Иностранный язык в профессиональной деятельности (английский язык). Учебное пособие

Vocabulary

Meaning

Translation

Example

unit

marketing

the collection of

маркетинговое­

Marketing collateral

collateral

media used to

обеспечение­

is any media

support the sales of

material used to

a product or service

promote a company’s

products or services

menu-driven

an interface

интерфейс на

A menu-driven

interface

consisting of a

основе меню

interface is,

series of screens

simply, an easier

which are navigated

way of navigating

by choosing

the devices and

options from lists,

programs we interact

i.e. menus

with

merge

to combine or join

объединять;

They decided to

together

сливать;

merge the two

соединять

companies into one

Minimum

a version of a

минимально­

A minimum viable

Viable Product

product with just

жизне­

product (MVP)

(MVP)

enough features

способный

is a development

to be usable by

продукт

technique in which

early customers

a new product or

who can then

website is developed

provide feedback

with sufficient

for future product

features to satisfy

development

early adopters

mitigate

to make something

смягчать;

There isn’t much

less harmful,

уменьшать

more we can do to

unpleasant, or bad

mitigate the negative

effects of rising oil

prices

MMO

an online game

массовая

MMOs usually

(massively

with large numbers

многополь­

feature a huge,

multiplayer

of players, often

зовательская

persistent open world

online)

hundreds or

онлайн-игра

thousands, on the

same server

mock-up

a full-size model

имитация;

Investigators plan to

of something large

макет; модель

create a mock-up of

that has not yet

the plane

been built, showing

how it will look or

operate

Vocabulary

Meaning

Translation

Example

unit

motion

pieces of animation

анимационный­

Motion graphics

graphics

or digital footage

дизайн; мульти­

is animation, but

which create the

пликационная

with text as a major

illusion of motion

графика

component.

or rotation, and are

usually combined

with audio for use

in multimedia

projects

multi-faceted

having many

многогранный­

It’s a multi-faceted

different parts or

business, offering a

sides

range of services

multi-user

a multiplayer real-

многопользо­

Traditional MUDs

dungeon

time virtual world,

вательский мир

implement a role-

(MUD)

usually text-based

playing video game

set in a fantasy

world populated

by fictional races

and monsters, with

players choosing

classes in order to

gain specific skills or

powers

NDA (non-

a legal document

соглашение

Never provide

disclosure

stating that

о конфиден­

confidential

agreement)

someone will

циальности

information without

not tell anyone

an NDA

certain private

information,

especially about

the company they

work for

Neumorphism

a modern iteration

неоморфизм

Neumorphism is

(neo+skeuo­

of a style of

an upward trend in

morphism)

designing web

2019–2020, a style

elements, frames,

to which we owe

screens, etc. known

the appearance of

as Skeuomorphism

dribbble

Vocabulary

Meaning

Translation

Example

unit

online tutorial

a document or

онлайн-учебник

An online tutorial

website on a

for the program is

computer that

available on our

shows you how to

web-site

use a product in a

series of easy stages

Open Source

a project that

проект с

Your open source

Project (OSP)

anybody is free to

открытым

project has a

use, study, modify,

исходным кодом

publicly accessible

and distribute for

website

any purpose

outperform

to do well in a

превзойти;

The company

particular job or

опередить

has consistently

activity compared

outperformed its

to others of a

rivals this season

similar type

paid time off

benefit program

оплачиваемое­

Paid time off (PTO)

(PTO)

offered by many

нерабочее время

is a human resource

companies

management (HRM)

which allows

policy that provides

employees to take

employees with a

off for a specific

pool of bankable

number of days

hours that can be

and still receive

used for any purpose

compensation.

This generally

includes absences

related to vacation,

illness or personal

circumstances.

party game

a simple minigame,

командная игра

Some party games

designed to be

are played on

intuitive and

simulated game

easy to control,

boards

and allow for

competition

between many

players

pinpoint

to discover or

точно

They are still unable

describe the

установить,

to pinpoint the cause

exact facts about

определить

of the explosion

something

Vocabulary

Meaning

Translation

Example

unit

platformer

a game that

платформер;

