytelling, and translating between business and technical jargon

• A good level of business acumen and a strong understanding of product business requirements and capability to translate that into a tangible design • Excellent communication skills

• Collaborative mindset, passion about new technologies and a proactive working-style

Additional Information

• Join a great and international team — Work with international colleagues (we have more than 25 nationalities) and enjoy our great team culture inside and outside work

• Have impact – Join a venture at an early stage and play a key part in revolutionizing and digitizing the security industry

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• Get the best out of both worlds – Enjoy the benefits of an dynamic start up environment and the security and expertise of a corporate company • Everyone matters – Get things moving quickly and take your own decisions within a fast-paced company culture - we live agile and flat hierarchies • Feel comfortable – We offer a comfortable working space, diverse employee discounts and free drinks as well as home office opportunities

• Be yourself – Work in an open culture where everyone can be themselves and can come to work in a casual dress code

• Have fun at work! — Our teams love to have fun and so will you

A Video Game Designer

Do you want to take the lead in designing and creating mobile games played by millions around the world? Do you find challenges as an essential part of personal growth and development?

Then we have the perfect job for you! ChimpWorks develops action packed mobile games and is looking for a Game Designer.

You will be playing an important role in the design and creation of mobile games played by millions around the world. You are part of an autonomous team and you will be working in a creative, challenging and collaborative environment. This role will provide freedom in your work style and will allow you to unleash your creativity. You investigate, stay up to date with and understand the audience in order to create designs for addictive, fun and intuitive gameplay.

Responsibilities

• Driving the game design through all phases, from idea, prototype, concept, presentation, implementation, tuning and release.

• Working as part of the design team, taking responsibility for multiple mobile game projects, creating game design documents, diagrams and flowcharts. • Designing compelling game mechanics using modern mobile design principles. • Creating, balancing and tuning game mechanics, game difficulty and UI flow. • Creating levels and additional content..

• Working on live operations to make sure the game is at optimal performance at all times.

• Brainstorming novel game ideas, joining game design discussions and joining in concept feedback sessions.

• Providing a balanced experience for the player.

• Working with data-analysis and marketing to ensure and improve overall product quality.

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