A platformer is

game

traditionally

бродилка

fundamentally an

features two-

obstacle course, a

dimensional

game where you

graphics in which

must navigate an

players control

environment to reach

characters who

a goal

jump or climb

between different

platforms on the

screen

product

a shared source

план-график

A product roadmap

roadmap

of truth that

проекта

is a plan of action

outlines the

that aligns the

vision, direction,

organization around

priorities, and

shortand long-term

progress of a

goals for the product

product over time

or project, and how

they will be achieved

prototype

the first example of

опытный

A prototype of / for a

something, such as

образец;

new car

a machine or other

прототип

industrial product,

from which all

later forms are

developed

proxy product

someone who is

представитель­

Proxy Product

owner

representing the

владельца

Owner is often

role of a product

продукта

described as scrum

owner without

antipattern

actually being that

person themselves

purchase

something that you

покупка

How do you wish

buy

to pay for your

purchases?

puzzle game

a broad genre of

головоломка­

Puzzle games are the

video games that

chameleons of the

emphasize puzzle

gaming world

solving

Vocabulary

Meaning

Translation

Example

unit

quality

the things a

контроль

Many companies

assurance (QA)

company does to

качества

have strengthened

make sure that

their quality

its products and

assurance systems.

services are as good

as they should be

quality circle

a group of

кружок

Quality circles are

employees who

контроля

an alternative to

meet regularly to

качества

the rigid concept of

consider ways of

division of labor,

resolving problems

where workers

and improving

operate in a more

production in their

narrow scope and

organization

compartmentalized

functions

reiterate

to repeat something

делать снова и

The government

you have already

снова; повторять

has reiterated its

said or done

commitment to

economic reform

rendering

the process of

рендеринг;

The image-

generating a

отрисовка;

rendering property

photorealistic or

визуализация

is used to set the type

non-photorealistic

of algorithm used for

image from a

image scaling.

2D or 3D model

by means of a

computer program

restraint

something that

ограничение­

Lack of space is the

limits the freedom

main restraint on

of someone or

the firm’s expansion

something, or that

plans

prevents something

from growing or

increasing

return on

the profit from

доходность

Weekly sales are

investment

an activity for a

инвестиций;­

running well ahead

(ROI)

particular period

рентабельность­

of the levels required

compared with the

инвестиций

for a 25% return on

amount invested

investment

in it

Vocabulary

Meaning

Translation

Example

unit

revenue

the income that a

выручка, доход

Last year the

company receives

компании

company’s revenue

regularly

fell dramatically

rewarding

worth doing; that

стоящий;

Teaching is not

makes you happy

поощряемый;

very financially

because you think

благодарный

rewarding

it is useful or

important

rhythm game

a subgenre of

музыкальная­

The rhythm game is

action game

игра

an action simulation

that challenges a

game adapted to the

player’s sense of

presented music

rhythm

RPG (role-

a game in which

ролевая игра

Several varieties of

playing game)

players assume the

RPG also exist in

roles of characters

electronic media

in a fictional setting

RTS (real-time

a sub-genre of

стратегия

The term ‘real-time

strategy game)

strategy video

в реальном

strategy’ was coined

games which allow

времени

by Brett Sperry to

for all players to

market Dune II in

simultaneously play

the early 1990s

the game in ‘real-

time’

scrum

a method used

скрам; схватка

Scrum is a

when developing

lightweight, iterative

a new product in

and incremental

which a team is

framework for

allowed to organize

managing complex

itself and make

work

changes quickly as

they are needed. It

also involves having

short meetings

every day

seamless

with no spaces or

непрерыв­

A seamless flow of

breaks between one

ный; гладкий;

talk

part and the next

безупречный;­

бесперебойный­

Vocabulary

Meaning

Translation

Example

unit

seek

to try to find or

искать (в

Are you actively

get something,

особенности­ то,

seeking jobs?

especially

что не является

something that

физическим

is not a physical

объектом)

object

sell-sheet

one-page

рекламная

A good sell-sheet is

advertisement

листовка

designed to deliver

of your brand,

product information

product or service

Search Engine

the process of

поисковая

SEO is the practice

Optimization

improving your

оптимизация­

of getting targeted

(SEO)

site to increase

traffic to a website

its visibility for

from a search

relevant searches

engine’s organic

rankings.

side hustle

a piece of work or

халтура;

Side hustle is a great

a job that you get

шабашка;

way to generate extra

paid for doing in

подработка

income

addition to doing

your main job

sketch

to quickly make a

делать набросок;

I like to sketch

simple drawing

схематически

изображать

skeuomorphic

The design of

скевоморфизм­

Digital

design

interface objects

skeuomorphism

that mimic

involves taking

their real-world

characteristics from

counterparts in

real life objects and

how they appear

applying them to

and/or how the

digital interfaces

user can interact

in order to foster a

with them.

sense of familiarity

soft skills

people’s abilities

коммуни­

We’re focusing on

to communicate

кативные

soft skills such as

with each other and

навыки; навыки

team building and

work well together

работы с людьми

communications

solid

certain or safe; of

крепкий;

This provided solid

a good standard;

убедительный;

evidence that he

giving confidence

стабильный;

committed the crime

or support

твердый

Vocabulary

Meaning

Translation

Example

unit

sprint / design

an intense 5-phase

дизайн-спринт

In design sprints,

sprint

process where

teams work on

user-centered

problems and goals

teams tackle design

differently

problems

stakeholder

a person or

акционер;

All our employees

company that

заинтересо­

are stakeholders in

is involved in

ванное лицо;

the company

a particular

участник

organization,

проекта

project, system,

etc., especially

because they have

invested money

in it

stealth games

a type of video

стелс

Stealth games have

game in which the

become a bigger

player primarily

part of the gaming

uses stealth to

landscape over the

avoid or overcome

past 15 or so years

antagonists

story arc

an extended

сюжетная арка

A story arc, or

(narrative arc)

or continuing

narrative arc,

storyline

describes the shape

in episodic

of the change in

storytelling media

value, whether rise

such as television,

or fall, over the

comic books,

course of the story

comic strips,

boardgames,

video games, and

films with each

episode following a

dramatic arc

storyboard

a sequence

раскадровка

Storyboards have

of drawings

several squares

representing the

with illustrations or

shots planned for

photos representing

a film or television

each shot of a video,

production

and notes about

what’s happening

and being said in

that scene.

Vocabulary

Meaning

Translation

Example

unit

storyline

a series of events

сюжетная линия

A more sceptical

that happen (in a

interpretation of the

computer game)

storyline is possible

subset

a set of numbers or

разновид­

The pattern was

things that is part of

ность; сегмент;

different in some

another, larger set

подкласс;

subsets

подсистема

survival game

a subgenre of

симулятор

The best survival

action video

выживания­

games force you to

games set in

live in a brave, new

hostile, intense,

world until help

open-world

comes—if it does

environments

tangible

real and able to be

осязаемый;

The company buys

shown or touched

реальный

and sells services

as well as tangible

goods

technology

a list of all the

комплекс

A technology stack

stack

technology services

технологий

is a crucial part of

used to build and

developing any web

run one single

or mobile application

application

The world is

there is no limit to

Вы – хозяин

This actor has only

your oyster

the opportunities

собственной

become famous

open to you

судьбы; можете

recently and he

добиться всего,

already says that the

чего пожелаете

world is his oyster.

thrive

to grow, develop, or

преуспевать;

His business thrived

be successful

процветать

in the years before

the war.

ticket(ing)

a management tool

система

The ticketing

system

that processes and

электронной

system should be

catalogs customer

очереди;

user-friendly for

service requests

тикетная

customer service

система;

representatives,

билетная

managers, and

система

administrators.

Vocabulary

Meaning

Translation

Example

unit

trade-off

a situation in which

плюсы и

There is a trade-off

you balance two

минусы;

between doing the

opposing situations

компромиссное

job accurately and

or qualities

решение;

doing it quickly

альтернатива;

оборотная

сторона

trivia game

a game where the

викторина

This word trivia

competitors are

game will present

asked questions

you with a word and

about interesting

up to 4 definitions

but unimportant

that you can choose

facts in many

from

subjects

troubleshooting

discovering why

выявление

The instruction

something does not

неисправностей;­

manual includes

work effectively and

устранение­

a section on

making suggestions

неполадок

troubleshooting to

about how to

help you with any

improve it

simple problems you

might have with the

TV

Total Quality

the involvement of

комплексное

Total quality

Management

all of a company’s

управление­

management aims

(TQM)

managers and

качеством /

to hold all parties

employees in

всеобщее управ­

involved in the

making sure that

ление качеством

production process

its products and

accountable for the

services are all of a

overall quality of

high standard and

the final product or

exactly as designed

service

turn-based

a strategy game

пошаговая

Recent research in

strategy (TBS)

(usually some

стратегия

turn-based strategy

type of wargame,

(TBS) games point

especially a

to the development of

strategic-level

artificial intelligence

wargame) where

to beat players

players take turns

when playing